“Rise of Health-Conscious Cookies”
The cookies market is experiencing a significant trend towards healthier options, driven by consumer demand for better nutrition. Brands are increasingly offering products that are low in sugar, high in fiber, and made with natural ingredients. For instance, in August 2022, Mondelez International made a notable move by launching eight new products that are free from high in fat, sugar, and salt (HFSS) in August 2022. These offerings, spanning biscuits, desserts, and chocolate drinks, feature well-known brands such as BelVita, Cadbury Drinking Chocolate, Maynards Bassetts, and the Natural Confectionery Company. This launch aligns with the growing consumer demand for healthier snacking options while maintaining indulgent flavors.