- In June 2023, Laundryheap, a leading on-demand laundry and dry-cleaning service, announced the acquisition of French competitor Wast, which operates throughout Paris. Although financial details of the deal remain undisclosed, this acquisition reflects Laundryheap's steady expansion since its inception in 2014. This strategic move is part of Laundryheap's broader strategy to enhance its global footprint and cater to a growing customer base
- In October 2023, ByNext, a tech-driven company specializing in eco-friendly laundry and cleaning services, made a significant move by acquiring Love2Laundry, the U.K.’s third-largest tech-enabled laundry startup. This acquisition marks ByNext's first foray into international markets, showcasing its commitment to expanding its service offerings. The integration aims to leverage Love2Laundry's established platform, enhancing ByNext's capabilities in delivering innovative, sustainable cleaning solutions
- In August 2023, In response to China’s booming development, several foreign companies established research and development centers, signaling a commitment to innovation in the region. Notably, in late July, THE LAUNDRESS, a premium fabric care brand under Unilever, announced the opening of its Asia Research and Development Center in Tianjin. This facility aims to optimize the effectiveness and safety of local manufacturing, enhancing product quality and innovation tailored to Asian markets
- In May 2022, Breeze, a brand under Unilever PLC, introduced its new product, Breeze Detergent, featuring a unique diluted formula designed for efficiency. Packaged in a convenient 500 ml bottle, the detergent can be mixed with 2.5 liters of water, allowing consumers to achieve over 60 washes per bottle. This innovation underscores Breeze's commitment to providing effective laundry solutions while promoting sustainability through reduced packaging waste
- In May 2022, Procter & Gamble (P&G) made a substantial investment of USD 2.51 billion to expand its liquid detergent operations in Hyderabad, India. This new manufacturing unit is poised to enhance P&G's production capacity and meet the growing demand for liquid detergent in the region. This strategic move not only reinforces P&G's market presence in India but also reflects the company's commitment to driving innovation and sustainability in its product offerings
Frequently Asked Questions
The market is segmented based on Segmentation, By Nature (Organic and Conventional), Application (Laundry, Dishwashing, Tableware, Clothing, Toilet and Others), Sales Channel (Online Sales Channel, Supermarket and Hypermarket, Departmental and Convenience Stores and Independent Grocery Stores), End-User (Residential and Commercial) – Industry Trends and Forecast to 2031
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The Global Liquid Detergent Market size was valued at USD 33.10 USD Billion in 2023.
The Global Liquid Detergent Market is projected to grow at a CAGR of 5.47% during the forecast period of 2024 to 2031.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
