글로벌 세탁 세제 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

세탁 세제 시장 분석

세탁 세제 시장은 제형 기술과 친환경 이니셔티브의 발전으로 인해 상당한 성장을 목격하고 있습니다. 주목할 만한 방법 중 하나는 낮은 온도에서 세척 효율성을 향상시키는 효소 기반 세제의 개발입니다. 이러한 효소는 끈적한 얼룩을 분해하여 소비자가 찬물을 사용할 수 있게 하여 에너지를 절약하고 공공 서비스 비용을 절감합니다.

또한, 액체 세제는 현대 세탁기에서 편리하고 효과적이기 때문에 전통적인 분말 세제보다 인기를 얻고 있습니다. 단일 복용량 포드와 같은 포장 혁신은 소비자에게 사용 편의성과 정확한 복용량을 제공하여 낭비를 최소화함으로써 성장을 더욱 촉진했습니다.

지속 가능성은 시장 확장을 주도하는 또 다른 중요한 요소입니다. 브랜드는 점점 더 생분해성 및 식물성 세제를 공식화하여 환경 친화적인 제품에 대한 소비자 수요가 증가하고 있습니다. 예를 들어, Tide의 Eco-Box와 Seventh Generation의 식물성 공식은 이러한 추세를 강조합니다.

전자상거래의 증가도 시장 성장에 기여하여 소비자에게 다양한 범위의 세탁 세제 옵션에 대한 접근성을 더 확대했습니다. 이러한 접근성 증가와 프리미엄 및 전문 제품으로의 전환은 세탁 세제 시장이 향후 몇 년 동안 계속 확장될 수 있는 위치를 차지합니다.

세탁 세제 시장 규모

글로벌 세탁 세제 시장 규모는 2023년에 631억 2천만 달러로 평가되었으며, 2031년까지 939억 7천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 5.10%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

세탁 세제 시장 동향

“친환경 세탁세제의 성장”

A significant trend driving the growth of the laundry detergent market is the increasing demand for eco-friendly and sustainable products. Consumers are becoming more environmentally conscious, prompting brands to develop detergents made from natural ingredients and biodegradable packaging. For instance, in July 2022, Unilever launched its latest innovation in sustainable laundry solutions by introducing advanced laundry capsules. These capsules are formulated to deliver effective cleaning performance while significantly reducing environmental impact. Designed to excel in cold washes, the new product saves energy and comes in fully recyclable packaging. By utilizing cardboard containers instead of plastic, Unilever aims to prevent over 6,000 tonnes of plastic waste from entering landfills each year.

Report Scope and Laundry Detergent Market Segmentation 

Laundry Detergent Market Definition

Laundry detergent is a cleaning agent specifically formulated for washing clothes and textiles. It comes in various forms, including powder, liquid, and pods, each designed to remove dirt, stains, and odors from fabrics. The primary components of laundry detergent are surfactants, which help to lift and suspend dirt particles, enzymes that break down protein-based stains, and various additives that enhance cleaning performance, protect colors, and soften fabrics. Detergents are tailored for different washing machines, water temperatures, and fabric types. Eco-friendly options are also available, emphasizing biodegradable ingredients and reduced environmental impact.

Laundry Detergent Market Dynamics

Drivers

• Variety of Product Options

The laundry detergent market is significantly driven by the variety of product options available to consumers. Products such as liquid detergents, powder detergents, and single-dose pods offer different cleaning experiences, catering to diverse consumer preferences. For instance, In May 2021, Unilever’s laundry brand Comfort introduced a revamped pack design and formulation featuring Pro-Fibre Technology. This innovative formula is engineered to protect garments from common issues such as color fading, bobbling, and shape loss, extending the life of clothing. The new packaging and formulation reflect Unilever’s commitment to enhancing consumer experiences while ensuring that clothes maintain their appearance and quality, even after multiple washes.

• Rise of  E-commerce

The rise of e-commerce has significantly transformed the laundry detergent market by providing consumers with unprecedented access to a diverse range of brands and products. Platforms such as Amazon and Walmart have made it easier for shoppers to compare prices, read reviews, and find specialized detergents, such as eco-friendly or hypoallergenic options. For instance, In May 2020, in response to the COVID-19 pandemic, Henkel, a global consumer goods company, launched a series of hygiene-related products aimed at combating the virus. The initiative includes disinfectants and sanitizers to meet the rising demand for health and safety solutions. This strategic move highlights Henkel’s commitment to public health and safety during a critical time, reinforcing its role as a responsible leader in the consumer goods sector.

Opportunities

• Rise in Marketing and Branding

The rise in marketing and branding within the laundry detergent market presents significant opportunities for manufacturers. Effective campaigns can highlight unique selling propositions, such as stain removal efficiency or eco-friendly ingredients, attracting consumers' attention. For instance, In May 2022, Procter & Gamble (P&G) made a significant investment of USD 2.51 billion to expand its liquid detergent production capabilities in Hyderabad, India. This strategic move aims to bolster P&G’s presence in the growing Indian detergent market. By establishing a state-of-the-art manufacturing facility, the company intends to meet increasing consumer demand for high-quality liquid detergents, further solidifying its position in the competitive landscape.

• Advancements in Technology

Technological advancements in laundry detergent formulations create significant market opportunities by appealing to consumers’ demands for both efficiency and sustainability. Innovations such as enzyme-based detergents enhance cleaning performance, effectively removing tough stains at lower temperatures and minimizing energy use. For instance, In May 2022, Breeze, a prominent brand under Unilever PLC, launched a new product, Breeze Detergent, featuring a thinner formula designed for convenience and effectiveness. The product comes in a 500ml bottle, which can be mixed with 2.5 liters of water, allowing consumers to achieve over 60 washes. This innovative packaging and formulation reflect Breeze’s commitment to providing cost-effective and practical laundry solutions to consumers.

Restraints/Challenges

• Rising Raw Material Costs

Rising raw material costs are a significant challenge for the laundry detergent market. Key ingredients such as surfactants and enzymes have experienced fluctuations due to market volatility, impacting production expenses. These increasing costs can squeeze profit margins for manufacturers, forcing them to raise product prices. As a result, higher retail prices may deter price-sensitive consumers, leading to decreased demand for laundry detergents. Furthermore, the instability in raw material prices complicates budgeting and forecasting for manufacturers, making it difficult to maintain stable production levels. Consequently, the overall market growth is hindered as companies struggle to balance cost management with consumer affordability.

• Changing Consumer Preferences

Changing consumer preferences pose significant challenges for the laundry detergent market. The increasing demand for convenience products, such as single-use pods, is reshaping purchasing behavior, leading to a decline in traditional powder and liquid detergent sales. Consumers are opting for products that offer ease of use, reducing their willingness to purchase conventional formats that require measuring and pouring. This shift creates pressure on brands to adapt quickly, as failure to innovate and respond to these preferences can result in lost market share. In addition, the proliferation of eco-friendly and specialized products further complicates the landscape, leaving traditional offerings vulnerable to decline amid evolving consumer expectations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Laundry Detergent Market Scope

The market is segmented on the basis of type, application, end-user and material. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Powder Detergents
• Liquid Detergents
• Fabric Softeners
• Detergent Tablets
• Others

Component

• Builders
• Bleach
• Enzymes
• Others

 Application

• Household
• Industrial or Institutional
  • Laundry and Dry Cleaning Service
  • Hotel and Other Lodging
  • Healthcare
  • Textile Industry
  • Others

 Distribution Channel

• Online Distribution Channel
• Offline Distribution Channel
  • Departmental Stores
  •  Convenient Stores
  • Hyper Market and Super Market
  • Retail Stores
  • Other

Laundry Detergent Market Regional Analysis

The market is analyzed and market size insights and trends are provided by type, application, end-user and material as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the laundry detergent market due to the increasing focus on health and wellness among consumers. This shift towards healthier lifestyles has led to a growing demand for eco-friendly and non-toxic cleaning products. In addition, the rise of e-commerce platforms facilitates easier access to a variety of laundry detergent options, further driving market growth in the region.

Asia-Pacific is expected to witness high growth in the laundry detergent market due to the increasing concern for hygiene among consumers. Rising awareness about cleanliness, driven by the ongoing global health crises, is prompting households to prioritize effective cleaning solutions. Furthermore, the region's growing urban population and disposable income are expected to boost demand for premium and eco-friendly laundry detergent products.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Laundry Detergent Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Laundry Detergent Market Leaders Operating in the Market Are:

• Unilever (Netherlands)
• Henkel AG & Co. KGaA (Germany)
• Church & Dwight Co., Inc. (U.S.)
• Procter & Gamble (U.S.)
• Lion Corporation (Japan)
• Kao Corporation (Japan)
• method products, pbc. (U.S.)
• Carroll Company (U.S.)
• Colgate-Palmolive Company (U.S.)
• Johnson & Johnson Private Limited (U.S.)
• Reckitt Benckiser Group plc (U.K.)
• Amway India Enterprises Pvt. Ltd. (India)
• ALPHA CHEMICAL (U.S.)
• General Organics, Inc. (U.S.)
• Clean Bubbles (U.S.)
• NIRMA (India)
• BASF SE (Germany)
• DuPont (U.S.)
• Akzo Nobel N.V. (Netherlands)

Latest Developments in Laundry Detergent Market

• 2024년 6월, Whirlpool India는 Hindustan Unilever와 전략적 파트너십을 맺고 인도의 세탁 경험을 혁신하겠다고 발표했습니다. 이 협업은 Whirlpool의 최첨단 세탁기를 Hindustan Unilever의 광범위한 세제와 통합하여 전반적인 세탁 성능을 향상시키는 것을 목표로 합니다. 이 파트너십은 혁신과 고객 만족을 강조하며, 고급 기술과 고품질 세척 제품을 결합하여 뛰어난 결과를 냄으로써 소비자가 세탁을 관리하는 방식을 혁신한다는 비전을 가지고 있습니다.
• 2022년 5월, Procter & Gamble(P&G)은 인도 하이데라바드에서 액체 세제 생산 능력을 확장하기 위해 25억 1천만 달러의 상당한 투자를 했습니다. 이 전략적 움직임은 성장하는 인도 세제 시장에서 P&G의 입지를 강화하는 것을 목표로 합니다. 최첨단 제조 시설을 구축함으로써 이 회사는 고품질 액체 세제에 대한 증가하는 소비자 수요를 충족하고 경쟁 환경에서의 입지를 더욱 공고히 하고자 합니다.
• 2022년 5월, 유니레버 PLC의 유명 브랜드인 Breeze는 편의성과 효과를 위해 설계된 더 얇은 포뮬라를 특징으로 하는 신제품 Breeze Detergent를 출시했습니다. 이 제품은 500ml 병에 들어 있으며, 2.5L의 물과 섞어서 소비자가 60회 이상 세탁할 수 있습니다. 이 혁신적인 포장과 포뮬라는 소비자에게 비용 효율적이고 실용적인 세탁 솔루션을 제공하려는 Breeze의 노력을 반영합니다.
• 2022년 1월, Henkel은 2023년 초까지 세탁, 홈 케어, 뷰티 케어 부문을 Henkel Consumer Brands라는 단일 법인으로 통합한다는 전략적 결정을 발표했습니다. 이 합병은 운영 효율성을 높이고 소비자를 위한 통합 플랫폼을 만드는 것을 목표로 합니다. Henkel은 통합된 리소스를 활용하여 고객 서비스를 개선하고 인프라를 간소화하여 궁극적으로 소비자에게 보다 통합된 쇼핑 경험을 제공하고자 합니다.
• 2021년 6월, Procter & Gamble의 선도적인 세탁 세제 브랜드인 Tide는 우주 응용 프로그램을 위한 세척 제품을 특별히 설계하는 독특한 이니셔티브를 발표했습니다. 이 회사는 NASA와 우주법 협정을 체결하여 우주인을 위한 혁신적인 세척 솔루션 개발을 모색했습니다. 이 협업은 우주 환경에서 위생 문제를 해결하는 획기적인 접근 방식을 나타내며, 지구를 넘어 혁신에 대한 Tide의 헌신을 보여줍니다.
• 2020년 5월, 글로벌 소비재 회사인 헨켈은 COVID-19 팬데믹에 대응하여 바이러스와 싸우기 위한 일련의 위생 관련 제품을 출시했습니다. 이 이니셔티브에는 건강과 안전 솔루션에 대한 수요 증가에 부응하기 위한 소독제와 살균제가 포함됩니다. 이 전략적 움직임은 중요한 시기에 헨켈이 공중 보건과 안전에 대한 헌신을 강조하며, 소비재 부문에서 책임감 있는 리더로서의 역할을 강화합니다.

SKU-53380