“Rise in Unique Flavor Innovations”
One significant trend driving growth in the potato chips market is the demand for unique and unconventional flavors. Consumers, especially younger demographics, are seeking bold and exotic tastes that set brands apart. In response, companies are launching flavors inspired by global cuisines, including spicy sriracha, tangy kimchi, and even unexpected dessert-inspired flavors such as cinnamon sugar. For instance, in February 2024, PepsiCo India has expanded its snack offerings by launching a sub-brand called Lay’s Shapez, featuring heart-shaped potato-based pellets. This innovative product line includes two unique flavors: a savory masala and a sweet caramel. With this move, Lay’s ventures into the sweet-flavored chip segment, aiming to diversify its potato chip portfolio and attract new consumer segments with creative snacking options.
