“Growth of Eco-Friendly Laundry Detergents”
A significant trend driving the growth of the laundry detergent market is the increasing demand for eco-friendly and sustainable products. Consumers are becoming more environmentally conscious, prompting brands to develop detergents made from natural ingredients and biodegradable packaging. For instance, in July 2022, Unilever launched its latest innovation in sustainable laundry solutions by introducing advanced laundry capsules. These capsules are formulated to deliver effective cleaning performance while significantly reducing environmental impact. Designed to excel in cold washes, the new product saves energy and comes in fully recyclable packaging. By utilizing cardboard containers instead of plastic, Unilever aims to prevent over 6,000 tonnes of plastic waste from entering landfills each year.
