Europe Snacks Market, By Product Type (Crisps/Chips, Nachos, Pretzels, Tortillas, Biscuits/Crackers, RTE Popcorn, Others (Puffs, Fries, Curls, And Crunchies)), Product Category (Regular Snacks, Cheese Based Snacks), Flavour (Regular/Standard, Single Flavored, Blended Flavor), Nature (Organic, Conventional), Packaging Size (< 10 Oz, 10 - 20 Oz, 21 - 30 Oz, > 30 Oz), Price (Regular, Premium) Brand (Branded, Private Label) Packaging (Pouches, Bags, Cans, Cardboard Boxes, Others) End User (Retail/Household, Food Service Sector) Distribution Channel (Store Based Retailers, Non-Store Retailers) Country (U.K., France, Russia, Turkey, Italy, Spain, Germany, Denmark, Sweden, Poland, Netherlands, Belgium, Switzerland, and Rest of Europe) Industry Trends and Forecast to 2029.
Market Analysis and Insights: Europe Snacks Market
Europe snacks market is expected to gain significant growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyzes that the market is growing at a CAGR of 7.1% in the forecast period of 2022 to 2029 and is expected to reach USD 39,964,119.12 thousand by 2029.
Snacks are ready-to-eat food commonly high in oil and flavored with salty flavorings. From the processing viewpoint, they are manufactured by a broad array of processes. The simplest category, also named first-generation snacks, comprises popcorn, peanuts, nuts, dehydrated fruits, and related items. Most snacks fall into the second-generation snack category that includes simple formed products obtained after direct extrusion (corn chips, puffed or expanded corn products, balls, and curls) or by cutting/sheeting/forming such as regular-fabricated potato chips, tortilla chips, and pretzels. Third-generation snacks are produced from extruded pellets that are commonly fried and flavored.
The increasing consumption of cheese based products and growing demand for convenient and healthy on-the-go snacking are expected to drive the growth of the Europe snacks market. However, increasing cost of raw materials may restrict the market growth.
Factors, such as changing consumer lifestyles and consumption patterns are creating opportunities for the Europe snacks market. However, strict rules and regulations for product commercialization are likely to challenge the growth of the market during the forecast period.
Europe Snacks Market Scope and Market Size
Europe snacks market is segmented into ten notable segments which are based on the basis of product type, product category, flavor, nature, packaging size, price, brand, packaging, end user and distribution channel. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of product type, the Europe snacks market is segmented into crisps/chips, nachos, pretzels, tortillas, biscuits/crackers, RTE popcorn, and others (puffs, fries, curls, and crunchies). In 2022, crisps/chips segment is expected to dominate the market as these products are widely available across supermarkets, are light, and can be consumed on the go.
- On the basis of product category, the Europe snacks market is segmented into regular snacks and cheese based snacks. In 2022, regular snacks segment is expected to dominate the market as regular snacks are available in multiple flavors and are less costly, thus increasing the demand of the same in the market.
- On the basis of flavor, the Europe snacks market is segmented into regular/standard, single flavored, and blended flavor. In 2022, barbecue flavour segment is expected to dominate the market as the flavour is rich and zesty and thus is widely consumed by the end users.
- On the basis of nature, the Europe snacks market is segmented into organic and conventional. In 2022, the conventional segment is expected to dominate the market as conventional snacks possess longer shelf life and are available in multiple flavours.
- On the basis of packaging size, the Europe snacks market is segmented into < 10 OZ, 10 - 20 OZ, 21 - 30 OZ, and > 30 OZ. In 2022, the < 10 OZ segment is expected to dominate the market as this category provides durability, ease of handling when it comes to transportation of good from one place to another, and is available at cheaper rates.
- On the basis of price, the Europe snacks market is segmented into regular and premium. In 2022, the regular segment is expected to dominate the market as this type of snacks is affordable by a huge consumer base and the same is widely available at market places. Consumer are hesitant to spend more on premium snack ranges, which eventually increases the sales of regular snacks in the market.
- On the basis of brand, the Europe snacks market is segmented into branded and private label. In 2022, the branded segment is expected to dominate the market as consumers are more inclined toward snacks, which are manufactured by big brands as they assure quality and produce products at a cheaper rate. Consumers are more likely to buy products which they have tried before and thus continue to buy from brands as the assurance of taste for the consumer is of more important.
- On the basis of packaging, the Europe snacks market is segmented into pouches, bags, cans, cardboard boxes, and others. In 2022, pouches is expected to dominate the market as they are light in weight and tend to be handy when it comes to transporting finished goods from one place to another. Pouches are biodegradable and get decomposed at a quicker rate than the other counterparts which eventually increases the demand of the same in the market.
- On the basis of end user, the Europe snacks market is segmented into retail/household and food service sector. In 2022, retail/household is expected to dominate the market as snacks are generally available in a lot of variety at the retail stores which makes it easier for the consumer to select from the available choices.
- On the basis of distribution channel, the Europe snacks market is segmented into store based retailers, and non-store retailers. In 2022, store based retailers is expected to dominate the market as the availability of snacks at supermarkets is more compared to other segments present in the market. Store based retailers provide additional discounts and thus dominate the market.
Snacks Market Country Level Analysis
Europe snacks market is segmented into ten notable segments which are based on the basis of product type, product category, flavor, nature, packaging size, price, brand, packaging, end user and distribution channel.
The countries covered in the market report are U.K., France, Russia, Turkey, Italy, Spain, Germany, Denmark, Sweden, Poland, Netherlands, Belgium, Switzerland, and Rest of Europe.
The U.K is dominating the European market due to increase in demand of functional snacks in the region. Italy is dominating the market due to high demand for snacks among people. However, France is dominating due rising consumption of cheese based products in the country.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of Europe brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.
Increased Use of Functional Snacks Among Consumers
Europe snacks market also provides you with detailed market analysis for every country growth in installed base of different kind of products for snacks market, impact of technology using life line curves and changes in infant formula regulatory scenarios and their impact on the snacks market. The data is available for historic period 2010 to 2018.
Competitive Landscape and Snacks Market Share Analysis
Europe snacks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, company strengths and weaknesses, product launch, clinical trials pipelines, brand analysis, product approvals, patents, product width and breadth, application dominance, and technology lifeline curve. The above data points provided are only related to the company’s focus related to Europe snacks Market.
Some of the major players covered in the report are PepsiCo, Parle Products Private Limited, Kellogg’s Company, and General Mills. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
For instance,
- In November 2020, Mars, Incorporated launched a number of snacking products under the category Mars Wrigley. The snacking products include Combos Cheddar Cheese Bacon. The new product will help the company to expand its cheese-based snacks segment and increase its consumer base in this segment.
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