Middle East and Africa Digital Signage Market, By Product Type (Kiosks, Billboards, Signboards), Technology Type (LCD, LED, OLED), Component Type (Hardware, Software and Service), Application (Transportation, Retail, Education and Government), Location (Indoor and Outdoor), Country (U.S., Canada, Mexico) Industry Trends and Forecast to 2028.
Market Analysis and Insights of Digital Signage Market
Rising focus on the packaging product innovations and technological advancements by the manufacturers, growth and expansion of packaging industry especially in the developing economies, surging demand for innovative packaging solutions that are developed with advanced and innovative methods of manufacturing, decrease in the demand for classical billboards and increased personal disposable income are the major factors attributable to the growth of the digital signage market. Data Bridge Market Research analyses that the digital signage market will exhibit a CAGR of 11.35% for the forecast period of 2021-2028.
Also known as dynamic signage, digital signage involves advertising and marketing on an electronic screen and works on hardware components to ensure the delivery of high-quality content. Digital signage involves the advertising and marketing of products and services over advanced technological screens such as LED and LCD. Nowadays, digital signage is used by both public and private institutions to engage their customers/audiences with its wider viewing angle.
Rising introduction of new and innovative products and services across the globe and growing demand for digital signage solutions from industries such as healthcare, transportation, hospitality, and retail will emerge as the major market growth driving factor. Growing rate of industrialization especially in the developing economies, growing number of industrial collaborations owing to the ease involved in the process of advertisement and marketing and rising demand for 4K embedded digital displays will further aggravate the market value. Growing advancements in the display technologies and rising digitization will further carve the way for the growth of the market.
However, dearth of knowledge and technological expertise and lack of awareness in the backward economies will act as a growth restraint for the market. High costs of involved in marketing and advertising using digital signage and deployment of widescreen alternatives such as projectors and screen less displays will further dampen the growth rate of the market. Growing power concerns and absence of standard policy will further challenge the market growth rate.
This digital signage market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on digital signage market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
North America Digital Signage Market Scope and Market Size
The digital signage market is segmented on the basis of product type, technology type, component type, application and location. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target market.
- Based on the product type, the digital signage market is segmented into kiosks, billboards, signboards, menu boards, others.
- Based on the technology type, the digital signage market is segmented into LCD, LED, OLED, front projection
- Based on the component type, the digital signage market is segmented into hardware, software, service.
- Based on the application, the digital signage market is segmented into transportation, retail, education, government, healthcare, banking, education, entertainment and others.
- Based on the location, the digital signage market is segmented into indoor and outdoor.
North America Digital Signage Market Country Level Analysis
The digital signage market is analysed and market size, volume information is provided by country, product type, technology type, component type, application and location as referenced above.
The countries covered in the digital signage market report are U.S., Canada, Mexico and Rest of North America in North America.
U.S. in North America dominates the digital signage market market owing to the growing demand for bright and power-efficient display panels and decline in demand for traditional billboards.
The country section of the digital signage market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and North America Digital Signage Market Share Analysis
The digital signage market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to digital signage market.
The major players covered in the digital signage market report are Koninklijke Philips N.V., LG Display Co., Ltd., Microsoft, SAMSUNG, Sony Corporation, Panasonic Corporation, Planar Systems, Omnivex Corporation, SHARP CORPORATION, NEC Corporation, AU Optronics Corp., Goodview Compay, Scala., Keywest Technology, Inc., BrightSign LLC., Honeywell International Inc., NXP Semiconductors., Microchip Technology Inc., Cypress Semiconductor Corporation., Texas Instruments Incorporated. among other. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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