“Growing Demand for Plant-Based Proteins”
One specific trend driving growth in the meat substitutes market is the increasing demand for plant-based proteins. Consumers are becoming more health-conscious and environmentally aware, leading to a shift towards alternatives to traditional meat products. For instance, in January 2024, Continental Coffee Limited launched new vegan products under its meat substitutes brand, Continental Greenbird. These offerings include chicken-such as nuggets, chicken-such as seekh kebab, chicken-such as sausage, and mutton-such as keema, showcasing a commitment to delicious plant-based alternatives. By providing these options, Continental Greenbird aims to meet the rising consumer demand for meat substitutes, offering flavorful choices for those pursuing plant-based diets.
