Global Cookies Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Cookies Market Analysis

The cookies market has seen significant advancements in recent years, primarily driven by innovations in production technology and ingredient formulations. One notable method is the use of automated baking processes, enhancing consistency and efficiency while reducing labor costs. Companies are adopting advanced baking ovens equipped with precision temperature control, ensuring uniform baking and improved texture.

In addition, there is a growing trend toward using natural and organic ingredients, catering to the rising consumer demand for healthier options. Technologies such as enzyme usage in dough formulation improve the nutritional profile and extend shelf life, thereby enhancing market appeal.

Moreover, the integration of data analytics and artificial intelligence in production lines allows manufacturers to optimize recipes based on consumer preferences and market trends, leading to tailored products that meet specific dietary needs, such as gluten-free or low-sugar cookies.

The market is also benefiting from e-commerce growth, with more consumers purchasing cookies online, prompting brands to develop attractive packaging and engaging marketing strategies.

Cookies Market Size

The global cookies market size was valued at USD 25.34 billion in 2023 and is projected to reach USD 40.97 billion by 2031, with a CAGR of 6.19% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Cookies Market Trends

“Rise of Health-Conscious Cookies”

The cookies market is experiencing a significant trend towards healthier options, driven by consumer demand for better nutrition. Brands are increasingly offering products that are low in sugar, high in fiber, and made with natural ingredients. For instance, in August 2022, Mondelez International made a notable move by launching eight new products that are free from high in fat, sugar, and salt (HFSS) in August 2022. These offerings, spanning biscuits, desserts, and chocolate drinks, feature well-known brands such as BelVita, Cadbury Drinking Chocolate, Maynards Bassetts, and the Natural Confectionery Company. This launch aligns with the growing consumer demand for healthier snacking options while maintaining indulgent flavors.

Report Scope and Cookies Market Segmentation     

Cookies Market Definition

Cookies are small, baked treats made from a dough consisting of flour, sugar, butter, and various flavorings. They come in numerous varieties, such as chocolate chip, oatmeal raisin, and peanut butter. Cookies can be soft, chewy, or crunchy, depending on the ingredients and baking time. They are often enjoyed as a snack or dessert and can be paired with milk or coffee. In addition, cookies are popular for celebrations and special occasions, often decorated with icing or sprinkles. Homemade cookies provide a warm, comforting treat, while store-bought options offer convenience and a wide range of flavors.

Cookies Market Dynamics

Drivers

• Growing Demand for Convenient Snacks

The growing demand for convenient snacks significantly drives the cookies market as consumers increasingly seek quick and portable options. With busy lifestyles, ready-to-eat snacks such as cookies are favored for their ease of consumption. For instance, in January 2020, In January 2020, Nestlé launched its Edible Funfetti cookie dough brownie batter, offering consumers a nostalgic taste experience. This innovative product combines familiar flavors that appeal to both children and adults, making it a fun addition to any baking activity. The introduction of Edible Funfetti emphasizes Nestlé's strategy to tap into the growing demand for versatile and easy-to-use baking solutions that enhance family bonding moments.

• Rise of E-Commerce

The rise of e-commerce is significantly driving the cookies market by providing brands with an expansive distribution channel. Online platforms such as Amazon and specialty food websites enable cookie brands to reach a wider audience beyond traditional retail limits. For instance, brands such as Doughp and Milk Bar have leveraged online sales to cater to their growing fan bases, offering unique flavors and cookie kits that appeal to home bakers. The convenience of shopping from home, coupled with subscription services and direct-to-consumer models, allows consumers to easily access their favorite cookies, contributing to increased sales and market growth.

Opportunities

• Social Media Influence

Social media has revolutionized the cookies market by amplifying food trends and consumer engagement. Platforms such as Instagram and TikTok showcase visually stunning cookie designs and innovative flavors, driving significant interest and demand. For instance, in August 2022, General Mills introduced a new flavor of Pillsbury mini soft-baked cookies targeted specifically for convenience stores. These cookies are crafted with a unique blend of soft butter and shortening, enhancing their texture and flavor. Available in four homemade-inspired flavors—chocolate chip, confetti, sugar with drizzled icing, and peanut butter with chocolatey drizzle this launch reflects General Mills’ commitment to meeting consumer preferences for quick, delicious snacks.

• Increased Snack Consumption

The shift towards snacking over traditional meals presents a significant opportunity for the cookies market. Consumers increasingly seek quick and convenient options that fit their busy lifestyles, leading to a surge in cookie consumption as a preferred snack or dessert. For instance, in July 2022, Britannia Good Day, a well-known cookie brand in India, responded to increasing competition by launching the innovative Good Day Harmony biscuit in July 2022. These cookies are available in four delectable variants: Hazelnut, Cashew, Pista, and Almond. The introduction of these new flavors is aimed at attracting health-conscious consumers while preserving the brand's reputation for quality and taste in the competitive baked goods market.

Restraints/Challenges

• Rising Raw Material Costs

Rising raw material costs present a significant challenge for the cookies market. Fluctuations in the prices of essential ingredients, such as flour, sugar, and butter, can severely impact profit margins for cookie manufacturers. When ingredient costs increase, manufacturers may be forced to raise retail prices, which can deter price-sensitive consumers. This reduction in affordability can lead to decreased sales volumes and overall market demand. In addition, higher production costs may force companies to cut back on innovation or marketing efforts, further stifling growth. As a result, the cookies market may experience stagnation or decline if raw material prices continue to rise.    

• Shelf Life and Freshness Issues

Shelf life and freshness issues significantly hinder the cookies market. Traditional cookies typically have a short shelf life, making them susceptible to spoilage, which can lead to waste and financial losses for manufacturers. Ensuring product freshness requires careful consideration of packaging materials and distribution methods, adding complexity and costs to the production process. Moreover, the need for preservatives to extend shelf life can conflict with consumer demand for natural ingredients, further complicating product formulations. This ongoing challenge not only affects product viability but also limits market opportunities for cookie brands, as they struggle to balance freshness, quality, and consumer preferences.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Cookies Market Scope

The market is segmented on the basis of  ingredient, product type, packaging type and sales channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Ingredient

• Chocolate
• Chocolate Chip
• Oatmeal
• Butter
• Cream
• Ginger
• Coconut
• Honey
• Others

Product Type

• Drop Cookies
• Bar Cookies
• Moulded Cookies
• Fried Cookies
• No-Bake Cookies
• Refrigerated Cookies
• Ice Box Cookies
• Rolled Cookies
• Sandwich Cookies
• Others

Packaging Type

• Rigid
• Flexible
• Others

Sales Channel

• Modern Trade
• Direct Sales
• Specialist Retailers
• Traditional Grocery Stores
• Supermarkets
• Hypermarkets
• Convenience Stores
• Online Channel
• Others

Cookies Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, ingredient, product type, packaging type and sales channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Europe is expected to dominate the cookies market. The region will continue to witness a rise in the cookies market growth rate during the forecast period owing to the rise in production volume of cookies and export volume of confectionery items.

Asia-Pacific is expected to show significant growth in the cookies market, registering the highest CAGR during the forecast period. This growth is driven by increased personal disposable income and the expansion of the confectionery industry, boosting demand for premium and innovative cookie products.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Cookies Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Cookies Market Leaders Operating in the Market Are:

• Britannia Industries (India)
• Kellogg Co. (U.S.)
• Campbell Soup Company (U.S.)
• General Mills, Inc. (U.S.)
• Mondelez International (U.S.)
• Ferrero (Italy)
• Nestlé (Switzerland)
• PepsiCo (U.S.)
• M. Dias Branco (Brazil)
• Barilla G. e R. Fratelli S.p.A (Italy)
• Arcor (Argentina)
• Lotus Bakeries (Belgium)
• Adam Foods (Spain)
• THOMAS TUNNOCK LIMITED (U.K.)
• Burton's Biscuits Co. (U.K.)
• Parle Products Pvt. Limited (India)
• ITC Limited (India)
• Grupo Bimbo (Mexico)
• Bahlsen GmbH & Co. KG (Germany)

Latest Developments in Cookies Market

• In May 2024, Grupo Bimbo announced a strategic partnership with Oobli, a prominent brand known for its sweet proteins, to enhance its baked goods offerings. This collaboration aims to address the rising demand from health-conscious consumers seeking healthier bakery options. By incorporating sweet proteins into their products, Grupo Bimbo hopes to innovate its product line while catering to the growing market for nutritious and guilt-free indulgence
• In October 2023, Kellogg's undertook a significant transformation by splitting its business into two distinct entities: W K Kellogg Co and Kellanova. This strategic decision is designed to enable Kellanova to streamline its operations, focus on core competencies, and allocate resources more efficiently. The separation aims to enhance profitability and foster innovation, allowing both companies to pursue growth opportunities more effectively in their respective markets
• In August 2022, Mondelez International made a notable move by launching eight new products that are free from high in fat, sugar, and salt (HFSS) in August 2022. These offerings, spanning biscuits, desserts, and chocolate drinks, feature well-known brands such as BelVita, Cadbury Drinking Chocolate, Maynards Bassetts, and the Natural Confectionery Company. This launch aligns with the growing consumer demand for healthier snacking options while maintaining indulgent flavors
• In July 2022, Britannia Good Day, a well-known cookie brand in India, responded to increasing competition by launching the innovative Good Day Harmony biscuit in July 2022. These cookies are available in four delectable variants: Hazelnut, Cashew, Pista, and Almond. The introduction of these new flavors is aimed at attracting health-conscious consumers while preserving the brand's reputation for quality and taste in the competitive baked goods market
• In August 2022, General Mills introduced a new flavor of Pillsbury mini soft-baked cookies targeted specifically for convenience stores. These cookies are crafted with a unique blend of soft butter and shortening, enhancing their texture and flavor. Available in four homemade-inspired flavors—chocolate chip, confetti, sugar with drizzled icing, and peanut butter with chocolatey drizzle—this launch reflects General Mills’ commitment to meeting consumer preferences for quick, delicious snacks
• In January 2020, Nestlé launched its Edible Funfetti cookie dough brownie batter, offering consumers a nostalgic taste experience. This innovative product combines familiar flavors that appeal to both children and adults, making it a fun addition to any baking activity. The introduction of Edible Funfetti emphasizes Nestlé's strategy to tap into the growing demand for versatile and easy-to-use baking solutions that enhance family bonding moments

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