Global Laundry Detergent Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Laundry Detergent Market Analysis

The laundry detergent market is witnessing significant growth, driven by advancements in formulation technologies and eco-friendly initiatives. One notable method is the development of enzyme-based detergents, which enhance cleaning efficiency at lower temperatures. These enzymes break down tough stains, allowing consumers to use cold water, thereby conserving energy and reducing utility costs.

In addition, liquid detergents are gaining popularity over traditional powders due to their convenience and effectiveness in modern washing machines. Innovations in packaging, such as single-dose pods, have further fueled growth by offering consumers ease of use and precise dosing, minimizing waste.

Sustainability is another critical factor driving market expansion. Brands are increasingly formulating biodegradable and plant-based detergents, catering to the rising consumer demand for environmentally friendly products. For instance, Tide's Eco-Box and Seventh Generation's plant-derived formulas highlight this trend.

The rise of e-commerce has also contributed to market growth, providing consumers with greater access to a diverse range of laundry detergent options. This increased accessibility, coupled with the shift towards premium and specialized products, positions the laundry detergent market for continued expansion in the coming years.

Laundry Detergent Market Size

The global laundry detergent market size was valued at USD 63.12 billion in 2023 and is projected to reach USD 93.97 billion by 2031, with a CAGR of 5.10% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Laundry Detergent Market Trends

“Growth of Eco-Friendly Laundry Detergents”

A significant trend driving the growth of the laundry detergent market is the increasing demand for eco-friendly and sustainable products. Consumers are becoming more environmentally conscious, prompting brands to develop detergents made from natural ingredients and biodegradable packaging. For instance, in July 2022, Unilever launched its latest innovation in sustainable laundry solutions by introducing advanced laundry capsules. These capsules are formulated to deliver effective cleaning performance while significantly reducing environmental impact. Designed to excel in cold washes, the new product saves energy and comes in fully recyclable packaging. By utilizing cardboard containers instead of plastic, Unilever aims to prevent over 6,000 tonnes of plastic waste from entering landfills each year.

Report Scope and Laundry Detergent Market Segmentation 

Laundry Detergent Market Definition

Laundry detergent is a cleaning agent specifically formulated for washing clothes and textiles. It comes in various forms, including powder, liquid, and pods, each designed to remove dirt, stains, and odors from fabrics. The primary components of laundry detergent are surfactants, which help to lift and suspend dirt particles, enzymes that break down protein-based stains, and various additives that enhance cleaning performance, protect colors, and soften fabrics. Detergents are tailored for different washing machines, water temperatures, and fabric types. Eco-friendly options are also available, emphasizing biodegradable ingredients and reduced environmental impact.

Laundry Detergent Market Dynamics

Drivers

• Variety of Product Options

The laundry detergent market is significantly driven by the variety of product options available to consumers. Products such as liquid detergents, powder detergents, and single-dose pods offer different cleaning experiences, catering to diverse consumer preferences. For instance, In May 2021, Unilever’s laundry brand Comfort introduced a revamped pack design and formulation featuring Pro-Fibre Technology. This innovative formula is engineered to protect garments from common issues such as color fading, bobbling, and shape loss, extending the life of clothing. The new packaging and formulation reflect Unilever’s commitment to enhancing consumer experiences while ensuring that clothes maintain their appearance and quality, even after multiple washes.

• Rise of  E-commerce

The rise of e-commerce has significantly transformed the laundry detergent market by providing consumers with unprecedented access to a diverse range of brands and products. Platforms such as Amazon and Walmart have made it easier for shoppers to compare prices, read reviews, and find specialized detergents, such as eco-friendly or hypoallergenic options. For instance, In May 2020, in response to the COVID-19 pandemic, Henkel, a global consumer goods company, launched a series of hygiene-related products aimed at combating the virus. The initiative includes disinfectants and sanitizers to meet the rising demand for health and safety solutions. This strategic move highlights Henkel’s commitment to public health and safety during a critical time, reinforcing its role as a responsible leader in the consumer goods sector.

Opportunities

• Rise in Marketing and Branding

The rise in marketing and branding within the laundry detergent market presents significant opportunities for manufacturers. Effective campaigns can highlight unique selling propositions, such as stain removal efficiency or eco-friendly ingredients, attracting consumers' attention. For instance, In May 2022, Procter & Gamble (P&G) made a significant investment of USD 2.51 billion to expand its liquid detergent production capabilities in Hyderabad, India. This strategic move aims to bolster P&G’s presence in the growing Indian detergent market. By establishing a state-of-the-art manufacturing facility, the company intends to meet increasing consumer demand for high-quality liquid detergents, further solidifying its position in the competitive landscape.

• Advancements in Technology

Technological advancements in laundry detergent formulations create significant market opportunities by appealing to consumers’ demands for both efficiency and sustainability. Innovations such as enzyme-based detergents enhance cleaning performance, effectively removing tough stains at lower temperatures and minimizing energy use. For instance, In May 2022, Breeze, a prominent brand under Unilever PLC, launched a new product, Breeze Detergent, featuring a thinner formula designed for convenience and effectiveness. The product comes in a 500ml bottle, which can be mixed with 2.5 liters of water, allowing consumers to achieve over 60 washes. This innovative packaging and formulation reflect Breeze’s commitment to providing cost-effective and practical laundry solutions to consumers.

Restraints/Challenges

• Rising Raw Material Costs

Rising raw material costs are a significant challenge for the laundry detergent market. Key ingredients such as surfactants and enzymes have experienced fluctuations due to market volatility, impacting production expenses. These increasing costs can squeeze profit margins for manufacturers, forcing them to raise product prices. As a result, higher retail prices may deter price-sensitive consumers, leading to decreased demand for laundry detergents. Furthermore, the instability in raw material prices complicates budgeting and forecasting for manufacturers, making it difficult to maintain stable production levels. Consequently, the overall market growth is hindered as companies struggle to balance cost management with consumer affordability.

• Changing Consumer Preferences

Changing consumer preferences pose significant challenges for the laundry detergent market. The increasing demand for convenience products, such as single-use pods, is reshaping purchasing behavior, leading to a decline in traditional powder and liquid detergent sales. Consumers are opting for products that offer ease of use, reducing their willingness to purchase conventional formats that require measuring and pouring. This shift creates pressure on brands to adapt quickly, as failure to innovate and respond to these preferences can result in lost market share. In addition, the proliferation of eco-friendly and specialized products further complicates the landscape, leaving traditional offerings vulnerable to decline amid evolving consumer expectations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Laundry Detergent Market Scope

The market is segmented on the basis of type, application, end-user and material. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Powder Detergents
• Liquid Detergents
• Fabric Softeners
• Detergent Tablets
• Others

Component

• Builders
• Bleach
• Enzymes
• Others

 Application

• Household
• Industrial or Institutional
  • Laundry and Dry Cleaning Service
  • Hotel and Other Lodging
  • Healthcare
  • Textile Industry
  • Others

 Distribution Channel

• Online Distribution Channel
• Offline Distribution Channel
  • Departmental Stores
  •  Convenient Stores
  • Hyper Market and Super Market
  • Retail Stores
  • Other

Laundry Detergent Market Regional Analysis

The market is analyzed and market size insights and trends are provided by type, application, end-user and material as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the laundry detergent market due to the increasing focus on health and wellness among consumers. This shift towards healthier lifestyles has led to a growing demand for eco-friendly and non-toxic cleaning products. In addition, the rise of e-commerce platforms facilitates easier access to a variety of laundry detergent options, further driving market growth in the region.

Asia-Pacific is expected to witness high growth in the laundry detergent market due to the increasing concern for hygiene among consumers. Rising awareness about cleanliness, driven by the ongoing global health crises, is prompting households to prioritize effective cleaning solutions. Furthermore, the region's growing urban population and disposable income are expected to boost demand for premium and eco-friendly laundry detergent products.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Laundry Detergent Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Laundry Detergent Market Leaders Operating in the Market Are:

• Unilever (Netherlands)
• Henkel AG & Co. KGaA (Germany)
• Church & Dwight Co., Inc. (U.S.)
• Procter & Gamble (U.S.)
• Lion Corporation (Japan)
• Kao Corporation (Japan)
• method products, pbc. (U.S.)
• Carroll Company (U.S.)
• Colgate-Palmolive Company (U.S.)
• Johnson & Johnson Private Limited (U.S.)
• Reckitt Benckiser Group plc (U.K.)
• Amway India Enterprises Pvt. Ltd. (India)
• ALPHA CHEMICAL (U.S.)
• General Organics, Inc. (U.S.)
• Clean Bubbles (U.S.)
• NIRMA (India)
• BASF SE (Germany)
• DuPont (U.S.)
• Akzo Nobel N.V. (Netherlands)

Latest Developments in Laundry Detergent Market

• In June 2024, Whirlpool India announced a strategic partnership with Hindustan Unilever to revolutionize the laundry experience in India. This collaboration aims to integrate Whirlpool’s cutting-edge washing machines with Hindustan Unilever’s extensive range of detergents, enhancing overall laundry performance. The partnership emphasizes innovation and customer satisfaction, with a vision to transform how consumers manage laundry by merging advanced technology with high-quality cleaning products for superior results
• In May 2022, Procter & Gamble (P&G) made a significant investment of USD 2.51 billion to expand its liquid detergent production capabilities in Hyderabad, India. This strategic move aims to bolster P&G’s presence in the growing Indian detergent market. By establishing a state-of-the-art manufacturing facility, the company intends to meet increasing consumer demand for high-quality liquid detergents, further solidifying its position in the competitive landscape
• In May 2022, Breeze, a prominent brand under Unilever PLC, launched a new product, Breeze Detergent, featuring a thinner formula designed for convenience and effectiveness. The product comes in a 500ml bottle, which can be mixed with 2.5 liters of water, allowing consumers to achieve over 60 washes. This innovative packaging and formulation reflect Breeze’s commitment to providing cost-effective and practical laundry solutions to consumers
• In January 2022, Henkel announced its strategic decision to consolidate its laundry, home care, and beauty care divisions into a single entity called Henkel Consumer Brands by early 2023. This merger aims to enhance operational efficiency and create a unified platform for consumers. By leveraging combined resources, Henkel seeks to improve customer service and streamline its infrastructure, ultimately providing a more integrated shopping experience for consumers
• In June 2021, Tide, a leading laundry detergent brand from Procter & Gamble, announced a unique initiative to design cleaning products specifically for space applications. The company signed a Space Act Agreement with NASA, exploring the development of innovative cleaning solutions tailored for astronauts. This collaboration represents a ground-breaking approach to addressing the challenges of hygiene in space environments, showcasing Tide’s commitment to innovation beyond Earth
• In May 2020, in response to the COVID-19 pandemic, Henkel, a global consumer goods company, launched a series of hygiene-related products aimed at combating the virus. The initiative includes disinfectants and sanitizers to meet the rising demand for health and safety solutions. This strategic move highlights Henkel’s commitment to public health and safety during a critical time, reinforcing its role as a responsible leader in the consumer goods sector

SKU-53380