“Rising Demand in Sports Nutrition”
The hydrolyzed proteins market is experiencing significant growth due to the increasing demand for sports nutrition products. Athletes and fitness enthusiasts are seeking high-quality protein sources that promote muscle recovery and improve performance. Hydrolyzed proteins, known for their rapid absorption and amino acid availability, are ideal for this purpose. For instance, In May 2022, Kerry Group announced the opening of a state-of-the-art manufacturing plant in KwaZulu-Natal, South Africa, with an investment of EUR 38 million. Spanning 10,000 square meters, this facility is dedicated to producing nutrition products tailored for consumption across the African continent. This strategic investment aims to meet the growing demand for nutritional solutions, enhancing Kerry Group's footprint in the African market.