Global Men’s Underwear Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Men’s Underwear Market Analysis

The men’s underwear market is experiencing significant growth, driven by advancements in technology and innovative materials. Recently, manufacturers have increasingly adopted moisture-wicking fabrics and breathable materials, enhancing comfort and hygiene. Technologies such as 3D knitting and seamless construction provide better fit and support, catering to the rising demand for premium products.

Sustainability is also becoming a key focus, with brands incorporating eco-friendly materials such as organic cotton and recycled fibers. This shift aligns with consumer preferences for sustainable fashion, boosting brand loyalty and market share. In addition, the rise of e-commerce has transformed shopping habits, enabling consumers to access a wider range of products and brands conveniently.

The global market is projected to expand due to the growing popularity of athleisure and increased consumer awareness regarding personal comfort. Innovative designs, including performance-oriented features such as anti-chafing and odor resistance, are attracting health-conscious consumers. Collaborations with fashion influencers and athletes further promote brand visibility and engagement. Overall, the men's underwear market is evolving rapidly, driven by technological advancements, sustainability efforts, and changing consumer preferences, making it a vibrant segment within the apparel industry.

Men’s Underwear Market Size

The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Men’s Underwear Market Trends

“Rise of Sustainable Fabrics”

A significant trend propelling the men’s underwear market is the shift towards sustainable fabric innovations. Brands are increasingly utilizing eco-friendly materials such as organic cotton, bamboo, and recycled polyester to meet rising consumer demand for environmentally conscious products. For instance, companies such as Pact and Bamboo Underwear have reported increased sales due to their commitment to sustainability. This trend not only appeals to eco-aware consumers but also enhances brand loyalty. With growing awareness of environmental issues, the adoption of sustainable fabrics is projected to continue driving growth, as consumers seek comfort and style without compromising their values.

Report Scope and Men’s Underwear Market Segmentation   

Men’s Underwear Market Definition

Men underwear refers to a variety of garments designed for men to wear underneath their clothing. These items provide support, comfort, and modesty, often crafted from breathable fabrics such as cotton, modal, or blends. Common styles include boxers, briefs, boxer briefs, and trunks, each offering different levels of coverage and fit. Men's underwear is available in various colors, patterns, and sizes, catering to personal preferences and body types. It plays a crucial role in daily wear, often impacting overall comfort and confidence. Innovations in materials and designs continue to enhance functionality, making them essential components of men's fashion.

Men’s Underwear Market Dynamics

Drivers

• Growing Fashion Consciousness

Men are increasingly recognizing underwear as an essential fashion accessory, prompting a significant shift in purchasing behavior. This change has led brands such as Calvin Klein and Tommy Hilfiger to launch collections featuring bold colors, unique patterns, and innovative designs, appealing to style-conscious consumers. For instance, in April 2022, Hanes Brand Inc. unveiled its innovative 'X-Temp Total Support Pouch' men's underwear. This new line features cooling fabrics, breathable mesh panels, and quick-drying, moisture-wicking technology for enhanced comfort. Designed to offer superior support and freshness, the X-Temp line exemplifies Hanes' focus on creating performance-driven underwear that meets the demands of active, everyday wear while promoting maximum comfort.

• Rising E-commerce Sales

The growth of e-commerce has significantly influenced the men’s underwear market, providing consumers with unparalleled access to diverse brands and styles. Online platforms such as Amazon and ASOS showcase an extensive range of options, allowing shoppers to compare prices, read reviews, and enjoy doorstep delivery. For instance, the launch of subscription services such as MeUndies has capitalized on this trend by offering personalized selections delivered regularly, enhancing convenience and customer loyalty. This shift not only caters to the growing preference for online shopping but also often results in lower prices due to reduced overhead costs, driving market growth and consumer engagement.

Opportunities

• Increasing Awareness of Personal Grooming

The rising awareness of personal grooming among men is significantly driving the demand for quality underwear. With an increased focus on hygiene and appearance, men are seeking comfortable and well-fitting options. Brands such as Calvin Klein and Tommy John have successfully capitalized on this trend by promoting their products' comfort and style. For instance, in August 2022, Calvin Klein launched its 'autumn 2022' campaign, introducing its latest collections of underwear and jeans. The designs emphasize modern style and everyday comfort, featuring wireless support and incorporating recycled materials. This collection reflects the brand’s commitment to sustainability while offering high-quality products with a contemporary, versatile appeal that aligns with Calvin Klein's iconic minimalist aesthetic.

• Diverse Product Offerings

The introduction of diverse men’s underwear styles, including boxers, briefs, trunks, and boxer-briefs, has expanded consumer choices, fostering market growth. Each style appeals to different preferences, offering options for comfort, support, and fashion. For instance, brands such as Calvin Klein and Tommy Hilfiger have gained popularity by offering a wide range of designs and cuts, catering to both casual wear and active lifestyles. In addition, customization options, such as personalized fits, colors, and fabric choices, further enhance consumer engagement. This trend opens up opportunities for brands to differentiate themselves and attract niche markets, driving growth in the men’s underwear sector.

Restraints/Challenges

• Rising Raw Material Costs

Rising raw material costs pose a significant challenge in the men's underwear market. Prices for essential materials such as cotton, elastane, and synthetic fabrics have been steadily increasing due to supply chain disruptions, climate impact on cotton production, and inflation. These rising costs force manufacturers into difficult decisions: they either increase product prices, which risks losing price-sensitive consumers, or absorb the additional costs, which directly cuts into profit margins. This imbalance creates financial strain, especially for smaller brands with less flexibility in their pricing strategies. As material costs remain volatile, profit margins shrink, hindering overall market growth and competitiveness.

• Size and Fit Variability

Different brands in the men’s underwear market often follow varying sizing charts, making it difficult for consumers to find a consistent fit. This inconsistency leads to dissatisfaction among customers, as they struggle to find underwear that provides the right comfort and support. The result is a high rate of product returns, as many men must experiment with different sizes before finding one that works. This constant trial and error process can frustrate customers, negatively impacting brand loyalty. Furthermore, brands face increased costs due to returned items, making it a significant restraint that hinders the overall market's growth and stability.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Men’s Underwear Market Scope

The market is segmented on the basis of category, distribution channel, fabric, price range, age group, price and size. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Category

• Regular Brief
• Boxer Brief
• Boxer Shorts
• Trunks
• Thongs

 Distribution Channel

• Mass Merchant
• Mono-brand Outlet
• Pharmacy Store
• Online Store
• Others

 Fabric

• Cotton
• Polyester
• Modal
• Nylon
• Others

 Price Range

• USD 1-9
• USD 10-19
• USD 20-29
• USD 30 and above

 Age Group

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 56-65 Years
• Above 65 Years

 Price

• Premium
• Mid
• Low

 Size

• XS
• S
• M
• L
• XL
• XXL
• XXXL

Men’s Underwear Market Regional Analysis

The market is analyzed and market size insights and trends are provided by category, distribution channel, fabric, price range, age group, price and size as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific dominates the men’s underwear market in terms of both revenue and market share. This is largely due to the significant presence of major market players and the high demand for luxury brands in the region. Consumers in countries such as China, Japan, and India are increasingly inclined toward premium and branded underwear, driving market growth. In addition, the rise of e-commerce platforms has made luxury brands more accessible to a broader consumer base. As a result, the Asia-Pacific region is expected to maintain its leading position in the men’s underwear market in the coming years, with continued preference for premium and high-quality products.

North America is anticipated to be the fastest-growing region in the men's underwear market during the forecast period. The high demand for various fabrics, designs, and patterns plays a crucial role in driving this growth. Consumers in the region are increasingly looking for comfort, quality, and variety, prompting manufacturers to innovate. In addition, the presence of prominent players such as Calvin Klein and Hanes enhances market competitiveness. These companies are investing in new product lines and sustainable fabrics, catering to evolving customer preferences, further fueling market expansion in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Men’s Underwear Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Men’s Underwear Market Leaders Operating in the Market Are:

• Hanesbrands Inc. (U.S.)
• PVH Corp (U.S.)
• Ralph Lauren (U.S.)
• Jockey (U.S.)
• AEO Management CO. (U.S.)
• Iconix Brand Group Inc. (U.S.)
• Penney IP LLC (U.S.)
• Under Armour, Inc. (U.S.)
• RibbedTee (U.S.)
• Fibre2Fashion Pvt. Ltd. (U.S.)
• Levi Strauss & Co. (U.S.)
• Perry Ellis International Inc. (U.S.)
• Naked Brand Group Inc. (U.S.)

Latest Developments in Men’s Underwear Market

• In September 2022, Page Industries Ltd, the official licensee for Jockey International Inc., expanded its flagship store in New Delhi, India. The two-story, 2,500 square foot retail space includes designated areas for men, women, and kids. This expansion highlights the brand's commitment to providing a comprehensive in-store shopping experience, offering a wide variety of Jockey's intimate and casual apparel in a more accessible environment
• In August 2022, Tommy Hilfiger expanded its retail presence by opening a new store in Bonn, Germany, located in a historical building. This store is designed to elevate the in-store experience for customers, featuring exclusive collections of men's underwear and accessories. The space blends modern retail elements with the building’s historical charm, creating a unique shopping experience that aligns with the brand’s premium appeal
• In August 2022, Calvin Klein launched its 'Autumn 2022' campaign, introducing its latest collections of underwear and jeans. The designs emphasize modern style and everyday comfort, featuring wireless support and incorporating recycled materials. This collection reflects the brand’s commitment to sustainability while offering high-quality products with a contemporary, versatile appeal that aligns with Calvin Klein's iconic minimalist aesthetic
• In April 2022, Hanes Brand Inc. unveiled its innovative 'X-Temp Total Support Pouch' men's underwear. This new line features cooling fabrics, breathable mesh panels, and quick-drying, moisture-wicking technology for enhanced comfort. Designed to offer superior support and freshness, the X-Temp line exemplifies Hanes' focus on creating performance-driven underwear that meets the demands of active, everyday wear while promoting maximum comfort

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