Europe Digital Signage Market, By Offering (Hardware, Software, Services), Product Type (Standalone, Video walls), Size (Below 32 Inches, 32 Inches to 52 Inches, above 52 Inches), Application (Indoor, Outdoor), Vertical (Institutional, Commercial, Industrial, Infrastructural, Others), Country (Germany, U.K., France, Italy, Spain, Netherlands, Russia, Switzerland, Turkey, Austria, Norway, Hungary, Lithuania, Ireland, Poland and Rest of Europe) Industry Trends and Forecast to 2028.
Market Analysis and Insights: Europe Digital Signage Market
The digital signage market is expected to witness market growth at a rate of 10.10% in the forecast period of 2021 to 2028. Data Bridge Market Research report on digital signage market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth. The surge in demand for the product for various industrial applications is escalating the growth of digital signage market.
Digital signage is defined as the electronic signage that makes use of the combination of the hardware and software for displaying the visual information. The signage is widely utilized in the hospitality, retail, and banking, among others, for more customer engagement and interaction. Digital signage generally incorporates of LCD, LED or a similar display system, connected to the content management system or software.
The surge in demand of digital signage in commercial applications across the region acts as one of the major factors driving the growth of digital signage market. The ongoing technological advancements in displays, and rise in demand for the digitized promotion of products and services to attract the attention of the target audience effectively accelerate the market growth. The surge in demand for 4K and 8K resolution displays and increase in popularity of 4K digitized sign display with the embedded software and media player as it offers customers an affordable Ultra HD digital signage solution further influence the market. Additionally, growth in population, increase in infrastructure developments, and rapid urbanization and industrialization positively affect the digital signage market. Furthermore, high adoption of cloud-based digital signage solutions by businesses extends profitable opportunities to the market players in the forecast period of 2021 to 2028.
On the other hand, developing robust digital signage suitable for harsh environmental conditions and trends of online advertising and broadcasting further triggered by COVID-19 are expected to obstruct the market growth. The security issues associated with digital signage are projected to challenge the digital signage market in the forecast period of 2021-2028.
This digital signage market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on digital signage market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Europe Digital Signage Market Scope and Market Size
The digital signage market is segmented on the basis of offering, size, product type, application and vertical. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target markets.
- On the basis of offering, the digital signage market is segmented into hardware, software and services. Hardware is further segmented into display, projectors, media players and mounts & accessories. Software is further segmented into content management system, edge server software and others. Services are further segmented into maintenance & support services, installation services and consulting & other solution.
- On the basis of size, the digital signage market is segmented into below 32 inches, 32 to 52 inches and above 52 inches.
- On the basis of product type, the digital signage market is segmented into standalone and video walls.
- On the basis of the vertical, the digital signage market is segmented into institutional, commercial, industrial, infrastructural and others. The institutional is further segmented into banking and education. The commercial is further segmented into retail, healthcare, corporate, government, hospitality and others. The infrastructural is further segmented into entertainment and transportation.
Europe Digital Signage Market Country Level Analysis
The digital signage market is analyzed and market size insights and trends are provided by country, offering, size, product type, application and vertical as referenced above.
The countries covered in the Europe digital signage market report are Germany, U.K., France, Italy, Spain, Netherlands, Russia, Switzerland, Turkey, Austria, Norway, Hungary, Lithuania, Ireland, Poland and Rest of Europe.
Germany dominates the Europe digital signage market due to the advancements in the technology within the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Europe Digital Signage Market Share Analysis
The digital signage market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to digital signage market.
The major players covered in the digital signage market report are Koninklijke Philips N.V., LG Display Co., Ltd., Microsoft, SAMSUNG, Sony Corporation, Panasonic Corporation, Planar Systems, Omnivex Corporation, SHARP CORPORATION, NEC Corporation, AU Optronics Corp., Goodview, Scala Digital Signage, Winmate Inc., Keywest Technology, Inc., Cisco, BrightSign, LLC, Barco, ViewSonic Corporation, STRATACACHE, ADFLOW Networks and others. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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