- In September 2022, Page Industries Ltd, the official licensee for Jockey International Inc., expanded its flagship store in New Delhi, India. The two-story, 2,500 square foot retail space includes designated areas for men, women, and kids. This expansion highlights the brand's commitment to providing a comprehensive in-store shopping experience, offering a wide variety of Jockey's intimate and casual apparel in a more accessible environment
- In August 2022, Tommy Hilfiger expanded its retail presence by opening a new store in Bonn, Germany, located in a historical building. This store is designed to elevate the in-store experience for customers, featuring exclusive collections of men's underwear and accessories. The space blends modern retail elements with the building’s historical charm, creating a unique shopping experience that aligns with the brand’s premium appeal
- In August 2022, Calvin Klein launched its 'Autumn 2022' campaign, introducing its latest collections of underwear and jeans. The designs emphasize modern style and everyday comfort, featuring wireless support and incorporating recycled materials. This collection reflects the brand’s commitment to sustainability while offering high-quality products with a contemporary, versatile appeal that aligns with Calvin Klein's iconic minimalist aesthetic
- In April 2022, Hanes Brand Inc. unveiled its innovative 'X-Temp Total Support Pouch' men's underwear. This new line features cooling fabrics, breathable mesh panels, and quick-drying, moisture-wicking technology for enhanced comfort. Designed to offer superior support and freshness, the X-Temp line exemplifies Hanes' focus on creating performance-driven underwear that meets the demands of active, everyday wear while promoting maximum comfort
Frequently Asked Questions
The market is segmented based on Global Men’s Underwear Market Segmentation, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, and Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, and Others), Fabric (Cotton, Polyester, Modal, Nylon, and Others), Price Range (USD 1-9, USD 10-19, USD 20-29, USD 30 and above), Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, 56-65 Years, and Above 65 Years), Price (Premium, Mid, and Low), Size (XS, S, M, L, XL, XXL, and XXXL) – Industry Trends and Forecast to 2031
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The Global Mens Underwear Market size was valued at USD 35.14 USD Billion in 2023.
The Global Mens Underwear Market is projected to grow at a CAGR of 6.95% during the forecast period of 2024 to 2031.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
