- In January 2024, Mars Incorporated launched its new “Chew Your Good” platform to penetrate the holistic wellness sector. This initiative reflects the company's commitment to align its product offerings with growing consumer demand for health-focused solutions. The platform aims to deliver functional gum options that not only satisfy cravings but also contribute to overall well-being, thus positioning Mars at the forefront of wellness trends in the confectionery market
- In October 2023, Mondelēz International completed the sale of its developed-market gum business in the U.S., Canada, and Europe to Perfetti Van Melle Group. This strategic move allows Mondelēz to focus on other growth areas while Perfetti Van Melle expands its footprint in the gum market. This acquisition is pivotal for Perfetti, enhancing its competitive edge and supporting its goal to lead globally in the confectionery industry
- In October 2023, C+F Confectionery and Foods S.A. and Perfetti Van Melle Group B.V. announced the successful acquisition of Mondelēz International’s gum business. This acquisition enriches Perfetti Van Melle's portfolio, incorporating renowned brands such as Mentos, Chupa Chups, and Airheads. By adding these established names, Perfetti strengthens its market position, allowing for innovative marketing strategies and product diversification to meet diverse consumer preferences in the gum sector
- In March 2021, Mars Wrigley expanded its product lineup by introducing Orbit and Doublemint gums in the Rupee 1 category. This expansion is part of the company’s regionalization strategy, which targets smaller markets to maximize brand presence. The initiative aims to increase accessibility for consumers, encouraging trial and purchase. Mars also engaged consumers through interactive campaigns such as the #ChewTunes contest, combining music and augmented reality to enhance brand engagement
- In 2020, Oregon-based Rum Gum launched its innovative immunity-boosting gum called Run Gum Immunity, featuring a unique blend of functional ingredients. This gum incorporates LifeinU BSCU1, a licensed probiotic strain, along with elderberry and essential vitamins such as B6, B1, B2, and B12. Its novel berry and cherry flavor not only appeals to taste but also aligns with consumer interests in health-oriented products, emphasizing Rum Gum's commitment to wellness through confectionery
Frequently Asked Questions
The market is segmented based on Segmentation, By Sugar Type (Sugared Chewing Gum and Sugar-free Chewing Gum), Product Type (Pallet Type, Stick/Tab Type, Centre-Filled Type, Cut and Wrap Type and Ball Type), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Departmental Stores and Online) – Industry Trends and Forecast to 2031
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The Global Chewing Gum Market size was valued at USD 5.22 USD Billion in 2023.
The Global Chewing Gum Market is projected to grow at a CAGR of 5.4% during the forecast period of 2024 to 2031.
The major players operating in the market include Cemoi Chocolatier, Republica del Cacao, Nestlé S.A., Mars orporated, Fuji Oil Holdings , Guittard Chocolate Co., Ghirardelli Chocolate Co., Varihona , Barry Callebaut AG, Alpezzi Chocolate SA De CV, Kerry Group Plc.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
