- In September 2023, PepsiCo made headlines by announcing a substantial investment of USD 95 million to establish a new potato chips manufacturing facility in Assam, India. This strategic investment is part of PepsiCo’s broader initiative to enhance its production capabilities and cater to the growing demand for its snack products in the region. The new facility will create jobs and support local farmers by sourcing quality potatoes for production
- In October 2022, KP Snacks announced the launch of its reformulated non-HFSS (high in fat, salt, and sugar) popchips portfolio, emphasizing healthier snack options. The updated range includes popular flavors such as Sea Salt, Sea Salt & Vinegar, Barbeque, and Sour Cream & Onion. This launch is strategically timed ahead of upcoming legislation aimed at reducing unhealthy snack consumption, reflecting the company’s commitment to healthier eating habits among consumers
- In April 2023, Calbee Inc. partnered with Astar Network to roll out the NFT Chips promotional campaign, leveraging the popularity of its potato chips. This innovative initiative combines the appeal of collectible NFTs with Calbee’s iconic snack products, engaging consumers in a digital format. By embracing blockchain technology, the campaign aims to attract a younger audience and promote brand loyalty in an increasingly digital marketplace
- In June 2022, Mondelez International announced its plans to reopen its potato chips manufacturing facility in Ukraine, which had suffered damage due to ongoing conflict. This decision marks a significant step toward restoring local production capabilities and supporting the Ukrainian economy. The reopening will enable Mondelez to resume serving its customers in the region and demonstrate the company's commitment to long-term investment and recovery efforts in Ukraine
- In April 2022, Utz Brands Inc. unveiled a limited-time offering of potato chips featuring a distinctive Classic Dill Pickle flavor, developed in collaboration with Grillo's Pickles. This unique partnership combines the beloved taste of dill pickles with the crunch of Utz’s potato chips, targeting flavor enthusiasts. The limited availability of this innovative product is designed to create buzz and attract consumers seeking adventurous snack experiences
- In May 2022, Walkers, the U.K.'s leading premium potato crisp brand Sensations, launched a series of special flavors in celebration of the Queen’s Jubilee. The unique flavors, including spit-roast pork and apple sauce as well as baked cheese and sweet honey, aim to delight consumers with innovative and festive snacking options. This limited-time offering is designed to create excitement and capitalize on the celebratory mood surrounding the royal event
Frequently Asked Questions
The market is segmented based on Segmentation, By Type (Baked, Fried, Dried, and Others), Type (Extruded, Diced/Sliced, and Others), Source (Russet Potatoes, Yellow Potatoes, White Potatoes, Red Potatoes, Purple Or Blue Potatoes, Fingerling Potatoes, New Potatoes, and Others), Flavor (Plain/Salted, Regular, Single Flavor, and Blended Flavor), Category (Organic and Conventional), Packaging Size(< 10 Oz, 10 -20 Oz, 20 – 30 Oz, and > 30 Oz), Price (Regular and Premium), Packaging (Pouches, Bags, Cans, Cardboard Boxes, and Others), Brand (Branded and Private Label), End User (Retail/Household and Food Service Sector), Distribution Channel (Store-Based Retailing and Non-Store Retailing) – Industry Trends and Forecast to 2031
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The Global Potato Chips Market size was valued at USD 25.15 USD Billion in 2023.
The Global Potato Chips Market is projected to grow at a CAGR of 4.4% during the forecast period of 2024 to 2031.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
