Отчет об анализе размера, доли и тенденций мирового рынка спа-услуг – обзор отрасли и прогноз до 2031 года

Анализ рынка спа

Рынок спа-услуг переживает значительный рост, обусловленный растущей осведомленностью потребителей о здоровье и благополучии. Недавние достижения в области технологий преобразили спа-услуги, улучшив клиентский опыт и эффективность работы. Одним из заметных достижений является интеграция виртуальной реальности (VR) в спа-процедуры, что позволяет клиентам погружаться в успокаивающую среду, тем самым усиливая релаксацию. Более того, рост числа мобильных приложений для бронирования и персонализированных рекомендаций по лечению упростил взаимодействие с клиентами, улучшив доступность услуг и вовлеченность.

Кроме того, инновационные технологии лечения, такие как криотерапия и инфракрасные сауны, приобрели популярность благодаря своим терапевтическим преимуществам, привлекая более широкую клиентуру, заинтересованную в комплексных оздоровительных решениях. Использование передовых технологий ухода за кожей, таких как светодиодная терапия и микродермабразия, еще больше дополняет традиционные спа-процедуры, привлекая потребителей, ищущих эффективные услуги и решения по борьбе со старением .

Рост рынка спа также обусловлен растущим вниманием к самообслуживанию и психическому благополучию, особенно после пандемии. Эта тенденция побудила спа-салоны диверсифицировать свои предложения, включая оздоровительные программы и целостные терапии, которые становятся неотъемлемой частью их бизнес-моделей. В целом, спа-индустрия готова к дальнейшему расширению, поскольку она адаптируется к меняющимся предпочтениям потребителей и использует инновационные технологии.

Размер рынка спа

Объем мирового рынка спа-услуг в 2023 году оценивался в 67,81 млрд долларов США, а к 2031 году, по прогнозам, достигнет 175,22 млрд долларов США, при среднегодовом темпе роста 12,60% в прогнозируемый период с 2024 по 2031 год. Помимо аналитических данных о рыночных сценариях, таких как рыночная стоимость, темпы роста, сегментация, географический охват и основные игроки, рыночные отчеты, подготовленные Data Bridge Market Research, также включают в себя углубленный экспертный анализ, анализ ценообразования, анализ доли бренда, опрос потребителей, демографический анализ, анализ цепочки поставок, анализ цепочки создания стоимости, обзор сырья/расходных материалов, критерии выбора поставщиков, анализ PESTLE, анализ Портера и нормативную базу.

Тенденции рынка спа

«Рост оздоровительного туризма на рынке спа»

The spa market is witnessing significant growth due to the rise of wellness tourism. As travelers increasingly prioritize health and wellness during their trips, spas are becoming essential components of travel experiences. Destinations such as Bali and Tulum are capitalizing on this trend, offering luxurious spa retreats that incorporate holistic treatments and natural therapies. For instance, according to the Department of Economic and Social Affairs report, 68% of the world’s population (2.5 billion) are estimated to live in urban areas by 2050 in United Nations. Thus, rapid urbanization will boost the market growth in upcoming years.

Report Scope and Spa Market Segmentation 

Spa Market Definition

A spa is a facility that offers various health and wellness treatments, primarily focused on relaxation and rejuvenation. Common services include massages, facials, body treatments, and hydrotherapy. Many spas also provide additional amenities such as saunas, steam rooms, and pools. Spas can range from luxurious day spas to destination resorts that offer comprehensive wellness programs. They aim to promote physical, mental, and emotional well-being, making them popular for stress relief and self-care. Spa treatments often use natural products and techniques, enhancing the overall experience and contributing to holistic health benefits.

Spa Market Dynamics

Drivers

• Focus on Natural and Organic Products

The increasing demand for natural and organic products in spa treatments significantly drives the spa market. Consumers are becoming more health-conscious and environmentally aware, seeking eco-friendly options that promote well-being without harmful chemicals. Spas such as Aman Spa have embraced this trend, offering treatments that utilize organic essential oils, herbal ingredients, and sustainably sourced products. This shift not only caters to client preferences but also aligns with the global movement towards sustainability. As consumers prioritize wellness and environmental responsibility, spas that incorporate natural products can differentiate themselves, enhance client loyalty, and attract a growing demographic interested in holistic health experiences.

• Rising Demand of Customization and Personalization

The rising demand for customization and personalization is significantly driving the spa market. Consumers increasingly seek tailored experiences that cater to their unique preferences and wellness goals. Spas that offer personalized treatments, such as bespoke facials or massage therapies tailored to individual needs, can enhance client satisfaction. For instance, in January 2021, Touch-Free Wellness Spa, a pioneering spa business in the U.S., was launched to provide innovative spa services without the direct touch of therapists. Utilizing cutting-edge touch-free technology, the spa offers treatments such as cryotherapy, anti-gravity robotic massage chairs, hydro-massage chairs, infrared sauna pods, lymphatic compression massages, near-infrared light therapy, and whole-body vibroacoustic treatments, creating a unique and hands-off wellness experience for clients.

Opportunities

• Rising Social Media Influence

The influence of social media has significantly impacted the spa market, creating ample opportunities for growth. Platforms such as Instagram and TikTok allow spas to showcase their services visually, attracting potential clients through engaging content. Influencers, often sharing their spa experiences, boost brand visibility and credibility, encouraging their followers to book appointments. For instance, in April 2021, EDITION Hotels announced its strategic expansion plans, with the launch of eight new properties scheduled across three continents by the end of 2022. These exciting new locations include major cities such as Rome, Madrid, Dubai, Reykjavik, Tampa, Doha, and Mexico's Riviera Maya at Kanai, along with a second property in Tokyo, marking a significant step forward for the brand’s global presence in luxury hospitality.

• Diverse Treatment Offerings

The expansion of diverse treatment offerings in the spa market presents significant opportunities for growth. Spas are increasingly incorporating innovative therapies such as aromatherapy, cryotherapy, and Ayurveda, appealing to a wider audience. For instance, in March 2021, Zenoti, a cloud-based software provider for the spa and salon industry, forged a strategic alliance with Sutherland Global. This collaboration aims to enhance customer support through real-time service across phone and chat platforms, enabling swift resolution of the majority of customer inquiries. The initiative is designed to improve overall customer experience, ensuring satisfaction and efficiency in service delivery within the beauty and wellness sector.

Restraints/Challenges

• High Operating Costs

High operating costs are a significant challenge for the spa market, particularly for small and independent establishments. The initial investment in creating a conducive environment involves substantial expenditures on facilities, luxurious decor, and advanced equipment. In addition, ongoing costs such as staff salaries, training, and product inventory further contribute to overhead. These financial burdens can limit profitability and make it challenging for smaller spas to compete with larger chains that benefit from economies of scale. As a result, many spas may struggle to maintain competitive pricing or offer a diverse range of services, ultimately hindering overall market growth and sustainability.

• Changing Consumer Preferences

Changing consumer preferences significantly hinder the spa market as more clients gravitate towards holistic wellness and alternative therapies. This shift compels spas to continually adapt their services, incorporating trends such as mindfulness practices, organic products, and integrative health options. Spas that fail to align with these evolving expectations risk alienating their customer base, leading to decreased foot traffic and revenues. Moreover, the rise of home-based wellness solutions and self-care practices, amplified by digital platforms, poses a further challenge, as consumers increasingly opt for convenience over traditional spa visits. The inability to keep pace with these preferences may ultimately result in stagnation and declining market share.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Spa Market Scope

The market is segmented on the basis of service type, facility type and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Service Type

• Massage
• Beauty/Grooming
• Physical Fitness
• Other Service Types

 Facility Type

• Hotel/Resorts Spa
• Destination Spa
• Day/Salon Spa
• Medical Spa
• Mineral Spring Spa
• Other Facility Types

 End User

• Male
• Female

Spa Market Regional Analysis

The market is analyzed and market size insights and trends are provided by service type, facility type and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe is expected to dominate the spa market due to the growing popularity of Ayurveda massage, lomi massage, Thai massage and other among the consumers mostly in the U.K., Germany and France. Moreover, growing popularity of wellness among normal people, numerous spa vendors in Europe have established an extensive range of services to boost healthy living.

Asia-Pacific is anticipated to be the fastest developing region during the forecast period due to the expansion of the tourism industry and increasing disposable income, especially in developing nations such as China and India. Moreover, the flourishing hospitality industry and the increasing popularity of traditional spas such as Ayurveda and Thai massage in this region would continue to drive the market growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Spa Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Spa Market Leaders Operating in the Market Are:

• Planet Beach Franchising Corporation (U.S.)
• Hot Springs Resort & Spa (U.S.)
• Four Seasons Hotel Limited (Canada)
• ME SPE Franchising, LLC. (U.S.)
• Lanserhof (Austria), Jade Mountain (U.S.)
• Rancho La Puerta Inc. (U.S.)
• Mandarin Oriental Hotel Group Limited (China)
• Crown Resorts Limited (Australia)
• Caesars Entertainment (U.S.)
• Las Vegas Sands Corporation (U.S.)
• Melco International Development Limited (China)
• Genting Berhad (Malaysia)
• Wynn Resorts Holdings, LLC (U.S.)
• Galaxy Entertainment Group Limited (China)
• Omni Hotels & Resorts (U.S.)

Latest Developments in Spa Market

• In February 2024, Canyon Ranch announced the inaugural Enchant at Canyon Ranch beauty and wellness festival, set to take place from March 17 to 21 at its Tucson resort and spa in Arizona. This exciting event will feature over 25 renowned brands, offering attendees a unique experience with engaging panel discussions, live demonstrations, and personalized services, all aimed at enhancing beauty and wellness practices
• В феврале 2024 года Rocco Forte Hotels объявили о планах строительства роскошного пятизвездочного отеля в Неаполе, открытие которого запланировано на 2027 год. После масштабной реконструкции отель будет иметь потрясающую крышу с панорамным бассейном, 46 элегантно оформленных люксов, высококлассный бар, два изысканных ресторана, умиротворяющие частные сады и современный спа-центр, что позволит создать исключительный опыт гостеприимства в одном из самых живописных городов Италии.
• В декабре 2023 года Mandarin Oriental Hotel Group представила свои амбициозные планы по реконструкции и ребрендингу исторического отеля Gellért в Будапеште. Планируется, что в 2027 году он откроется как Mandarin Oriental Gellert, Budapest. Масштабная реконструкция превратит этот знаковый отель в стиле модерн в роскошное оздоровительное направление, отражая приверженность группы к возрождению исторических достопримечательностей и улучшению общего впечатления гостей с помощью исключительных услуг.
• В апреле 2021 года EDITION Hotels объявила о своих стратегических планах расширения, запланировав запуск восьми новых объектов на трех континентах к концу 2022 года. Эти захватывающие новые локации включают такие крупные города, как Рим, Мадрид, Дубай, Рейкьявик, Тампа, Доха и мексиканскую Ривьеру-Майя в Канаи, а также второй объект в Токио, что ознаменовало значительный шаг вперед для глобального присутствия бренда в сфере роскошного гостеприимства.
• В марте 2021 года Zenoti, поставщик облачного программного обеспечения для индустрии спа и салонов красоты, заключил стратегический альянс с Sutherland Global. Целью этого сотрудничества является улучшение поддержки клиентов посредством обслуживания в режиме реального времени на телефонных и чат-платформах, что позволит быстро решать большинство запросов клиентов. Инициатива направлена ​​на улучшение общего клиентского опыта, обеспечение удовлетворенности и эффективности предоставления услуг в секторе красоты и оздоровления.

SKU-58513