“Rise of Health-Conscious Consumerism”
A notable trend in the sourdough market is the increasing demand for health-focused options. As consumers become more health-conscious, they are seeking bread products that offer nutritional benefits. Sourdough's natural fermentation process not only enhances flavor but also makes it easier to digest and reduces gluten levels, appealing to those with sensitivities. For instance, in November 2022, Ernst Bocker GmbH & Co. KG launched the BOCKER Mondial Vario sourdough starter, a versatile ingredient tailored for a wide range of baking applications. With a shelf-life of three months, this starter adapts well to different climates and raw materials. Its flexibility makes it an ideal choice for bakers looking to experiment with various baked goods, ensuring consistent quality and flavor across diverse recipes.
