“Rise of Wellness Tourism in the Spa Market”
The spa market is witnessing significant growth due to the rise of wellness tourism. As travelers increasingly prioritize health and wellness during their trips, spas are becoming essential components of travel experiences. Destinations such as Bali and Tulum are capitalizing on this trend, offering luxurious spa retreats that incorporate holistic treatments and natural therapies. For instance, according to the Department of Economic and Social Affairs report, 68% of the world’s population (2.5 billion) are estimated to live in urban areas by 2050 in United Nations. Thus, rapid urbanization will boost the market growth in upcoming years.