Informe de análisis del tamaño, la participación y las tendencias del mercado mundial de chicles: descripción general de la industria y pronóstico hasta 2031

Análisis del mercado de chicles

El mercado de chicles ha experimentado avances innovadores, en particular en la tecnología de ingredientes y formatos de productos, que han impulsado el crecimiento. Los consumidores preocupados por la salud están influyendo en este sector, y las empresas están incorporando ingredientes funcionales como cafeína, vitaminas y CBD. Estos ingredientes no solo aumentan el atractivo, sino que también se alinean con las tendencias de salud al ofrecer beneficios de energía, concentración mental y relajación. Los avances tecnológicos, como la microencapsulación, ayudan a conservar el sabor durante períodos prolongados, lo que mejora la experiencia del usuario y reduce la necesidad de aditivos artificiales.

La sostenibilidad también desempeña un papel importante, ya que las bases de chicles biodegradables elaboradas a partir de fuentes vegetales sustituyen a las opciones sintéticas. Las empresas están utilizando envases compostables, lo que reduce el impacto medioambiental y atrae a los consumidores con conciencia ecológica. Las plataformas digitales han impulsado el crecimiento del mercado al permitir a los fabricantes llegar a los consumidores directamente, facilitando ofertas de productos personalizados y basados ​​en suscripciones.

Este enfoque innovador satisface las diversas necesidades de los consumidores, impulsando la expansión del mercado de la goma de mascar. Con una mayor conciencia de la salud, una demanda de beneficios funcionales y preocupaciones por la sostenibilidad, se espera que el mercado mantenga su trayectoria ascendente, atrayendo a una base de clientes más amplia a nivel mundial.

Tamaño del mercado de chicles

El tamaño del mercado mundial de chicles se valoró en 5.220 millones de dólares en 2023 y se prevé que alcance los 7.950 millones de dólares en 2031, con una CAGR del 5,40% durante el período de pronóstico de 2024 a 2031. Además de la información sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis profundo de expertos, análisis de precios, análisis de participación de marca, encuesta de consumidores, análisis demográfico, análisis de la cadena de suministro, análisis de la cadena de valor, descripción general de materias primas/consumibles, criterios de selección de proveedores, análisis PESTLE, análisis de Porter y marco regulatorio.

Tendencias del mercado de chicles

“Aumento de la venta de chicles sin azúcar”

Una tendencia importante en el mercado de chicles es la creciente demanda de productos sin azúcar. Los consumidores preocupados por la salud están optando por chicles sin azúcar, a menudo endulzados con ingredientes como el xilitol, que tiene beneficios para la salud dental. Los principales actores, incluidos Mars Wrigley y Perfetti Van Melle, están innovando con sabores y fórmulas en sus ofertas sin azúcar para atraer a este segmento en crecimiento. La popularidad de los chicles sin azúcar se alinea con un cambio más amplio hacia la reducción de la ingesta de azúcar, particularmente en Europa y América del Norte, donde la conciencia sobre la salud es alta. Este cambio no solo respalda el crecimiento del mercado, sino que también fomenta la diversificación de productos para satisfacer las cambiantes preferencias de los consumidores en materia de salud.

Alcance del informe y segmentación del mercado de chicles        

Definición del mercado de chicles

Chewing gum is a soft, cohesive substance designed to be chewed without swallowing. Originally made from natural chicle a latex sap from the sapodilla tree it now often consists of synthetic materials such as polyisobutylene. Chewing gum typically includes sweeteners, flavorings, and softeners that give it a lasting taste and pliable texture. Known for its stress-relieving properties, chewing gum can help with focus, reduce anxiety, and freshen breath. Available in a variety of flavors, from mint to fruit, it’s popular worldwide. Chewing gum’s texture and flavors have evolved, making it a modern, enjoyable habit for many people across all age groups.

Chewing Gum Market Dynamics

Drivers

• Rise in Functional Foods

The rise of functional foods is significantly impacting the chewing gum market, with consumers increasingly seeking convenient health benefits. Functional gum, infused with ingredients such as vitamins, caffeine, probiotics, or CBD, is growing in popularity as it provides added value beyond freshening breath. For instance, in January 2024, Mars Incorporated launched its new “Chew Your Good” platform to penetrate the holistic wellness sector. This initiative reflects the company's commitment to align its product offerings with growing consumer demand for health-focused solutions. The platform aims to deliver functional gum options that not only satisfy cravings but also contribute to overall well-being, thus positioning Mars at the forefront of wellness trends in the confectionery market.

• Demand for Oral Health Products

The rising awareness of oral hygiene has boosted demand for chewing gum products marketed for dental health benefits. Ingredients such as xylitol, proven to reduce plaque and prevent cavities, are commonly included in sugar-free gums. For instance, in October 2023, C+F Confectionery and Foods S.A. and Perfetti Van Melle Group B.V. announced the successful acquisition of Mondelēz International’s gum business. This acquisition enriches Perfetti Van Melle's portfolio, incorporating renowned brands such as Mentos, Chupa Chups, and Airheads. By adding these established names, Perfetti strengthens its market position, allowing for innovative marketing strategies and product diversification to meet diverse consumer preferences in the gum sector.

Opportunities

• Increased Marketing and Celebrity Endorsements

The chewing gum market is experiencing significant opportunities due to increased marketing efforts and celebrity endorsements. Brands such as Wrigley’s have collaborated with high-profile celebrities, to promote their products, leveraging their massive followings to reach younger audiences. Social media platforms, including Instagram, serve as effective channels for targeted campaigns, showcasing trendy flavors and functional benefits. For instance, brands such as Extra and Trident have successfully utilized influencer marketing to create buzz around their sugar-free lines, enhancing brand awareness. This strategic approach not only drives sales but also fosters brand loyalty among millennials and Gen Z consumers, fueling market growth.

• Impulse Buying and Retail Placement

Impulse buying significantly impacts the chewing gum market, as products are strategically placed near checkout counters in grocery stores, convenience stores, and gas stations. This prime positioning capitalizes on consumers last-minute purchase tendencies, encouraging them to grab a pack while waiting in line. For instance, brands such as Wrigley’s and Trident frequently employ this tactic, enhancing visibility and attracting attention. In addition, limited-time offers and eye-catching packaging further entice consumers, boosting sales. This retail strategy creates a valuable opportunity for brands to increase market share, particularly as the trend of snacking on-the-go continues to rise among busy consumers.

Restraints/Challenges

• Rising Health Concerns

Rising health concerns significantly hinder the chewing gum market as consumers become increasingly aware of the negative effects of sugar consumption. Issues such as obesity, diabetes, and dental problems are prompting a shift towards healthier alternatives, resulting in declining sales of traditional sugary gums. This change in consumer preference is compounded by the increasing demand for sugar-free or functional gums, which offer additional benefits. As a result, manufacturers of conventional gum are struggling to maintain market share in a landscape that increasingly favors products perceived as healthier. Consequently, the overall market growth is negatively impacted as brands grapple with these evolving consumer attitudes.    

• Changing Consumer Preferences

Changing consumer preferences significantly hinder the chewing gum market. There is a marked shift towards functional gums that provide added benefits such as teeth whitening, breath freshening, and even stress relief. Traditional gum products, which primarily focus on flavor and chewing experience, may struggle to meet these evolving demands, leading to a risk of losing market share. This shift necessitates investment in research and development to create innovative products, which can be costly and time-consuming. In addition, consumer loyalty is increasingly directed toward brands that align with their health and wellness priorities, further challenging traditional gum manufacturers to adapt or face declining sales.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

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Expected Impact of Economic Slowdown on the Pricing and Availability of Products

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Chewing Gum Market Scope

The market is segmented on the basis of sugar type, product type, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Sugar Type

• Sugared Chewing Gum
• Sugar-free Chewing Gum

 Product Type

• Pallet Type
• Stick/Tab Type
• Centre-Filled Type
• Cut and Wrap Type
• Ball Type

 Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Departmental Stores
• Online

Chewing Gum Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, sugar type, product type, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is estimated to dominate the chewing gum market, accounting for the largest share due to changing consumer preferences toward innovative flavors and healthier options. The demand for sugar-free and functional gum varieties further fuels market growth in this region.

Asia-Pacific is estimated to show significant growth in the chewing gum market, driven by increasing health consciousness among consumers. Rising concerns over sugar intake are prompting a shift from sugared gums to sugar-free alternatives, enhancing the region's market share and overall demand.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Chewing Gum Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Chewing Gum Market Leaders Operating in the Market Are:

• Cemoi Chocolatier (France)
• Republica del Cacao (Ecuador)
• Nestlé S.A. (Switzerland)
• Mars Incorporated (U.S.)
• Fuji Oil Holdings Inc. (Japan)
• Guittard Chocolate Co. (U.S.)
• Ghirardelli Chocolate Co. (U.S.)
• Varihona Inc. (France)
• Barry Callebaut AG (Switzerland)
• Alpezzi Chocolate SA De CV (Mexico)
• Kerry Group Plc (Ireland)

Latest Developments in Chewing Gum Market

• In January 2024, Mars Incorporated launched its new “Chew Your Good” platform to penetrate the holistic wellness sector. This initiative reflects the company's commitment to align its product offerings with growing consumer demand for health-focused solutions. The platform aims to deliver functional gum options that not only satisfy cravings but also contribute to overall well-being, thus positioning Mars at the forefront of wellness trends in the confectionery market
• In October 2023, Mondelēz International completed the sale of its developed-market gum business in the U.S., Canada, and Europe to Perfetti Van Melle Group. This strategic move allows Mondelēz to focus on other growth areas while Perfetti Van Melle expands its footprint in the gum market. This acquisition is pivotal for Perfetti, enhancing its competitive edge and supporting its goal to lead globally in the confectionery industry
• In October 2023, C+F Confectionery and Foods S.A. and Perfetti Van Melle Group B.V. announced the successful acquisition of Mondelēz International’s gum business. This acquisition enriches Perfetti Van Melle's portfolio, incorporating renowned brands such as Mentos, Chupa Chups, and Airheads. By adding these established names, Perfetti strengthens its market position, allowing for innovative marketing strategies and product diversification to meet diverse consumer preferences in the gum sector
• In March 2021, Mars Wrigley expanded its product lineup by introducing Orbit and Doublemint gums in the Rupee 1 category. This expansion is part of the company’s regionalization strategy, which targets smaller markets to maximize brand presence. The initiative aims to increase accessibility for consumers, encouraging trial and purchase. Mars also engaged consumers through interactive campaigns such as the #ChewTunes contest, combining music and augmented reality to enhance brand engagement
• En 2020, Rum Gum, con sede en Oregón, lanzó su innovadora goma de mascar para reforzar la inmunidad llamada Run Gum Immunity, que presenta una combinación única de ingredientes funcionales. Esta goma de mascar incorpora LifeinU BSCU1, una cepa probiótica autorizada, junto con baya del saúco y vitaminas esenciales como B6, B1, B2 y B12. Su novedoso sabor a bayas y cerezas no solo atrae al paladar, sino que también se alinea con los intereses de los consumidores en productos orientados a la salud, lo que enfatiza el compromiso de Rum Gum con el bienestar a través de la confitería.

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