The North America Augmented Reality (AR) and Mixed Reality (MR) Market is characterized by several key features. Such as, it has a strong technological infrastructure and a high adoption rate of advanced digital solutions, and a wide range of industries, including gaming, entertainment, healthcare, education, and manufacturing drives the market. Additionally, North America is home to major players and innovators in AR and MR technology. The market is also influenced by increasing investments in research and development, growing demand for immersive experiences, and the integration of AR and MR in various applications.
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Data Bridge Market Research analyses that the North America augmented reality (AR) & mixed reality (MR) market value was USD 8,876.27 million in 2021 and is expected to reach the value of USD 237,378.41 million by 2029, at a CAGR of 50.8% during the of forecast period of 2022 to 2029. The increasing penetration of smart devices and internet services has driven the growth of the North America augmented reality (AR) and mixed reality (MR) market. The availability of advanced smartphones, tablets, and other smart devices, coupled with widespread access to high-speed internet, has created a favorable ecosystem for the adoption and usage of AR and MR technologies in various industries and applications.
Key Findings of the Study
The increasing focus on cyber-physical systems is expected to drive the market's growth rate
The increasing focus on cyber-physical systems, which involve integrating physical objects with digital systems, has been a driver of the North America augmented reality (AR) and mixed reality (MR) market. AR and MR technologies are crucial in creating immersive experiences that bridge the physical and digital worlds. With the growing emphasis on interconnected systems and the Internet of Things (IoT), the demand for AR and MR solutions has risen to enable seamless interaction between physical and virtual elements, driving market growth in the region.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Component (Hardware, Software, Services), Deployment Model (Cloud, On Premise), Distribution Channel (Offline, Online), Device Type (Head Up Display, Head Mounted Display, Projector, and Display Wall, Gesture Tracking Devices), Technology (Mobile Augmented Reality, Monitor-Based Technology, Near Eye Based Technology), Application (Workflow Optimization, Marketing Collaboration, Enhanced 2-D and 3-D, Visualizations, 3D Modelling, Documentation, Navigation), End User (Retail and E-Commerce, IT and Telecommunication, Automotive, Aerospace and Defense, Healthcare, Animation, Travel and Tourism, Energy, Media and Entertainment, Education, Construction, Games and Sports, Banking)
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Countries Covered
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U.S., Canada, and Mexico
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Market Players Covered
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HP Development Company, LP (U.S.), HTC Corporation (Taiwan), Autodesk Inc. (U.S.), Barco (Belgium), Intel Corporation (U.S.), PTC (U.S.), Seiko Epson Corporation (Japan), Ultraleap Limited (United Kingdom), ASUSTek Computer Inc. (Taiwan), Dell (U.S.), Google (a subsidiary of Alphabet Inc.) (U.S.), Sony Corporation (Japan), Lenovo (China), Microsoft (U.S.), SAMSUNG ELECTRONICS CO., LTD. (South Korea), Panasonic Corporation (Japan), RealWear, Inc. (U.S.), Magic Leap, Inc. (U.S.), EON Reality (U.S.), and TeamViewer (Germany)
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis
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Segment Analysis:
The North America augmented reality (AR) & mixed reality (MR) market is segmented on the basis of component, deployment model, distribution channel, device type, technology, application, and end user.
- On the basis of component, the North America augmented reality (AR) & mixed reality (MR) market is segmented into hardware, software, services.
- On the basis of deployment model, the North America augmented reality (AR) & mixed reality (MR) market is segmented into cloud, on premise.
- On the basis of distribution channel, the North America augmented reality (AR) & mixed reality (MR) market is segmented into offline, online.
- On the basis of device type, the North America augmented reality (AR) & mixed reality (MR) market is segmented into desktop, head up display, head mounted display, projector and display wall, gesture tracking devices.
- On the basis of technology, the North America augmented reality (AR) & mixed reality (MR) market is segmented into mobile augmented reality, monitor-based technology, near eye based technology.
- On the basis of application, the North America augmented reality (AR) & mixed reality (MR) market is segmented into workflow optimization, marketing collaboration, enhanced 2-d and 3-d, visualizations, 3d modelling, documentation, navigation.
- On the basis of end user, the North America augmented reality (AR) & mixed reality (MR) market is segmented into retail and e-commerce, IT and telecommunication, automotive, aerospace and defense, healthcare, animation, travel & tourism, energy, media and entertainment, education, construction, games and sports, banking
Major Players
Data Bridge Market Research recognizes the following companies as the major North America Augmented Reality (AR) and Mixed Reality (MR) Market players in North America Augmented Reality (AR) and Mixed Reality (MR) Market HP Development Company, LP (U.S.), HTC Corporation (Taiwan), Autodesk Inc. (U.S.), Barco (Belgium), Intel Corporation (U.S.), PTC (U.S.), Seiko Epson Corporation (Japan), Ultraleap Limited (United Kingdom), ASUSTek Computer Inc. (Taiwan), Dell (U.S.),
Market Development
- In April 2021, Microsoft (United States) announced a USD 21.88 billion Pentagon contract for augmented reality headgear, HoloLens, enhancing soldiers' visibility, night vision, and situational awareness, expanding their presence in the AR market.
- In July 2021, SAMSUNG ELECTRONICS CO., LTD. (South Korea) introduced an AR-enabled service for its flagship products, allowing consumers to virtually experience products at home, check dimensions, and make informed choices, expanding their product portfolio in the AR market.
- In November 2022, Vuzix Corporation (United States) announced the availability of Vuzix M400C smart glasses for customer orders in the US, Canada, UK, EU, and Japan. The M400C features an autofocus HD camera, OLED display, noise-canceling microphone, voice control, and IP67 standard durability, expanding the company's offering of Smart Glasses and AR technology products.
- In October 2022: Micledi Microdisplays (Unknown Headquarters) and Kura Technologies announced their collaboration to manufacture AR glasses. The glasses, designed by Kura, will feature MICLEDI's unique 300mm microLED displays, meeting the performance requirements for Kura's next-generation AR glasses.
- In May 2022: Vuzix Corporation (United States) announced an agreement with Atomistic SAS (France) to design a custom backplane and acquire exclusive licensing of key mLED technology. The agreement also includes the potential acquisition of Atomistic. Vuzix will provide system-level support for upcoming mLEDs for AR glasses, with the backplane being delivered on advanced node 300mm wafers, utilizing innovative material science and alternative LEDs from potential third-party suppliers.
Regional Analysis
Geographically, the countries covered in the North America Augmented Reality (AR) and Mixed Reality (MR) Market report are U.S., Canada and Mexico in North America,
As per Data Bridge Market Research analysis:
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