Relatório global de análise do tamanho, quota e tendências do mercado de pastilha elástica – Visão geral do setor e previsão para 2031

Análise do mercado de pastilha elástica

O mercado das pastilhas elásticas tem registado avanços inovadores, particularmente na tecnologia de ingredientes e formatos de produtos, impulsionando o crescimento. Os consumidores centrados na saúde estão a influenciar este sector, com as empresas a incorporarem ingredientes funcionais como a cafeína, vitaminas e CBD. Estes ingredientes não só aumentam o apelo, como também se alinham com as tendências de saúde, oferecendo benefícios energéticos, foco mental e relaxamento. Os avanços tecnológicos, como a microencapsulação, ajudam a preservar o sabor durante longos períodos, melhorando a experiência do utilizador e reduzindo a necessidade de aditivos artificiais.

A sustentabilidade também desempenha um papel significativo, com as bases de goma biodegradáveis ​​feitas a partir de fontes vegetais a substituir as opções sintéticas. As empresas estão a utilizar embalagens compostáveis, reduzindo o impacto ambiental e apelando aos consumidores ecologicamente conscientes. As plataformas digitais impulsionaram o crescimento do mercado ao permitir que os fabricantes chegassem diretamente aos consumidores, facilitando as ofertas de produtos personalizados e baseados em subscrições.

Esta abordagem inovadora vai ao encontro das diversas necessidades dos consumidores, impulsionando a expansão do mercado das pastilhas elásticas. Com o aumento da consciencialização sobre a saúde, a procura de benefícios funcionais e as preocupações com a sustentabilidade, espera-se que o mercado mantenha a sua trajetória ascendente, atraindo uma base de clientes mais ampla em todo o mundo.

Tamanho do mercado de pastilha elástica

O tamanho global do mercado de pastilha elástica foi avaliado em 5,22 mil milhões de dólares em 2023 e deverá atingir 7,95 mil milhões de dólares até 2031, com um CAGR de 5,40% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado como o valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, análise de preços, análise de quota de marca , inquérito ao consumidor, análise demográfica, análise da cadeia de abastecimento, análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e enquadramento regulamentar.

Tendências do mercado da pastilha elástica

“Aumento da pastilha elástica sem açúcar”

Uma tendência significativa no mercado das pastilhas elásticas é a crescente procura de produtos sem açúcar. Os consumidores preocupados com a saúde estão a optar por pastilhas elásticas sem açúcar, muitas vezes adoçadas com ingredientes como o xilitol, que traz benefícios para a saúde oral. Grandes players, incluindo a Mars Wrigley e a Perfetti Van Melle, estão a inovar com sabores e fórmulas nas suas ofertas sem açúcar para atrair este segmento em crescimento. A popularidade das pastilhas elásticas sem açúcar está alinhada com uma mudança mais ampla no sentido da redução da ingestão de açúcar, particularmente na Europa e na América do Norte, onde a consciência sobre a saúde é elevada. Esta mudança não só apoia o crescimento do mercado, como também incentiva a diversificação de produtos para satisfazer as crescentes preferências de saúde dos consumidores.

Âmbito do relatório e segmentação do mercado de pastilhas elásticas        

Definição de mercado de pastilha elástica

Chewing gum is a soft, cohesive substance designed to be chewed without swallowing. Originally made from natural chicle a latex sap from the sapodilla tree it now often consists of synthetic materials such as polyisobutylene. Chewing gum typically includes sweeteners, flavorings, and softeners that give it a lasting taste and pliable texture. Known for its stress-relieving properties, chewing gum can help with focus, reduce anxiety, and freshen breath. Available in a variety of flavors, from mint to fruit, it’s popular worldwide. Chewing gum’s texture and flavors have evolved, making it a modern, enjoyable habit for many people across all age groups.

Chewing Gum Market Dynamics

Drivers

• Rise in Functional Foods

The rise of functional foods is significantly impacting the chewing gum market, with consumers increasingly seeking convenient health benefits. Functional gum, infused with ingredients such as vitamins, caffeine, probiotics, or CBD, is growing in popularity as it provides added value beyond freshening breath. For instance, in January 2024, Mars Incorporated launched its new “Chew Your Good” platform to penetrate the holistic wellness sector. This initiative reflects the company's commitment to align its product offerings with growing consumer demand for health-focused solutions. The platform aims to deliver functional gum options that not only satisfy cravings but also contribute to overall well-being, thus positioning Mars at the forefront of wellness trends in the confectionery market.

• Demand for Oral Health Products

The rising awareness of oral hygiene has boosted demand for chewing gum products marketed for dental health benefits. Ingredients such as xylitol, proven to reduce plaque and prevent cavities, are commonly included in sugar-free gums. For instance, in October 2023, C+F Confectionery and Foods S.A. and Perfetti Van Melle Group B.V. announced the successful acquisition of Mondelēz International’s gum business. This acquisition enriches Perfetti Van Melle's portfolio, incorporating renowned brands such as Mentos, Chupa Chups, and Airheads. By adding these established names, Perfetti strengthens its market position, allowing for innovative marketing strategies and product diversification to meet diverse consumer preferences in the gum sector.

Opportunities

• Increased Marketing and Celebrity Endorsements

The chewing gum market is experiencing significant opportunities due to increased marketing efforts and celebrity endorsements. Brands such as Wrigley’s have collaborated with high-profile celebrities, to promote their products, leveraging their massive followings to reach younger audiences. Social media platforms, including Instagram, serve as effective channels for targeted campaigns, showcasing trendy flavors and functional benefits. For instance, brands such as Extra and Trident have successfully utilized influencer marketing to create buzz around their sugar-free lines, enhancing brand awareness. This strategic approach not only drives sales but also fosters brand loyalty among millennials and Gen Z consumers, fueling market growth.

• Impulse Buying and Retail Placement

Impulse buying significantly impacts the chewing gum market, as products are strategically placed near checkout counters in grocery stores, convenience stores, and gas stations. This prime positioning capitalizes on consumers last-minute purchase tendencies, encouraging them to grab a pack while waiting in line. For instance, brands such as Wrigley’s and Trident frequently employ this tactic, enhancing visibility and attracting attention. In addition, limited-time offers and eye-catching packaging further entice consumers, boosting sales. This retail strategy creates a valuable opportunity for brands to increase market share, particularly as the trend of snacking on-the-go continues to rise among busy consumers.

Restraints/Challenges

• Rising Health Concerns

Rising health concerns significantly hinder the chewing gum market as consumers become increasingly aware of the negative effects of sugar consumption. Issues such as obesity, diabetes, and dental problems are prompting a shift towards healthier alternatives, resulting in declining sales of traditional sugary gums. This change in consumer preference is compounded by the increasing demand for sugar-free or functional gums, which offer additional benefits. As a result, manufacturers of conventional gum are struggling to maintain market share in a landscape that increasingly favors products perceived as healthier. Consequently, the overall market growth is negatively impacted as brands grapple with these evolving consumer attitudes.    

• Changing Consumer Preferences

Changing consumer preferences significantly hinder the chewing gum market. There is a marked shift towards functional gums that provide added benefits such as teeth whitening, breath freshening, and even stress relief. Traditional gum products, which primarily focus on flavor and chewing experience, may struggle to meet these evolving demands, leading to a risk of losing market share. This shift necessitates investment in research and development to create innovative products, which can be costly and time-consuming. In addition, consumer loyalty is increasingly directed toward brands that align with their health and wellness priorities, further challenging traditional gum manufacturers to adapt or face declining sales.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Chewing Gum Market Scope

The market is segmented on the basis of sugar type, product type, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Sugar Type

• Sugared Chewing Gum
• Sugar-free Chewing Gum

 Product Type

• Pallet Type
• Stick/Tab Type
• Centre-Filled Type
• Cut and Wrap Type
• Ball Type

 Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Departmental Stores
• Online

Chewing Gum Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, sugar type, product type, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is estimated to dominate the chewing gum market, accounting for the largest share due to changing consumer preferences toward innovative flavors and healthier options. The demand for sugar-free and functional gum varieties further fuels market growth in this region.

Asia-Pacific is estimated to show significant growth in the chewing gum market, driven by increasing health consciousness among consumers. Rising concerns over sugar intake are prompting a shift from sugared gums to sugar-free alternatives, enhancing the region's market share and overall demand.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Chewing Gum Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Chewing Gum Market Leaders Operating in the Market Are:

• Cemoi Chocolatier (France)
• Republica del Cacao (Ecuador)
• Nestlé S.A. (Switzerland)
• Mars Incorporated (U.S.)
• Fuji Oil Holdings Inc. (Japan)
• Guittard Chocolate Co. (U.S.)
• Ghirardelli Chocolate Co. (U.S.)
• Varihona Inc. (France)
• Barry Callebaut AG (Switzerland)
• Alpezzi Chocolate SA De CV (Mexico)
• Kerry Group Plc (Ireland)

Latest Developments in Chewing Gum Market

• In January 2024, Mars Incorporated launched its new “Chew Your Good” platform to penetrate the holistic wellness sector. This initiative reflects the company's commitment to align its product offerings with growing consumer demand for health-focused solutions. The platform aims to deliver functional gum options that not only satisfy cravings but also contribute to overall well-being, thus positioning Mars at the forefront of wellness trends in the confectionery market
• In October 2023, Mondelēz International completed the sale of its developed-market gum business in the U.S., Canada, and Europe to Perfetti Van Melle Group. This strategic move allows Mondelēz to focus on other growth areas while Perfetti Van Melle expands its footprint in the gum market. This acquisition is pivotal for Perfetti, enhancing its competitive edge and supporting its goal to lead globally in the confectionery industry
• In October 2023, C+F Confectionery and Foods S.A. and Perfetti Van Melle Group B.V. announced the successful acquisition of Mondelēz International’s gum business. This acquisition enriches Perfetti Van Melle's portfolio, incorporating renowned brands such as Mentos, Chupa Chups, and Airheads. By adding these established names, Perfetti strengthens its market position, allowing for innovative marketing strategies and product diversification to meet diverse consumer preferences in the gum sector
• In March 2021, Mars Wrigley expanded its product lineup by introducing Orbit and Doublemint gums in the Rupee 1 category. This expansion is part of the company’s regionalization strategy, which targets smaller markets to maximize brand presence. The initiative aims to increase accessibility for consumers, encouraging trial and purchase. Mars also engaged consumers through interactive campaigns such as the #ChewTunes contest, combining music and augmented reality to enhance brand engagement
• Em 2020, a Rum Gum, com sede no Oregon, lançou a sua inovadora pastilha elástica para aumentar a imunidade, chamada Run Gum Immunity, com uma mistura única de ingredientes funcionais. Esta goma incorpora LifeinU BSCU1, uma estirpe probiótica licenciada, juntamente com sabugueiro e vitaminas essenciais como B6, B1, B2 e B12. O seu novo sabor de frutos vermelhos e cereja não só agrada ao paladar, como também está alinhado com os interesses do consumidor em produtos orientados para a saúde, enfatizando o compromisso da Rum Gum com o bem-estar através da confeitaria.

SKU-54990