Global Chewing Gum Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Chewing Gum Market Analysis

The chewing gum market has seen innovative advancements, particularly in ingredient technology and product formats, driving growth. Health-focused consumers are influencing this sector, with companies incorporating functional ingredients such as caffeine, vitamins, and CBD. These ingredients not only boost appeal but also align with health trends by offering energy, mental focus, and relaxation benefits. Technology advancements, such as microencapsulation, help preserve flavor for extended periods, enhancing the user experience and reducing the need for artificial additives.

Sustainability also plays a significant role, with biodegradable gum bases made from plant-based sources replacing synthetic options. Companies are using compostable packaging, reducing environmental impact and appealing to eco-conscious consumers. Digital platforms have bolstered market growth by allowing manufacturers to reach consumers directly, facilitating customized and subscription-based product offerings.

This innovative approach meets diverse consumer needs, boosting the chewing gum market's expansion. With increased health awareness, a demand for functional benefits, and sustainability concerns, the market is expected to maintain its upward trajectory, attracting a broader customer base globally.

Chewing Gum Market Size

The global chewing gum market size was valued at USD 5.22 billion in 2023 and is projected to reach USD 7.95 billion by 2031, with a CAGR of 5.40% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Chewing Gum Market Trends

“Rise in Sugar-Free Chewing Gum”

A significant trend in the chewing gum market is the increasing demand for sugar-free products. Health-conscious consumers are opting for sugar-free gum, often sweetened with ingredients such as xylitol, which has dental health benefits. Major players, including Mars Wrigley and Perfetti Van Melle, are innovating with flavors and formulas in their sugar-free offerings to appeal to this growing segment. The popularity of sugar-free gum aligns with a broader shift toward reducing sugar intake, particularly in Europe and North America, where health awareness is high. This shift not only supports market growth but also encourages product diversification to meet evolving consumer health preferences.

Report Scope and Chewing Gum Market Segmentation        

Chewing Gum Market Definition

Chewing gum is a soft, cohesive substance designed to be chewed without swallowing. Originally made from natural chicle a latex sap from the sapodilla tree it now often consists of synthetic materials such as polyisobutylene. Chewing gum typically includes sweeteners, flavorings, and softeners that give it a lasting taste and pliable texture. Known for its stress-relieving properties, chewing gum can help with focus, reduce anxiety, and freshen breath. Available in a variety of flavors, from mint to fruit, it’s popular worldwide. Chewing gum’s texture and flavors have evolved, making it a modern, enjoyable habit for many people across all age groups.

Chewing Gum Market Dynamics

Drivers

• Rise in Functional Foods

The rise of functional foods is significantly impacting the chewing gum market, with consumers increasingly seeking convenient health benefits. Functional gum, infused with ingredients such as vitamins, caffeine, probiotics, or CBD, is growing in popularity as it provides added value beyond freshening breath. For instance, in January 2024, Mars Incorporated launched its new “Chew Your Good” platform to penetrate the holistic wellness sector. This initiative reflects the company's commitment to align its product offerings with growing consumer demand for health-focused solutions. The platform aims to deliver functional gum options that not only satisfy cravings but also contribute to overall well-being, thus positioning Mars at the forefront of wellness trends in the confectionery market.

• Demand for Oral Health Products

The rising awareness of oral hygiene has boosted demand for chewing gum products marketed for dental health benefits. Ingredients such as xylitol, proven to reduce plaque and prevent cavities, are commonly included in sugar-free gums. For instance, in October 2023, C+F Confectionery and Foods S.A. and Perfetti Van Melle Group B.V. announced the successful acquisition of Mondelēz International’s gum business. This acquisition enriches Perfetti Van Melle's portfolio, incorporating renowned brands such as Mentos, Chupa Chups, and Airheads. By adding these established names, Perfetti strengthens its market position, allowing for innovative marketing strategies and product diversification to meet diverse consumer preferences in the gum sector.

Opportunities

• Increased Marketing and Celebrity Endorsements

The chewing gum market is experiencing significant opportunities due to increased marketing efforts and celebrity endorsements. Brands such as Wrigley’s have collaborated with high-profile celebrities, to promote their products, leveraging their massive followings to reach younger audiences. Social media platforms, including Instagram, serve as effective channels for targeted campaigns, showcasing trendy flavors and functional benefits. For instance, brands such as Extra and Trident have successfully utilized influencer marketing to create buzz around their sugar-free lines, enhancing brand awareness. This strategic approach not only drives sales but also fosters brand loyalty among millennials and Gen Z consumers, fueling market growth.

• Impulse Buying and Retail Placement

Impulse buying significantly impacts the chewing gum market, as products are strategically placed near checkout counters in grocery stores, convenience stores, and gas stations. This prime positioning capitalizes on consumers last-minute purchase tendencies, encouraging them to grab a pack while waiting in line. For instance, brands such as Wrigley’s and Trident frequently employ this tactic, enhancing visibility and attracting attention. In addition, limited-time offers and eye-catching packaging further entice consumers, boosting sales. This retail strategy creates a valuable opportunity for brands to increase market share, particularly as the trend of snacking on-the-go continues to rise among busy consumers.

Restraints/Challenges

• Rising Health Concerns

Rising health concerns significantly hinder the chewing gum market as consumers become increasingly aware of the negative effects of sugar consumption. Issues such as obesity, diabetes, and dental problems are prompting a shift towards healthier alternatives, resulting in declining sales of traditional sugary gums. This change in consumer preference is compounded by the increasing demand for sugar-free or functional gums, which offer additional benefits. As a result, manufacturers of conventional gum are struggling to maintain market share in a landscape that increasingly favors products perceived as healthier. Consequently, the overall market growth is negatively impacted as brands grapple with these evolving consumer attitudes.    

• Changing Consumer Preferences

Changing consumer preferences significantly hinder the chewing gum market. There is a marked shift towards functional gums that provide added benefits such as teeth whitening, breath freshening, and even stress relief. Traditional gum products, which primarily focus on flavor and chewing experience, may struggle to meet these evolving demands, leading to a risk of losing market share. This shift necessitates investment in research and development to create innovative products, which can be costly and time-consuming. In addition, consumer loyalty is increasingly directed toward brands that align with their health and wellness priorities, further challenging traditional gum manufacturers to adapt or face declining sales.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Chewing Gum Market Scope

The market is segmented on the basis of sugar type, product type, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Sugar Type

• Sugared Chewing Gum
• Sugar-free Chewing Gum

 Product Type

• Pallet Type
• Stick/Tab Type
• Centre-Filled Type
• Cut and Wrap Type
• Ball Type

 Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Departmental Stores
• Online

Chewing Gum Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, sugar type, product type, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is estimated to dominate the chewing gum market, accounting for the largest share due to changing consumer preferences toward innovative flavors and healthier options. The demand for sugar-free and functional gum varieties further fuels market growth in this region.

Asia-Pacific is estimated to show significant growth in the chewing gum market, driven by increasing health consciousness among consumers. Rising concerns over sugar intake are prompting a shift from sugared gums to sugar-free alternatives, enhancing the region's market share and overall demand.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Chewing Gum Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Chewing Gum Market Leaders Operating in the Market Are:

• Cemoi Chocolatier (France)
• Republica del Cacao (Ecuador)
• Nestlé S.A. (Switzerland)
• Mars Incorporated (U.S.)
• Fuji Oil Holdings Inc. (Japan)
• Guittard Chocolate Co. (U.S.)
• Ghirardelli Chocolate Co. (U.S.)
• Varihona Inc. (France)
• Barry Callebaut AG (Switzerland)
• Alpezzi Chocolate SA De CV (Mexico)
• Kerry Group Plc (Ireland)

Latest Developments in Chewing Gum Market

• In January 2024, Mars Incorporated launched its new “Chew Your Good” platform to penetrate the holistic wellness sector. This initiative reflects the company's commitment to align its product offerings with growing consumer demand for health-focused solutions. The platform aims to deliver functional gum options that not only satisfy cravings but also contribute to overall well-being, thus positioning Mars at the forefront of wellness trends in the confectionery market
• In October 2023, Mondelēz International completed the sale of its developed-market gum business in the U.S., Canada, and Europe to Perfetti Van Melle Group. This strategic move allows Mondelēz to focus on other growth areas while Perfetti Van Melle expands its footprint in the gum market. This acquisition is pivotal for Perfetti, enhancing its competitive edge and supporting its goal to lead globally in the confectionery industry
• In October 2023, C+F Confectionery and Foods S.A. and Perfetti Van Melle Group B.V. announced the successful acquisition of Mondelēz International’s gum business. This acquisition enriches Perfetti Van Melle's portfolio, incorporating renowned brands such as Mentos, Chupa Chups, and Airheads. By adding these established names, Perfetti strengthens its market position, allowing for innovative marketing strategies and product diversification to meet diverse consumer preferences in the gum sector
• In March 2021, Mars Wrigley expanded its product lineup by introducing Orbit and Doublemint gums in the Rupee 1 category. This expansion is part of the company’s regionalization strategy, which targets smaller markets to maximize brand presence. The initiative aims to increase accessibility for consumers, encouraging trial and purchase. Mars also engaged consumers through interactive campaigns such as the #ChewTunes contest, combining music and augmented reality to enhance brand engagement
• In 2020, Oregon-based Rum Gum launched its innovative immunity-boosting gum called Run Gum Immunity, featuring a unique blend of functional ingredients. This gum incorporates LifeinU BSCU1, a licensed probiotic strain, along with elderberry and essential vitamins such as B6, B1, B2, and B12. Its novel berry and cherry flavor not only appeals to taste but also aligns with consumer interests in health-oriented products, emphasizing Rum Gum's commitment to wellness through confectionery

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