Global Liquid Detergent Market
Market Size in USD Billion
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 33.10 Billion |
 Market Size (Forecast Year) |
USD 50.68 Billion |
 CAGR |
% |
| Major Markets Players |
Global Liquid Detergent Market Segmentation, By Nature (Organic and Conventional), Application (Laundry, Dishwashing, Tableware, Clothing, Toilet and Others), Sales Channel (Online Sales Channel, Supermarket and Hypermarket, Departmental and Convenience Stores and Independent Grocery Stores), End-User (Residential and Commercial) – Industry Trends and Forecast to 2031
Liquid Detergent Market Analysis
The liquid detergent market is experiencing significant growth due to the latest technological advancements and methods in product formulation and sustainability. One of the key innovations is the development of concentrated liquid detergents, which offer higher cleaning power with less product, reducing packaging waste and transportation costs. These concentrated formulas utilize advanced surfactants and enzymes, providing enhanced stain removal and performance in cold water washes, appealing to environmentally conscious consumers.
The introduction of smart liquid detergent dispensers, integrated with washing machines, also drives market growth. These devices optimize the amount of detergent used, improving efficiency and reducing waste. In addition, eco-friendly formulations, such as biodegradable and plant-based detergents, are gaining traction due to increasing consumer demand for sustainable products.
Growth is further fueled by the rise of e-commerce, where liquid detergents are marketed in convenient, easy-to-ship packaging. As the focus on sustainability intensifies, manufacturers are exploring innovations in refillable packaging systems, aligning with environmental goals and boosting the overall appeal of liquid detergents. The market is set to expand as these technologies become mainstream.
Liquid Detergent Market Size
The global liquid detergent market size was valued at USD 33.10 billion in 2023 and is projected to reach USD 50.68 billion by 2031, with a CAGR of 5.47% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
Liquid Detergent Market Trends
“Growth of Eco-friendly Liquid Detergents”
One specific trend driving growth in the liquid detergent market is the rising demand for eco-friendly and sustainable products. Consumers are becoming increasingly aware of the environmental impact of conventional detergents, leading to a shift toward biodegradable, plant-based, and non-toxic formulations. For instance, in October 2023, ByNext, a tech-driven company specializing in eco-friendly liquid laundry detergent and cleaning services, made a significant move by acquiring Love2Laundry, the U.K.’s third-largest tech-enabled laundry startup. This acquisition marks ByNext's first foray into international markets, showcasing its commitment to expanding its service offerings. The integration aims to leverage Love2Laundry's established platform, enhancing ByNext's capabilities in delivering innovative, sustainable cleaning solutions.
Report Scope and Liquid Detergent Market Segmentation
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Attributes |
Liquid Detergent Key Market Insights |
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Segments Covered |
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Countries Covered |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
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Key Market Players |
Procter & Gamble (U.S.), Church & Dwight Co., Inc. (U.S.), Henkel AG & Co. KGaA (Germany), Unilever (U.K.), Amway India Enterprises Pvt. Ltd. (India), Reckitt Benckiser Group PLC (U.K.), Colgate-Palmolive Company (U.S.), The Clorox Company (U.S.), GODREJ GENTEEL (India), UMC Mills Private Limited (India), Blue Chem India (India), ACURO ORGANICS LIMITED (India), Ganpati Detergents (India), Sun Chemicals (U.S.), Neerava Hygiene Products Private Limited (India), Sri Sakthy Acids And Chemicals (India), NIRMA (India), BASF SE (Germany), DuPont (U.S.), and Akzo Nobel N.V. (Netherlands) |
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Market Opportunities |
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Value Added Data Infosets |
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework. |
Liquid Detergent Market Definition
Liquid detergent is a cleaning agent in liquid form, designed for washing clothes, dishes, or other surfaces. It consists of a mixture of surfactants, which help break down and remove dirt, grease, and stains. Different from powder detergents, liquid detergents dissolve easily in water, making them effective in cold water and less possible to leave residues. They are also more versatile, with various formulations catering to different needs, such as for sensitive skin, fabric care, or eco-friendly purposes. Liquid detergents are widely used in households and industries due to their convenience and effectiveness in cleaning.
Liquid Detergent Market Dynamics
Drivers
- Rising Laundry Service Demand
The increasing demand for laundry services, particularly in urban areas, is a significant driver for the liquid detergent market. With the expansion of commercial laundries, dry cleaning services, and on-demand laundry apps, more liquid detergents are required to meet the volume of laundry handled daily. In addition, industries such as hospitality, healthcare, and food services, which require frequent washing of linens and uniforms, further contribute to the demand. For instance, in May 2022, Breeze, a brand under Unilever PLC, introduced its new product, Breeze Detergent, featuring a unique diluted formula designed for efficiency. Packaged in a convenient 500 ml bottle, the detergent can be mixed with 2.5 liters of water, allowing consumers to achieve over 60 washes per bottle. This innovation underscores Breeze's commitment to providing effective laundry solutions while promoting sustainability through reduced packaging waste.
- Expansion of E-commerce
The rapid expansion of e-commerce is significantly driving the liquid detergent market by making a wide variety of products more accessible to consumers. Online platforms such as Amazon, Walmart, and other retailers offer an extensive range of liquid detergents, including premium and eco-friendly options, that might not be available in local stores. The convenience of home delivery, subscription services, and personalized recommendations has led to an increase in online purchases. For instance, in May 2022, Procter & Gamble (P&G) made a substantial investment of USD 2.51 billion to expand its liquid detergent operations in Hyderabad, India. This new manufacturing unit is poised to enhance P&G's production capacity and meet the growing demand for liquid detergent in the region. This strategic move not only reinforces P&G's market presence in India but also reflects the company's commitment to driving innovation and sustainability in its product offerings.
Opportunities
- Growth in Product Innovation
The liquid detergent market is witnessing significant opportunities due to product innovation, with manufacturers focusing on advanced formulations. Eco-friendly detergents, such as Seventh Generation and Method, have gained popularity among environmentally conscious consumers. In addition, enzyme-based detergents, such as Persil ProClean, enhance stain removal efficacy, appealing to households seeking superior cleaning performance. Fragrance-enhanced options, such as Tide’s scent boosters, cater to consumers who prioritize pleasant scents in their laundry experience. These innovations not only address consumer demands for effectiveness and sustainability but also create a competitive edge for brands, driving market growth and expanding their customer base.
- Growing Consumer Awareness
The increasing awareness of hygiene and cleanliness is a major driver for the liquid detergent market. This shift, especially after the COVID-19 pandemic, has led consumers to prioritize cleanliness in daily routines. Liquid detergents, known for their efficacy in removing dirt and stains, have seen higher demand due to their ability to offer superior cleaning performance. For instance, Procter & Gamble’s Tide and Ariel brands reported significant growth in sales during the pandemic, as consumers sought reliable solutions for sanitizing clothes and household items. This heightened hygiene consciousness is expected to continue driving the market as people maintain strict cleanliness habits.
Restraints/Challenges
- Supply Chain Disruptions
Supply chain disruptions significantly hinder the liquid detergent market by creating instability in the availability and pricing of raw materials. Global events, such as pandemics and geopolitical tensions, can lead to delays in sourcing essential ingredients, resulting in production inefficiencies. Fluctuations in raw material costs further complicate the situation, as manufacturers may struggle to maintain profit margins while facing rising expenses. In addition, transportation challenges can exacerbate these issues, causing inconsistent supply and delayed product availability in the market. As companies navigate these disruptions, their operational efficiency and ability to meet consumer demand are compromised, ultimately affecting their competitiveness in the liquid detergent sector.
- Rising Market Competition
Rising market competition significantly hinders the liquid detergent market. Numerous established brands dominate the landscape, while new entrants continually strive for market share, leading to intense rivalry. This competitive environment often results in price wars, where brands aggressively reduce prices to attract consumers. Such tactics can severely squeeze profit margins, making it increasingly difficult for smaller companies to maintain sustainable operations. In addition, the constant pressure to invest in marketing and innovation to keep pace with larger competitors can strain resources. As a result, many smaller players struggle to survive, impacting overall market dynamics and limiting growth potential for the industry as a whole.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Liquid Detergent Market Scope
The market is segmented on the basis of nature, application, sales channel, and end- user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Nature
- Organic
- Conventional
Application
- Laundry
- Dishwashing
- Tableware
- Clothing
- Toilet
- Others
Sales Channel
- Online Sales Channel
- Supermarket and Hypermarket
- Departmental and Convenience Stores
- Independent Grocery Stores
End- User
- Residential
- Commercial
Liquid Detergent Market Regional Analysis
The market is analyzed and market size insights and trends are provided by nature, application, sales channel, and end- user as referenced above.
The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
Europe is expected to dominate the liquid detergent market. The region will continue to witness a rise in the market growth rate during the forecast period owing to the increasing expenditure for research and development proficiencies and rising consumer demand in the region.
Asia-Pacific is expected to undergo substantial growth during the forecast period owing to the surging number of manufacturers, high demand from the emerging economies such as China, Japan and India and increasing personal disposable income.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Liquid Detergent Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Liquid Detergent Market Leaders Operating in the Market Are:
- Procter & Gamble (U.S.)
- Church & Dwight Co., Inc. (U.S.)
- Henkel AG & Co. KGaA (Germany)
- Unilever (U.K.)
- Amway India Enterprises Pvt. Ltd. (India)
- Reckitt Benckiser Group PLC (U.K.)
- Colgate-Palmolive Company (U.S.)
- The Clorox Company (U.S.)
- GODREJ GENTEEL (India)
- UMC Mills Private Limited (India)
- Blue Chem India (India)
- ACURO ORGANICS LIMITED (India)
- Ganpati Detergents (India)
- Sun Chemicals (U.S.)
- Neerava Hygiene Products Private Limited (India)
- Sri Sakthy Acids And Chemicals (India)
- NIRMA (India)
- BASF SE (Germany)
- DuPont (U.S.)
- Akzo Nobel N.V. (Netherlands)
Latest Developments in Liquid Detergent Market
- In June 2023, Laundryheap, a leading on-demand laundry and dry-cleaning service, announced the acquisition of French competitor Wast, which operates throughout Paris. Although financial details of the deal remain undisclosed, this acquisition reflects Laundryheap's steady expansion since its inception in 2014. This strategic move is part of Laundryheap's broader strategy to enhance its global footprint and cater to a growing customer base
- In October 2023, ByNext, a tech-driven company specializing in eco-friendly laundry and cleaning services, made a significant move by acquiring Love2Laundry, the U.K.’s third-largest tech-enabled laundry startup. This acquisition marks ByNext's first foray into international markets, showcasing its commitment to expanding its service offerings. The integration aims to leverage Love2Laundry's established platform, enhancing ByNext's capabilities in delivering innovative, sustainable cleaning solutions
- In August 2023, In response to China’s booming development, several foreign companies established research and development centers, signaling a commitment to innovation in the region. Notably, in late July, THE LAUNDRESS, a premium fabric care brand under Unilever, announced the opening of its Asia Research and Development Center in Tianjin. This facility aims to optimize the effectiveness and safety of local manufacturing, enhancing product quality and innovation tailored to Asian markets
- In May 2022, Breeze, a brand under Unilever PLC, introduced its new product, Breeze Detergent, featuring a unique diluted formula designed for efficiency. Packaged in a convenient 500 ml bottle, the detergent can be mixed with 2.5 liters of water, allowing consumers to achieve over 60 washes per bottle. This innovation underscores Breeze's commitment to providing effective laundry solutions while promoting sustainability through reduced packaging waste
- In May 2022, Procter & Gamble (P&G) made a substantial investment of USD 2.51 billion to expand its liquid detergent operations in Hyderabad, India. This new manufacturing unit is poised to enhance P&G's production capacity and meet the growing demand for liquid detergent in the region. This strategic move not only reinforces P&G's market presence in India but also reflects the company's commitment to driving innovation and sustainability in its product offerings
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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