Informe de análisis del tamaño, la participación y las tendencias del mercado mundial de detergentes líquidos: descripción general de la industria y pronóstico hasta 2031

Análisis del mercado de detergentes líquidos

El mercado de detergentes líquidos está experimentando un crecimiento significativo debido a los últimos avances tecnológicos y métodos en formulación de productos y sostenibilidad. Una de las innovaciones clave es el desarrollo de detergentes líquidos concentrados, que ofrecen un mayor poder de limpieza con menos producto, lo que reduce los residuos de envases y los costos de transporte. Estas fórmulas concentradas utilizan surfactantes y enzimas avanzados, lo que proporciona una mejor eliminación de manchas y un mejor rendimiento en lavados con agua fría, lo que atrae a los consumidores conscientes del medio ambiente.

La introducción de dispensadores de detergente líquido inteligentes, integrados en las lavadoras , también impulsa el crecimiento del mercado. Estos dispositivos optimizan la cantidad de detergente utilizado, mejorando la eficiencia y reduciendo los residuos. Además, las fórmulas ecológicas, como los detergentes biodegradables y de origen vegetal, están ganando terreno debido a la creciente demanda de productos sostenibles por parte de los consumidores.

El crecimiento se ve impulsado aún más por el auge del comercio electrónico, donde los detergentes líquidos se comercializan en envases prácticos y fáciles de enviar. A medida que se intensifica el enfoque en la sostenibilidad, los fabricantes están explorando innovaciones en sistemas de envases rellenables, alineándose con los objetivos ambientales y aumentando el atractivo general de los detergentes líquidos. El mercado está destinado a expandirse a medida que estas tecnologías se generalicen.

Tamaño del mercado de detergentes líquidos

El tamaño del mercado global de detergentes líquidos se valoró en USD 33,10 mil millones en 2023 y se proyecta que alcance los USD 50,68 mil millones para 2031, con una CAGR del 5,47% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, análisis de precios, análisis de participación de marca, encuesta de consumidores, análisis demográfico, análisis de la cadena de suministro, análisis de la cadena de valor, descripción general de materias primas / consumibles, criterios de selección de proveedores, análisis PESTLE, análisis de Porter y marco regulatorio.

Tendencias del mercado de detergentes líquidos

“El crecimiento de los detergentes líquidos ecológicos”

Una tendencia específica que impulsa el crecimiento en el mercado de detergentes líquidos es la creciente demanda de productos ecológicos y sostenibles. Los consumidores son cada vez más conscientes del impacto ambiental de los detergentes convencionales, lo que lleva a un cambio hacia fórmulas biodegradables, de origen vegetal y no tóxicas. Por ejemplo, en octubre de 2023, ByNext, una empresa impulsada por la tecnología especializada en detergentes líquidos ecológicos para ropa y servicios de limpieza, dio un paso importante al adquirir Love2Laundry, la tercera startup de lavandería con tecnología más grande del Reino Unido. Esta adquisición marca la primera incursión de ByNext en los mercados internacionales, lo que demuestra su compromiso de ampliar su oferta de servicios. La integración tiene como objetivo aprovechar la plataforma establecida de Love2Laundry, mejorando las capacidades de ByNext para ofrecer soluciones de limpieza innovadoras y sostenibles.

Alcance del informe y segmentación del mercado de detergentes líquidos    

Liquid Detergent Market Definition

Liquid detergent is a cleaning agent in liquid form, designed for washing clothes, dishes, or other surfaces. It consists of a mixture of surfactants, which help break down and remove dirt, grease, and stains. Different from powder detergents, liquid detergents dissolve easily in water, making them effective in cold water and less possible to leave residues. They are also more versatile, with various formulations catering to different needs, such as for sensitive skin, fabric care, or eco-friendly purposes. Liquid detergents are widely used in households and industries due to their convenience and effectiveness in cleaning.

Liquid Detergent Market Dynamics

Drivers

• Rising Laundry Service Demand

The increasing demand for laundry services, particularly in urban areas, is a significant driver for the liquid detergent market. With the expansion of commercial laundries, dry cleaning services, and on-demand laundry apps, more liquid detergents are required to meet the volume of laundry handled daily. In addition, industries such as hospitality, healthcare, and food services, which require frequent washing of linens and uniforms, further contribute to the demand. For instance, in May 2022, Breeze, a brand under Unilever PLC, introduced its new product, Breeze Detergent, featuring a unique diluted formula designed for efficiency. Packaged in a convenient 500 ml bottle, the detergent can be mixed with 2.5 liters of water, allowing consumers to achieve over 60 washes per bottle. This innovation underscores Breeze's commitment to providing effective laundry solutions while promoting sustainability through reduced packaging waste.

• Expansion of E-commerce

The rapid expansion of e-commerce is significantly driving the liquid detergent market by making a wide variety of products more accessible to consumers. Online platforms such as Amazon, Walmart, and other retailers offer an extensive range of liquid detergents, including premium and eco-friendly options, that might not be available in local stores. The convenience of home delivery, subscription services, and personalized recommendations has led to an increase in online purchases. For instance, in May 2022, Procter & Gamble (P&G) made a substantial investment of USD 2.51 billion to expand its liquid detergent operations in Hyderabad, India. This new manufacturing unit is poised to enhance P&G's production capacity and meet the growing demand for liquid detergent in the region. This strategic move not only reinforces P&G's market presence in India but also reflects the company's commitment to driving innovation and sustainability in its product offerings.

Opportunities

• Growth in Product Innovation

The liquid detergent market is witnessing significant opportunities due to product innovation, with manufacturers focusing on advanced formulations. Eco-friendly detergents, such as Seventh Generation and Method, have gained popularity among environmentally conscious consumers. In addition, enzyme-based detergents, such as Persil ProClean, enhance stain removal efficacy, appealing to households seeking superior cleaning performance. Fragrance-enhanced options, such as Tide’s scent boosters, cater to consumers who prioritize pleasant scents in their laundry experience. These innovations not only address consumer demands for effectiveness and sustainability but also create a competitive edge for brands, driving market growth and expanding their customer base.

• Growing Consumer Awareness

The increasing awareness of hygiene and cleanliness is a major driver for the liquid detergent market. This shift, especially after the COVID-19 pandemic, has led consumers to prioritize cleanliness in daily routines. Liquid detergents, known for their efficacy in removing dirt and stains, have seen higher demand due to their ability to offer superior cleaning performance. For instance, Procter & Gamble’s Tide and Ariel brands reported significant growth in sales during the pandemic, as consumers sought reliable solutions for sanitizing clothes and household items. This heightened hygiene consciousness is expected to continue driving the market as people maintain strict cleanliness habits.

Restraints/Challenges

• Supply Chain Disruptions

Supply chain disruptions significantly hinder the liquid detergent market by creating instability in the availability and pricing of raw materials. Global events, such as pandemics and geopolitical tensions, can lead to delays in sourcing essential ingredients, resulting in production inefficiencies. Fluctuations in raw material costs further complicate the situation, as manufacturers may struggle to maintain profit margins while facing rising expenses. In addition, transportation challenges can exacerbate these issues, causing inconsistent supply and delayed product availability in the market. As companies navigate these disruptions, their operational efficiency and ability to meet consumer demand are compromised, ultimately affecting their competitiveness in the liquid detergent sector.

• Rising Market Competition

Rising market competition significantly hinders the liquid detergent market. Numerous established brands dominate the landscape, while new entrants continually strive for market share, leading to intense rivalry. This competitive environment often results in price wars, where brands aggressively reduce prices to attract consumers. Such tactics can severely squeeze profit margins, making it increasingly difficult for smaller companies to maintain sustainable operations. In addition, the constant pressure to invest in marketing and innovation to keep pace with larger competitors can strain resources. As a result, many smaller players struggle to survive, impacting overall market dynamics and limiting growth potential for the industry as a whole.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Liquid Detergent Market Scope

The market is segmented on the basis of nature, application, sales channel, and end- user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Nature

• Organic
• Conventional

 Application

• Laundry
• Dishwashing
• Tableware
• Clothing
• Toilet
• Others

 Sales Channel

• Online Sales Channel
• Supermarket and Hypermarket
• Departmental and Convenience Stores
• Independent Grocery Stores

 End- User

• Residential
• Commercial

Liquid Detergent Market Regional Analysis

The market is analyzed and market size insights and trends are provided by nature, application, sales channel, and end- user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe is expected to dominate the liquid detergent market. The region will continue to witness a rise in the market growth rate during the forecast period owing to the increasing expenditure for research and development proficiencies and rising consumer demand in the region.

Asia-Pacific is expected to undergo substantial growth during the forecast period owing to the surging number of manufacturers, high demand from the emerging economies such as China, Japan and India and increasing personal disposable income.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Liquid Detergent Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Liquid Detergent Market Leaders Operating in the Market Are:

• Procter & Gamble (U.S.)
• Church & Dwight Co., Inc. (U.S.)
• Henkel AG & Co. KGaA (Germany)
• Unilever (U.K.)
• Amway India Enterprises Pvt. Ltd. (India)
• Reckitt Benckiser Group PLC (U.K.)
• Colgate-Palmolive Company (U.S.)
• The Clorox Company (U.S.)
• GODREJ GENTEEL (India)
• UMC Mills Private Limited (India)
• Blue Chem India (India)
• ACURO ORGANICS LIMITED (India)
• Ganpati Detergents (India)
• Sun Chemicals (U.S.)
• Neerava Hygiene Products Private Limited (India)
• Sri Sakthy Acids And Chemicals (India)
• NIRMA (India)
• BASF SE (Alemania)
• DuPont (Estados Unidos)
• Akzo Nobel NV (Países Bajos)

Últimos avances en el mercado de detergentes líquidos

• En junio de 2023, Laundryheap, un servicio líder de lavandería y tintorería a pedido, anunció la adquisición de su competidor francés Wast, que opera en todo París. Aunque los detalles financieros del acuerdo siguen sin revelarse, esta adquisición refleja la expansión constante de Laundryheap desde su creación en 2014. Este movimiento estratégico es parte de la estrategia más amplia de Laundryheap para mejorar su presencia global y atender a una base de clientes en crecimiento.
• En octubre de 2023, ByNext, una empresa tecnológica especializada en servicios de limpieza y lavandería ecológicos, dio un paso importante al adquirir Love2Laundry, la tercera startup de lavandería tecnológica más grande del Reino Unido. Esta adquisición marca la primera incursión de ByNext en los mercados internacionales y demuestra su compromiso de ampliar su oferta de servicios. La integración tiene como objetivo aprovechar la plataforma establecida de Love2Laundry y mejorar las capacidades de ByNext para ofrecer soluciones de limpieza innovadoras y sostenibles.
• En agosto de 2023, en respuesta al auge del desarrollo de China, varias empresas extranjeras establecieron centros de investigación y desarrollo, lo que indica un compromiso con la innovación en la región. Cabe destacar que, a fines de julio, THE LAUNDRESS, una marca premium de cuidado de telas de Unilever, anunció la apertura de su Centro de Investigación y Desarrollo de Asia en Tianjin. Esta instalación tiene como objetivo optimizar la eficacia y la seguridad de la fabricación local, mejorando la calidad del producto y la innovación adaptada a los mercados asiáticos.
• En mayo de 2022, Breeze, una marca de Unilever PLC, presentó su nuevo producto, Breeze Detergent, que cuenta con una fórmula diluida única diseñada para lograr eficiencia. Envasado en una práctica botella de 500 ml, el detergente se puede mezclar con 2,5 litros de agua, lo que permite a los consumidores lograr más de 60 lavados por botella. Esta innovación subraya el compromiso de Breeze de brindar soluciones de lavandería efectivas al tiempo que promueve la sustentabilidad mediante la reducción de los desechos de envases.
• En mayo de 2022, Procter & Gamble (P&G) realizó una importante inversión de 2510 millones de dólares para ampliar sus operaciones de detergente líquido en Hyderabad, India. Esta nueva unidad de fabricación está preparada para mejorar la capacidad de producción de P&G y satisfacer la creciente demanda de detergente líquido en la región. Esta medida estratégica no solo refuerza la presencia de P&G en el mercado de la India, sino que también refleja el compromiso de la empresa de impulsar la innovación y la sostenibilidad en su oferta de productos.

SKU-52393