- In June 2024, Adobe unveiled the Adobe Experience Platform (AEP) AI Assistant, a cutting-edge tool for improving workflow efficiency. Leveraging generative AI, it empowers experienced professionals to streamline content creation and insights generation. This AI-powered assistant also extends the accessibility of enterprise applications, making them more usable for a wider audience, thus enhancing the overall digital experience and business productivity
- In May 2024, Acquia expanded its global digital experience platform by launching Acquia Digital Experience Optimization (DXO). This new offering enhances the efficiency of marketing, sales, and revenue generation for companies, helping them optimize their digital strategies. DXO is designed to refine customer interactions and business outcomes by integrating intelligent marketing tools and analytics, making it easier for companies to maximize their digital reach and profitability
- In April 2024, Progress announced key upgrades to its infrastructure software, unveiling the latest version of Progress Sitefinity (15.1). The release integrates AI-powered features, including conversion propensity scoring and content classification, enabling users to improve customer data modeling and streamline content management. These features are designed to boost return on investment (ROI) and enhance productivity, providing organizations with deeper insights into customer behaviors
- In February 2021, Sitecore partnered with Microsoft to enhance its digital experience platform in the UAE. This collaboration focuses on delivering scalable and reliable personalized digital experiences, combining Microsoft’s cloud capabilities with Sitecore’s experience management. The partnership enables businesses in the region to create tailored, data-driven experiences, improving customer engagement and streamlining the management of digital content across multiple channels
- In October 2020, SAP SE introduced a customer data platform at the SAP customer experience live conference. This platform enables businesses to create 360-degree consumer profiles by integrating data from various sources, including internal databases, web, and social media channels. The solution focuses on anonymizing consumer data to protect privacy while empowering companies to leverage insights from diverse datasets for enhanced personalization and customer experience
