The licensed sports merchandise market is experiencing steady growth, driven by increasing consumer demand for branded sports apparel, footwear, accessories, and memorabilia. With the growing popularity of sports events and teams, fans are more inclined to purchase merchandise that showcases their support. Companies are capitalizing on this trend by entering into licensing agreements with sports leagues and teams, allowing them to produce and sell official products. Recent developments include collaborations between major sports brands and high-profile teams, as well as innovative product launches. The market is further boosted by the expansion of e-commerce platforms, enhancing the accessibility of licensed sports merchandise worldwide.
Frequently Asked Questions
The market is segmented based on Segmentation, By Product (Apparel, Footwear, Accessories and Toys, Video Games, Gifts and Novelties, Souvenirs and Others), Distribution Channel (Offline Retail Stores and Online Retail Stores), Application (Individual and Commercial), End User (Men, Women and Kids) – Industry Trends and Forecast to 2031
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The Global Licensed Sports Merchandise Market size was valued at USD 35.21 USD Billion in 2023.
The Global Licensed Sports Merchandise Market is projected to grow at a CAGR of 5.17% during the forecast period of 2024 to 2031.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
