- In September 2022, Nike, Inc. entered into a six-year partnership with the South Africa Rugby Union (SARU). This agreement encompasses the upcoming 2023 and 2027 Men's Rugby World Cups, marking a significant collaboration in the sport. Nike's inaugural collection of Springboks jerseys is scheduled to be unveiled in July 2023
- In June 2022, Puma SE introduced its first dedicated app in India, recognizing the growing demand for branded footwear and fitness apparel in the country. By launching the app in India ahead of any other market, Puma aimed to seize this opportunity and enhance customer engagement. This strategic move reflects the brand's commitment to catering to the evolving needs of Indian consumers
- In September 2022, Nike Inc. launched its Men's National Team Collections, aimed at enhancing its offerings for football enthusiasts. This initiative allows the company to reach a broader audience of football fans globally through innovative product designs and an expanded portfolio. By diversifying its range, Nike is better positioned to cater to the growing demand for national team merchandise
Frequently Asked Questions
The market is segmented based on Segmentation, By Product (Apparel, Footwear, Accessories and Toys, Video Games, Gifts and Novelties, Souvenirs and Others), Distribution Channel (Offline Retail Stores and Online Retail Stores), Application (Individual and Commercial), End User (Men, Women and Kids) – Industry Trends and Forecast to 2031
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The Global Licensed Sports Merchandise Market size was valued at USD 35.21 USD Billion in 2023.
The Global Licensed Sports Merchandise Market is projected to grow at a CAGR of 5.17% during the forecast period of 2024 to 2031.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
