“Growth of Eco-friendly Liquid Detergents”
One specific trend driving growth in the liquid detergent market is the rising demand for eco-friendly and sustainable products. Consumers are becoming increasingly aware of the environmental impact of conventional detergents, leading to a shift toward biodegradable, plant-based, and non-toxic formulations. For instance, in October 2023, ByNext, a tech-driven company specializing in eco-friendly liquid laundry detergent and cleaning services, made a significant move by acquiring Love2Laundry, the U.K.’s third-largest tech-enabled laundry startup. This acquisition marks ByNext's first foray into international markets, showcasing its commitment to expanding its service offerings. The integration aims to leverage Love2Laundry's established platform, enhancing ByNext's capabilities in delivering innovative, sustainable cleaning solutions.