“Rise in Sugar-Free Chewing Gum”
A significant trend in the chewing gum market is the increasing demand for sugar-free products. Health-conscious consumers are opting for sugar-free gum, often sweetened with ingredients such as xylitol, which has dental health benefits. Major players, including Mars Wrigley and Perfetti Van Melle, are innovating with flavors and formulas in their sugar-free offerings to appeal to this growing segment. The popularity of sugar-free gum aligns with a broader shift toward reducing sugar intake, particularly in Europe and North America, where health awareness is high. This shift not only supports market growth but also encourages product diversification to meet evolving consumer health preferences.