Global Laundry Detergent Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

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Laundry Detergent Market Analysis

The laundry detergent market is witnessing significant growth, driven by advancements in formulation technologies and eco-friendly initiatives. One notable method is the development of enzyme-based detergents, which enhance cleaning efficiency at lower temperatures. These enzymes break down tough stains, allowing consumers to use cold water, thereby conserving energy and reducing utility costs.

In addition, liquid detergents are gaining popularity over traditional powders due to their convenience and effectiveness in modern washing machines. Innovations in packaging, such as single-dose pods, have further fueled growth by offering consumers ease of use and precise dosing, minimizing waste.

Sustainability is another critical factor driving market expansion. Brands are increasingly formulating biodegradable and plant-based detergents, catering to the rising consumer demand for environmentally friendly products. For instance, Tide's Eco-Box and Seventh Generation's plant-derived formulas highlight this trend.

The rise of e-commerce has also contributed to market growth, providing consumers with greater access to a diverse range of laundry detergent options. This increased accessibility, coupled with the shift towards premium and specialized products, positions the laundry detergent market for continued expansion in the coming years.

Laundry Detergent Market Size

The global laundry detergent market size was valued at USD 63.12 billion in 2023 and is projected to reach USD 93.97 billion by 2031, with a CAGR of 5.10% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Laundry Detergent Market Trends

“Growth of Eco-Friendly Laundry Detergents”

推动洗衣粉市场增长的一个重要趋势是对环保和可持续产品的需求不断增长。消费者的环保意识越来越强，促使品牌开发由天然成分和可生物降解包装制成的洗涤剂。例如，2022 年 7 月，联合利华推出了其在可持续洗衣解决方案方面的最新创新，推出了先进的洗衣胶囊。这些胶囊经过精心配制，可提供有效的清洁性能，同时显着减少对环境的影响。新产品专为冷洗而设计，节省能源，采用完全可回收的包装。通过使用纸板容器代替塑料，联合利华的目标是每年防止超过 6,000 吨塑料垃圾进入垃圾填埋场。

报告范围和洗衣粉市场细分 

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洗衣粉市场定义

洗衣粉是专门为清洗衣服和纺织品而配制的清洁剂。它有各种形式，包括粉末、液体和胶囊，每种形式都旨在去除织物上的污垢、污渍和异味。洗衣粉的主要成分是表面活性剂，有助于提升和悬浮污垢颗粒，酶可分解蛋白质污渍，以及各种添加剂，可增强清洁效果、保护颜色和软化织物。洗涤剂针对不同的洗衣机、水温和织物类型量身定制。还提供环保选项，强调可生物降解的成分和减少对环境的影响。

洗衣粉市场动态

驱动程序

• 多种产品选择

洗衣粉市场在很大程度上受到消费者可供选择的各种产品的推动。液体洗涤剂、粉末洗涤剂和单剂量胶囊等产品提供不同的清洁体验，满足不同的消费者偏好。例如，2021 年 5 月，联合利华的洗衣品牌 Comfort 推出了采用 Pro-Fibre 技术的改进包装设计和配方。这种创新配方旨在保护服装免受褪色、起球和变形等常见问题的影响，延长服装的使用寿命。新的包装和配方反映了联合利华致力于提升消费者体验的承诺，同时确保衣服即使经过多次洗涤也能保持其外观和质量。

• 电子商务的兴起

电子商务的兴起极大地改变了洗衣粉市场，为消费者提供了前所未有的机会，让他们能够接触到各种各样的品牌和产品。亚马逊和沃尔玛等平台让购物者更容易比较价格、阅读评论，并找到专门的洗涤剂，如环保或低过敏性洗涤剂。例如，2020 年 5 月，为应对 COVID-19 疫情，全球消费品公司汉高推出了一系列旨在抗击病毒的卫生相关产品。该计划包括消毒剂和杀菌剂，以满足对健康和安全解决方案日益增长的需求。这一战略举措凸显了汉高在关键时期对公共健康和安全的承诺，巩固了其作为消费品领域负责任领导者的地位。

机会

• 营销和品牌崛起

洗衣粉市场营销和品牌推广的兴起为制造商提供了巨大的机遇。有效的活动可以突出独特的销售主张，例如去污效率或环保成分，从而吸引消费者的注意力。例如，2022 年 5 月，宝洁 (P&G) 斥资 25.1 亿美元扩大其在印度海得拉巴的液体洗涤剂生产能力。这一战略举措旨在增强宝洁在不断增长的印度洗涤剂市场中的地位。通过建立最先进的制造工厂，该公司打算满足消费者对高品质液体洗涤剂日益增长的需求，进一步巩固其在竞争格局中的地位。

• 技术进步

洗衣粉配方的技术进步满足了消费者对效率和可持续性的需求，创造了巨大的市场机会。酶基洗涤剂等创新产品提高了清洁性能，在较低温度下有效去除顽固污渍，并最大限度地减少能源使用。例如，2022 年 5 月，联合利华旗下知名品牌 Breeze 推出了一款新产品 Breeze 洗涤剂，采用更稀的配方，方便有效。该产品采用 500 毫升瓶装，可与 2.5 升水混合，消费者可进行 60 次以上的洗涤。这种创新的包装和配方反映了 Breeze 致力于为消费者提供经济高效且实用的洗衣解决方案的承诺。

限制/挑战

• 原材料成本上涨

原材料成本上涨是洗衣粉市场面临的重大挑战。由于市场波动，表面活性剂和酶等关键成分经历了波动，影响了生产费用。这些成本上涨会挤压制造商的利润率，迫使他们提高产品价格。因此，零售价格上涨可能会让对价格敏感的消费者望而却步，导致洗衣粉需求下降。此外，原材料价格不稳定使制造商的预算和预测变得复杂，难以保持稳定的生产水平。因此，由于公司难以在成本管理和消费者承受能力之间取得平衡，整体市场增长受到阻碍。

• 消费者偏好的改变

消费者偏好的变化给洗衣粉市场带来了重大挑战。一次性洗衣球等便利产品的需求不断增长，这正在重塑购买行为，导致传统粉末和液体洗涤剂销量下降。消费者选择使用方便的产品，减少了购买需要测量和倾倒的传统产品的意愿。这种转变给品牌带来了快速适应的压力，因为无法创新和响应这些偏好可能会导致市场份额的损失。此外，环保和专业产品的激增使市场格局进一步复杂化，随着消费者期望的不断变化，传统产品很容易衰落。

本市场报告详细介绍了最新发展、贸易法规、进出口分析、生产分析、价值链优化、市场份额、国内和本地市场参与者的影响，分析了新兴收入领域的机会、市场法规的变化、战略市场增长分析、市场规模、类别市场增长、应用领域和主导地位、产品批准、产品发布、地域扩展、市场技术创新。如需获取更多市场信息，请联系 Data Bridge Market Research 获取分析师简报，我们的团队将帮助您做出明智的市场决策，实现市场增长。

洗衣粉市场范围

市场根据类型、应用、最终用户和材料进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

产品

• 粉末洗涤剂
• 液体洗涤剂
• 织物柔软剂
• 洗涤剂片
• 其他的

成分

• 建造者
• 漂白
• 酶
• 其他的

 应用

• 家庭
• 工业或机构
  • 洗衣及干洗服务
  • 酒店及其他住宿
  • 卫生保健
  • 纺织工业
  • 其他的

 分销渠道

• 线上分销渠道
• 线下分销渠道
  • 百货商场
  •  便利店
  • 大卖场和超级市场
  • 零售店
  • 其他

洗衣粉市场区域分析

对市场进行分析，并按上述类型、应用、最终用户和材料提供市场规模洞察和趋势。

市场报告涉及的国家包括北美洲的美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲的其他地区、欧洲的日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、巴西、阿根廷、南美洲的其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲 (MEA) 的其他地区（中东和非洲 (MEA) 的一部分）。

North America is expected to dominate the laundry detergent market due to the increasing focus on health and wellness among consumers. This shift towards healthier lifestyles has led to a growing demand for eco-friendly and non-toxic cleaning products. In addition, the rise of e-commerce platforms facilitates easier access to a variety of laundry detergent options, further driving market growth in the region.

Asia-Pacific is expected to witness high growth in the laundry detergent market due to the increasing concern for hygiene among consumers. Rising awareness about cleanliness, driven by the ongoing global health crises, is prompting households to prioritize effective cleaning solutions. Furthermore, the region's growing urban population and disposable income are expected to boost demand for premium and eco-friendly laundry detergent products.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Laundry Detergent Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Laundry Detergent Market Leaders Operating in the Market Are:

• Unilever (Netherlands)
• Henkel AG & Co. KGaA (Germany)
• Church & Dwight Co., Inc. (U.S.)
• Procter & Gamble (U.S.)
• Lion Corporation (Japan)
• Kao Corporation (Japan)
• method products, pbc. (U.S.)
• Carroll Company (U.S.)
• Colgate-Palmolive Company (U.S.)
• Johnson & Johnson Private Limited (U.S.)
• Reckitt Benckiser Group plc (U.K.)
• Amway India Enterprises Pvt. Ltd. (India)
• ALPHA CHEMICAL (U.S.)
• General Organics, Inc. (U.S.)
• Clean Bubbles (U.S.)
• NIRMA (India)
• BASF SE (Germany)
• DuPont (U.S.)
• Akzo Nobel N.V. (Netherlands)

Latest Developments in Laundry Detergent Market

• In June 2024, Whirlpool India announced a strategic partnership with Hindustan Unilever to revolutionize the laundry experience in India. This collaboration aims to integrate Whirlpool’s cutting-edge washing machines with Hindustan Unilever’s extensive range of detergents, enhancing overall laundry performance. The partnership emphasizes innovation and customer satisfaction, with a vision to transform how consumers manage laundry by merging advanced technology with high-quality cleaning products for superior results
• In May 2022, Procter & Gamble (P&G) made a significant investment of USD 2.51 billion to expand its liquid detergent production capabilities in Hyderabad, India. This strategic move aims to bolster P&G’s presence in the growing Indian detergent market. By establishing a state-of-the-art manufacturing facility, the company intends to meet increasing consumer demand for high-quality liquid detergents, further solidifying its position in the competitive landscape
• In May 2022, Breeze, a prominent brand under Unilever PLC, launched a new product, Breeze Detergent, featuring a thinner formula designed for convenience and effectiveness. The product comes in a 500ml bottle, which can be mixed with 2.5 liters of water, allowing consumers to achieve over 60 washes. This innovative packaging and formulation reflect Breeze’s commitment to providing cost-effective and practical laundry solutions to consumers
• In January 2022, Henkel announced its strategic decision to consolidate its laundry, home care, and beauty care divisions into a single entity called Henkel Consumer Brands by early 2023. This merger aims to enhance operational efficiency and create a unified platform for consumers. By leveraging combined resources, Henkel seeks to improve customer service and streamline its infrastructure, ultimately providing a more integrated shopping experience for consumers
• In June 2021, Tide, a leading laundry detergent brand from Procter & Gamble, announced a unique initiative to design cleaning products specifically for space applications. The company signed a Space Act Agreement with NASA, exploring the development of innovative cleaning solutions tailored for astronauts. This collaboration represents a ground-breaking approach to addressing the challenges of hygiene in space environments, showcasing Tide’s commitment to innovation beyond Earth
• In May 2020, in response to the COVID-19 pandemic, Henkel, a global consumer goods company, launched a series of hygiene-related products aimed at combating the virus. The initiative includes disinfectants and sanitizers to meet the rising demand for health and safety solutions. This strategic move highlights Henkel’s commitment to public health and safety during a critical time, reinforcing its role as a responsible leader in the consumer goods sector

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