“Integration of Artificial Intelligence”
The integration of artificial intelligence (AI) is significantly driving growth in the digital experience platform (DXP) market. AI enhances user personalization, allowing businesses to tailor content and experiences based on user behavior and preferences. For instance, in August 2024, Iron Mountain introduced the Iron Mountain InSight Digital Experience Platform (DXP), a solution aimed at preparing customer data for AI use. This platform focuses on automating tasks to make data AI-ready with ease. It provides an intuitive, scalable way for businesses to harness automation across various workflows, enabling quicker, more accurate data management and business intelligence through advanced digital tools.