- In June 2024, Whirlpool India announced a strategic partnership with Hindustan Unilever to revolutionize the laundry experience in India. This collaboration aims to integrate Whirlpool’s cutting-edge washing machines with Hindustan Unilever’s extensive range of detergents, enhancing overall laundry performance. The partnership emphasizes innovation and customer satisfaction, with a vision to transform how consumers manage laundry by merging advanced technology with high-quality cleaning products for superior results
- In May 2022, Procter & Gamble (P&G) made a significant investment of USD 2.51 billion to expand its liquid detergent production capabilities in Hyderabad, India. This strategic move aims to bolster P&G’s presence in the growing Indian detergent market. By establishing a state-of-the-art manufacturing facility, the company intends to meet increasing consumer demand for high-quality liquid detergents, further solidifying its position in the competitive landscape
- In May 2022, Breeze, a prominent brand under Unilever PLC, launched a new product, Breeze Detergent, featuring a thinner formula designed for convenience and effectiveness. The product comes in a 500ml bottle, which can be mixed with 2.5 liters of water, allowing consumers to achieve over 60 washes. This innovative packaging and formulation reflect Breeze’s commitment to providing cost-effective and practical laundry solutions to consumers
- In January 2022, Henkel announced its strategic decision to consolidate its laundry, home care, and beauty care divisions into a single entity called Henkel Consumer Brands by early 2023. This merger aims to enhance operational efficiency and create a unified platform for consumers. By leveraging combined resources, Henkel seeks to improve customer service and streamline its infrastructure, ultimately providing a more integrated shopping experience for consumers
- In June 2021, Tide, a leading laundry detergent brand from Procter & Gamble, announced a unique initiative to design cleaning products specifically for space applications. The company signed a Space Act Agreement with NASA, exploring the development of innovative cleaning solutions tailored for astronauts. This collaboration represents a ground-breaking approach to addressing the challenges of hygiene in space environments, showcasing Tide’s commitment to innovation beyond Earth
- In May 2020, in response to the COVID-19 pandemic, Henkel, a global consumer goods company, launched a series of hygiene-related products aimed at combating the virus. The initiative includes disinfectants and sanitizers to meet the rising demand for health and safety solutions. This strategic move highlights Henkel’s commitment to public health and safety during a critical time, reinforcing its role as a responsible leader in the consumer goods sector
Frequently Asked Questions
The market is segmented based on Global Laundry Detergent Market Segmentation, By Product (Powder Detergents, Liquid Detergents, Fabric Softeners, Detergent Tablets, and Others), Component (Builders, Bleach, Enzymes, and Others), Application (Household and Industrial or Institutional), Distribution Channel (Online Distribution Channel and Offline Distribution Channel) – Industry Trends and Forecast to 2031
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The Global Laundry Detergents Market size was valued at USD 63.12 USD Billion in 2023.
The Global Laundry Detergents Market is projected to grow at a CAGR of 5.1% during the forecast period of 2024 to 2031.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
