Global Potato Chips Market
Market Size in USD Billion
CAGR :
% 
 Forecast Period |
2021 –2028 |
 Market Size (Base Year) |
USD 22.10 Billion |
 Market Size (Forecast Year) |
USD 31.18 Billion |
 CAGR |
% |
| Major Markets Players |
Global Potato Chips By Flavour (Plain/ Salted Potato Chips and Flavoured Potato Chips), Type (Baked Potato Chips and Fried Potato Chips), Distribution Channel (Supermarket and Hypermarket, Convenience Stores, Specialist Stores, Online Retail Stores and Other Distribution Channel), Country (U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
Market Analysis and Insights: Global Potato Chips Market
Data Bridge Market Research analyses that the global potato chips market will project a CAGR of 4.40% for the forecast period of 2021-2028. Increasing personal disposable income, emerging trend of westernisation of food consumption patterns in addition to growing economy and rise in the demand for snacks globally and others are the major factors attributable to the growth of potato chips market. Therefore, the potato chips market value, which was USD 22.10 billion in 2020, will increase up to USD 31.18 billion by 2028.
From the name itself, it is clear that potato chips are those chips that are made out of potatoes. Potato chips are one of the most convenient food options when it comes to a quick snack thing. Potato chips are made by deep-frying or baking the potato slices. Rising popularity of potato chips have encouraged the popular food outlets to provide new and innovative potato chips. Potato chips are available in the market in a wide range of flavours.
Rising personal disposable income and rising demand for snack items owing to ever-rising population are the major factors fostering the growth of the potato chips market. Increase in the number of organised retail stores and growth of the organized retail sector are other important factors acting as potato chips market growth determinant. Introduction of several flavour variants and high demand for convenience food will further create lucrative growth opportunities for the potato chips market. The introduction of healthier alternatives such as low-fat and low-sodium chips, growth and expansion of e-commerce industry especially in the developing economies and rising westernization will further induce growth in the potato chips market value. Rising production capabilities of various players will also induce growth in the potato chips market value.
However, intense competition from other healthier snack alternatives in the market will pose a major challenge to the growth of potato chips market. Rising health consciousness among population will further derail the potato chips market growth rate. Shift in consumption patterns and fluctuation in price of raw materials will further dampen the market growth rate
This potato chips Market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on potato chips market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Potato Chips Market Scope and Market Size
The potato chips market is segmented on the basis of flavour, type and distribution channel. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of flavor, the global potato chips market is segmented into plain/ salted potato chips and flavoured potato chips.
- On the basis of type, the global potato chips market is segmented into baked potato chips and fried potato chips.
Based on the distribution channel, the potato chips market is segmented into supermarkets and hypermarkets, convenience stores, specialist retailers, online retailer stores and other distribution channels.
Potato Chips Market Country Level Analysis
The potato chips market is analyses and market size, volume information is provided by country, flavour, type, and distribution channel as referenced above.
The countries covered in the potato chips market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa(MEA) as a part of Middle East and Africa(MEA).
North America region dominates the potato chips market and will continue to flourish its trend of dominance during the forecast period owing to the growing introduction of newer flavors and the increasing demand for quick snacks. Asia-Pacific will however, score the highest compound annual growth rate (CAGR) for the forecast period owing to the rising urbanization, westernization, growth in the demand and production of potato chips in the developing countries and increasing personal disposable income.
The country section of the potato chips market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Potato Chips Market Share Analysis
The potato chips market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ which are related to potato chips market.
The major players covered in the potato chips market report are General Mills Inc., Kellogg Co., J&J SNACK FOODS CORP, PepsiCo, The Kraft Heinz Company, Nestlé, Prataap Snacks Ltd., Utz Brands, Inc., CAMPBELL SOUP COMPANY., Burts Potato Chips Ltd, Herr Foods Inc., Intersnack Group GmbH & Co. KG, Calbee, Great Lakes Potato Chips, The Lorenz Bahlsen Snack-World GmbH & Co KG Germany, Frito-Lay North America, Inc., KETTLE BRAND., Kellogg NA Co., Old Dutch Foods and KOIKE-YA Inc. among other domestic and global players. Market share data is available for Global, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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