Global Liquid Crystal Display (LCD) Digital Signage Market, By Type (Video Walls, Video Screen, Digital Poster, Kiosks, Others), Component (Hardware, Software, Service), Location (In-Store, Out-Store), Content Category (News, Weather, Sports, Health and Wellness, Vertically Oriented Content), End User (Retail, Hospitality, Entertainment, Stadiums and Playgrounds, Corporate, Banking, Healthcare, Education, Transport), Size (Below 32 Inches, 32 to 52 Inches, More than 52 Inches), Display Technology (2-D Display, 3-D Display), Brightness (Indoor Displays, Outdoor Displays, Others), Application (Indoor Application, Outdoor Application, Others) – Industry Trends and Forecast to 2029
Market Analysis and Size
Digital signage are widely being used in various sectors such as entertainment, corporate, transport, retail, hospitality, education, and healthcare, among others. These allow organizations in engaging with a broader audience. They also help in creating a centralized network for digital communications.
Global Liquid Crystal Display (LCD) Digital Signage Market was valued at USD 16.50 billion in 2021 and is expected to reach USD 31.69 billion by 2029, registering a CAGR of 8.50% during the forecast period of 2022-2029. Hardware accounts for the largest component segment in the respective market owing to the growing number of innovative display technologies. The market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Market Definition
Digital signage, also known as dynamic signage refers to an electronic display that assists in advertising broadcast data, advertises contents, and television programming, among other contents. Digital signs use various technologies including LCD and LED. These dynamic signage find application in both private institutions and public places such as restaurants, retail outlets, and corporate environment.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2019 - 2014)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Video Walls, Video Screen, Digital Poster, Kiosks, Others), Component (Hardware, Software, Service), Location (In-Store, Out-Store), Content Category (News, Weather, Sports, Health and Wellness, Vertically Oriented Content), End User (Retail, Hospitality, Entertainment, Stadiums and Playgrounds, Corporate, Banking, Healthcare, Education, Transport), Size (Below 32 Inches, 32 to 52 Inches, More than 52 Inches), Display Technology (2-D Display, 3-D Display), Brightness (Indoor Displays, Outdoor Displays, Others), Application (Indoor Application, Outdoor Application, Others)
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA).
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Market Players Covered
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Panasonic Corporation (Japan), LG Display Co., Ltd (South Korea), HannStar Display Corporation (Taiwan), AU Optronics Corp. (Taiwan), Chi Mei Corporation. (Taiwan), SAMSUNG (South Korea), SHARP CORPORATION (Japan), Schneider Electric (France), Siemens (Germany), Mitsubishi Electric Corporation (Japan), SONY INDIA. (India), FUJITSU (Japan), Chunghwa Picture Tubes, LTD. (Taiwan), Barco.(Belgium), BOE Technology Group Co., Ltd. (China), Innolux Corporation (Taiwan), Advantech Co., Ltd (Taiwan), among others.
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Market Opportunities
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Liquid Crystal Display (LCD) Digital Signage Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
Drivers
- Demand for the Digitized Promotion
The increase in demand for the digitized promotion of products and services for attracting attention of the target audience acts as one of the major factors driving the growth of liquid crystal display (LCD) digital signage market.
- Demand for 4K Digitized Sign Displays
The rise in demand for 4K digitized sign displays with the embedded software and media player accelerate the market growth. These signs deliver customers an affordable Ultra HD digital signage solution has a positive impact on the market.
- Technologically Advanced Products
The emergence of innovative products, such as leak detector systems, home monitoring systems and complicated monetary products further influence the market.
Additionally, rapid urbanization, change in lifestyle, surge in investments and increased consumer spending positively impact the liquid crystal display (LCD) digital signage market.
Opportunities
Furthermore, adoption of cloud-based digital signage solutions by businesses during COVID-19 extend profitable opportunities to the market players in the forecast period of 2022 to 2029. Also, rise in demand for smart digital signage triggered by spread of COVID-19 will further expand the market.
Restraints/Challenges
On the other hand, trends of online advertising and broadcasting further triggered by COVID-19 is expected to obstruct market growth. Also, security issues associated with digital signage are projected to challenge the liquid crystal display (LCD) digital signage market in the forecast period of 2022-2029.
This liquid crystal display (LCD) digital signage market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on liquid crystal display (LCD) digital signage market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Liquid Crystal Display (LCD) Digital Signage Market
The COVID-19 has impacted liquid crystal display (LCD) digital signage market. The limited investment costs and lack of employees hampered sales and production of liquid crystal display (LCD) digital signage technology. However, government and market key players adopted new safety measures for developing the practices. The advancements in the technology escalated the sales rate of the liquid crystal display (LCD) digital signage as it targeted the right audience. The increase in sales of devices across the globe is expected to further drive the market growth in the post-pandemic scenario.
Recent Developments
- Sharp launched the new massive 8K Ultra-HD professional LCD in November’2020. This display packs in 33 million pixels and employs a wide color gamut color filter coupled with optimized LED backlight phosphors.
- LG launched LSAA LED signage series, one of the most advanced LED signage system in July’2020. This new series provides design, giant-screen performance, and integration with cable-less block assembly design.
Global Liquid Crystal Display (LCD) Digital Signage Market Scope and Market Size
The liquid crystal display (LCD) digital signage market is segmented on the basis of type, component, location, content category, end-user, size, display technology, brightness, and application. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Video Walls
- Video Screen
- Digital Poster
- Kiosks
- Others
Component
- Hardware
- Displays
- Network
- Content Management System
- Media Players
- Projectors
- Others
- Software
- Distribution Software
- Content Management Software
- Server Software
- Others
- Service
Location
- In-Store
- Out-Store
Content Category
- News
- Weather
- Sports
- Health and Wellness
- Vertically Oriented Content
End User
- Retail
- Hospitality
- Entertainment
- Stadiums and Playgrounds
- Corporate
- Banking
- Healthcare
- Education
- Transport
Size
- Below 32 Inches
- 32 To 52 Inches
- More Than 52 Inches
Display Technology
- 2-D Display
- Touch Screen
- Body Sensor
- QR Code via Smartphones
- SSI (Smart Screen Device Interaction)
- Others
- 3-D Display
- 3D Display with Polarized Glasses
- Auto Stereoscopy Display
- Others
- Brightness
- Indoor Displays
- 100 – 200 Nits
- 200 – 400 Nits
- Outdoor Displays
- Bright Screens (400 To 700 Nits)
- High Brightness Screens (700 To 2000 Nits)
- Outdoor Flat Panel Displays (Above 3000 Nits)
- Others
Application
- Indoor Application
- Way-Finding
- Education
- Employee Communication
- Others
- Outdoor Application
- New Traffic Sign Regulation
- Advertising and Promotions
- Notification/ Information Display
- Sales
- Marketing
- Others
Liquid Crystal Display (LCD) Digital Signage Market Regional Analysis/Insights
The liquid crystal display (LCD) digital signage market is analysed and market size insights and trends are provided by country, type, component, location, content category, end-user, size, display technology, brightness, and application as referenced above.
The countries covered in the liquid crystal display (LCD) digital signage market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA).
North America dominates the liquid crystal display (LCD) digital signage market because of the presence of dedicated suppliers of the product and rise in demand for signage in the retail industry within the region.
Asia-Pacific is expected to witness significant growth during the forecast period of 2022 to 2029 because of the rise in awareness regarding the benefits of digital signage in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Liquid Crystal Display (LCD) Digital Signage Market
The liquid crystal display (LCD) digital signage market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to liquid crystal display (LCD) digital signage market.
Some of the major players operating in the liquid crystal display (LCD) digital signage market are
- Panasonic Corporation (Japan)
- LG Display Co., Ltd (South Korea)
- HannStar Display Corporation (Taiwan)
- AU Optronics Corp. (Taiwan)
- Chi Mei Corporation. (Taiwan)
- SAMSUNG (South Korea)
- SHARP CORPORATION (Japan)
- Schneider Electric (France)
- Siemens (Germany)
- Mitsubishi Electric Corporation (Japan)
- SONY INDIA. (India)
- FUJITSU (Japan)
- Chunghwa Picture Tubes, LTD. (Taiwan)
- Barco.(Belgium)
- BOE Technology Group Co., Ltd. (China)
- Innolux Corporation (Taiwan)
- Advantech Co., Ltd (Taiwan)
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