Global Savory Snacks Market Segmentation, By Product (French Fries, Potato Chips, Extruded Snacks, Nuts and Seeds, Popcorn, Meat Snacks, and Others), Flavor (Roasted/Toasted, Barbeque, Spice, and Beef), Distribution Channel (Supermarket, Independent Retailers, Convenience Stores, Specialty Stores, Online Store, Service Station, and Others), Category (Baked, Fried, and Others) – Industry Trends and Forecast to 2031
Savory Snacks Market Analysis
The savory snacks market has seen significant growth driven by innovative methods and technological advancements in production and distribution. Key developments include the integration of automation and robotics in manufacturing processes, which enhance efficiency and reduce costs. For instance, companies are utilizing automated packaging solutions that allow for faster production lines, ensuring products reach consumers more quickly while maintaining quality.
In addition, advancements in flavoring techniques, such as air frying and low-fat processing, cater to health-conscious consumers without compromising taste. The use of natural and organic ingredients is on the rise, aligning with consumer demand for healthier options. Brands are also leveraging data analytics and artificial intelligence to better understand consumer preferences and optimize product offerings.
The growth of e-commerce and direct-to-consumer sales channels has expanded market reach, allowing brands to tap into a global audience. As a result, the savory snacks market is projected to continue its upward trajectory, with a focus on innovation and sustainability. The increasing popularity of plant-based snacks and unique flavor profiles further drives market expansion, meeting the evolving tastes and preferences of diverse consumer segments.
Savory Snacks Market Size
The global savory snacks market size was valued at USD 273.55 billion in 2023 and is projected to reach USD 389.02 billion by 2031, with a CAGR of 4.50% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
Savory Snacks Market Trends
“Rise of Health-Conscious Snack Options”
The savory snacks market is increasingly driven by the demand for health-conscious options. Consumers are shifting away from traditional snacks high in sugar and unhealthy fats towards healthier alternatives, such as baked, air-popped, and veggie-based snacks. For instance, brands such as SunChips and Hippeas have gained popularity by offering whole grain and plant-based snack choices that cater to health-focused consumers. In addition, the rise of clean label products, those with minimal ingredients and no artificial additives has further propelled this trend. With a growing awareness of health and wellness, manufacturers are innovating to create savory snacks that are not only tasty but also nutritious, appealing to a broader audience.
Report Scope and Snacks and Savory Snacks Market Segmentation
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Attributes
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Savory Snacks Key Market Insights
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Segments Covered
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Key Market Players
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Unilever (U.K.), PepsiCo Inc (U.S.), Frito-Lay North America, Inc. (U.S.), Parle Products Pvt. Ltd. (India), Anji Foodstuff Co., Ltd. (China), ITC Limited (India), Arca Continental SAB de CV (Mexico), UNIVERSAL ROBINA CORPORATION (Philippines), Kellogg’s Company (U.S.), Fifty50 Foods, LP (U.S.), The Kraft Heinz Company (U.S.), Calbee (Japan), Conagra Brands, Inc. (U.S.), General Mills Inc. (U.S.), JFC International, Inc. (U.S.), Hain Celestial (U.S.), and Blue Diamond Growers (U.S.)
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Market Opportunities
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Value Added Data Infosets
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework
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Savory Snacks Market Definition
Savory snacks are food items that are typically salty or umami-flavored, offering a contrast to sweet snacks. This category includes equipment for frying, baking, and dehydrating products such as chips, nuts, and popcorn. In addition, it covers seasoning applicators, mixers, and extruders for creating unique textures and flavors. With the growing demand for healthy snacks, equipment that supports the production of nutritious options, including air fryers and nut processors, is also becoming increasingly popular in the market. The popularity of savory snacks is also fueled by their versatility, making them suitable for casual snacking, parties, and on-the-go consumption.
Savory Snacks Market Dynamics
Drivers
- Rising Snack Consumption
The rising consumer preference for convenience foods, particularly savory snacks items, significantly drives the savory snacks. For instance, in December 2020, Pretzel Pete, a snack manufacturer, expanded its gourmet pretzel snack portfolio by introducing Seasoned Pretzel Pieces. These delicious snacks are crafted from wheat flour and are available in three enticing flavors: Smokey Bacon and Cheddar, Buffalo Blue, and Cinnamon Brown Sugar. This product diversification aims to capture a broader audience, providing consumers with more flavor choices and elevating the brand's presence in the competitive snack market.
- Expansion of Retail Channels
The growth of e-commerce and specialty food stores significantly boosts the savory snacks. Online shopping platforms such as Amazon and specialty retailers are increasingly offering diverse packaged snacks, catering to the demand for convenience and variety. For instance, in May 2020, PepsiCo took a significant step in the direct-to-consumer space by launching two websites, in the U.S. These platforms allow consumers to conveniently order a wide assortment of PepsiCo products. Snacks.com features over 100 Frito-Lay items, including Lay's, Tostitos, Cheetos, and Ruffles, along with dips, crackers, and nuts. This initiative is expected to drive market growth by enhancing consumer accessibility to popular snacks.
Opportunities
- Availability of Customization and Variety
The increasing consumer demand for diverse flavors and personalized snacks presents significant opportunities in the savory snacks. Manufacturers are responding by investing in flexible equipment that enables the production of a wide array of products, from gourmet chips to exotic seasonings. For instance, companies such as Kettle Brand have leveraged customizable equipment to introduce limited-edition flavors that resonate with regional tastes, enhancing their product offerings. This adaptability not only allows for the creation of unique snacks but also attracts health-conscious consumers seeking tailor-made options. As a result, the manufacturers can capitalize on this trend by offering innovative solutions that meet evolving consumer preferences.
- Advancement in Technology
Innovations in food processing technologies, particularly automation and Iota integration, are creating significant opportunities in the savory snacks. Automated systems enhance production efficiency by reducing labor costs and minimizing human error. For instance, in March 2021, Future Group announced plans to introduce U.S.-based Terra Chips to the Indian market. To facilitate this expansion, Hain Celestial Group entered a joint venture aimed at manufacturing Terra Chips locally in India. This strategic move not only enhances Future Group's product offerings but also taps into the increasing demand for premium snack options in the Indian market, thereby strengthening their competitive position.
Restraints/Challenges
- High Initial Investment
The high initial investment required for purchasing and installing advanced food processing poses a significant challenge in the savory snacks market. Smaller manufacturers often find it difficult to allocate the necessary capital for cutting-edge technologies, which can hinder their ability to compete effectively against larger players. This financial barrier restricts access to innovative solutions that improve efficiency and product quality. Consequently, these smaller entities may struggle to meet consumer demands for diverse and high-quality snacks, leading to a market environment dominated by well-capitalized firms. Ultimately, this dynamic can stifle competition and slow market growth overall.
- Limited Availability of Labour
The savory snacks is significantly hindered by the limited availability of skilled labor. As advanced machinery becomes more integral to production processes, the need for trained personnel to operate and maintain the increases. However, the industry struggles to attract and retain qualified workers due to factors such as competitive job markets and the demanding nature of food manufacturing jobs. This shortage of skilled labor leads to reduced operational efficiency and productivity, resulting in potential delays in production timelines and increased operational costs. Consequently, manufacturers may face challenges in meeting consumer demand and maintaining competitiveness in the market.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Savory Snacks Market Scope
The market is segmented on the basis of product, flavor, distribution channel, and category. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product
- French Fries
- Potato Chips
- Extruded Snacks
- Nuts and Seeds
- Popcorn
- Meat Snacks
- Others
Flavor
- Roasted/Toasted
- Barbeque
- Spice
- Beef
Distribution Channel
- Supermarket
- Independent Retailers
- Convenience Stores
- Specialty Stores
- Online Store
- Service Station
- Others
Category
- Baked
- Fried
- Others
Savory Snacks Market Regional Analysis
The market is analysed and market size insights and trends are provided by country, product, flavor, distribution channel, and category as referenced above.
The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
Asia-Pacific is expected to dominate the savory snacks market, driven by a booming retail industry and a rising number of working professionals. The region's growing urban population and increasing disposable incomes further propel demand for convenient and ready-to-eat snack options. In addition, advancements in food processing technology and automation are enhancing production efficiency, making it an attractive market for manufacturers and suppliers.
North America is expected to show lucrative growth in the savory snacks market during the forecast period. This growth is driven by the availability of advanced food and an increasing emphasis on automation within the food processing industry. The rising demand for convenient and innovative snack products further propels investments in technology and equipment, enhancing production efficiency and product quality.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Savory Snacks Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Savory Snacks Market Leaders Operating in the Market Are:
- Unilever (U.K.)
- PepsiCo Inc (U.S.)
- Frito-Lay North America, Inc. (U.S.)
- Parle Products Pvt. Ltd. (India)
- Anji Foodstuff Co., Ltd. (China)
- ITC Limited (India)
- Arca Continental SAB de CV (Mexico)
- UNIVERSAL ROBINA CORPORATION (Philippines)
- Kellogg’s Company (U.S.)
- Fifty50 Foods, LP (U.S.)
- The Kraft Heinz Company (U.S.)
- Calbee (Japan)
- Conagra Brands, Inc. (U.S.)
- General Mills Inc. (U.S.)
- JFC International, Inc. (U.S.)
- Hain Celestial (U.S.)
- Blue Diamond Growers (U.S.)
Latest Developments in Savory Snacks Market
- In January 2022, Plant-based food brand Gosh! expanded its presence by launching chilled, ready-to-eat Snack Bites in over 1,000 Aldi stores across the U.K. and Ireland. These healthy snack options, available in Smokey BBQ Sweet Potato and Moroccan Spiced Veg, are made from 100% natural ingredients. They are baked vegan products, free from the top 14 allergens, including gluten, soy, and nuts, catering to health-conscious consumers
- In November 2021, Kellogg’s Pringles brand enhanced its Scorchin’ assortment in the U.S. with the introduction of the new “spicy nacho” variant called Wavy Loaded Nachos. This innovative snack is characterized by a blend of creamy queso, sour cream, and corn tortilla flavors, complemented by the heat of spicy jalapeño and cayenne pepper in every bite. It perfectly aligns with Pringles Scorchin’s existing spicy offerings, expanding their flavor portfolio
- In November 2021, General Mills, Inc. ventured into the animal-free dairy market with the launch of Bold Cultr, a new brand aimed at health-conscious consumers. Founded by Drake Ellingboe, Laura Engstrom, and Illeme Amegatcher through G-Works, the company’s internal accelerator, the brand’s initial product is a plain cream cheese made with milk proteins developed via precision fermentation, representing a significant step toward innovative, sustainable dairy alternatives
- In June 2021, Conagra Brands, Inc. revitalized its portfolio for the summer by introducing a range of flavorful meals and sides. Their offerings include appetizing new plant-based products that highlight quality and convenience. Conagra’s extensive brand collection features popular names such as Healthy Choice, Banquet, Marie Callender's, and Hungry Man, ensuring that there’s something for everyone. This strategic expansion aims to cater to diverse consumer preferences and enhance market reach
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