Отчет об анализе размера, доли и тенденций мирового рынка продуктов питания на растительной основе — обзор отрасли и прогноз до 2031 года

Анализ рынка продуктов питания на растительной основе

Рынок растительных продуктов питания значительно вырос, что обусловлено достижениями в области пищевых технологий и изменением предпочтений потребителей. Современные методы, такие как точная ферментация и клеточное сельское хозяйство, революционизируют способ производства растительных продуктов. Точная ферментация улучшает пищевой профиль и вкус растительных продуктов, в то время как клеточное сельское хозяйство позволяет выращивать животные белки без традиционного скота, обеспечивая устойчивую альтернативу.

Использование инновационных ингредиентов, таких как гороховый белок , джекфрут и водоросли, расширяется, что позволяет брендам создавать разнообразные продукты, начиная от мясных альтернатив и заканчивая заменителями молочных продуктов. Усовершенствованные технологии обработки пищевых продуктов, такие как обработка под высоким давлением и экструзия, улучшили текстуру и вкус продукта, сделав растительные варианты более привлекательными для потребителей.

Рост рынка также подпитывается растущей осведомленностью о преимуществах для здоровья и экологических проблемах, связанных с животноводством. Сочетание технологических достижений и меняющегося поведения потребителей движет эту восходящую траекторию, позиционируя растительные продукты как жизненно важный сегмент в пищевой промышленности.

Размер рынка растительных продуктов питания

Объем мирового рынка продуктов питания на растительной основе оценивался в 22,58 млрд долларов США в 2023 году и, по прогнозам, достигнет 140,71 млрд долларов США к 2031 году со среднегодовым темпом роста 25,7% в прогнозируемый период с 2024 по 2031 год. Помимо информации о рыночных сценариях, таких как рыночная стоимость, темпы роста, сегментация, географический охват и основные игроки, рыночные отчеты, подготовленные Data Bridge Market Research, также включают в себя углубленный экспертный анализ, анализ ценообразования, анализ доли бренда, опрос потребителей, демографический анализ, анализ цепочки поставок, анализ цепочки создания стоимости, обзор сырья/расходных материалов, критерии выбора поставщиков, анализ PESTLE, анализ Портера и нормативную базу.

Тенденции рынка продуктов питания на растительной основе

«Растущий спрос на растительные источники белка»

На рынке растительных продуктов питания наблюдается значительная тенденция к принятию растительных источников белка, обусловленная растущей осведомленностью о здоровье и проблемами устойчивого развития. Такие продукты, как гороховый белок, соя и чечевица, набирают популярность среди потребителей, ищущих альтернативы животным белкам. Например, в марте 2024 года компания The Kraft Heinz Not Company LLC добилась значительного прогресса в предложениях на растительной основе, выпустив NotHotDogs и NotSausages, ознаменовав первые растительные продукты под культовым брендом Oscar Mayer. Это совместное предприятие с NotCo нацелено на предоставление пикантных и дымных вкусов, которые фанаты ценят более 140 лет, что соответствует миссии по созданию восхитительных растительных продуктов, доступных всем.

Область применения отчета и сегментация рынка растительных продуктов питания   

Определение рынка растительных продуктов питания

Plant-based food primarily consists of ingredients derived from plants, including fruits, vegetables, grains, legumes, nuts, and seeds. This dietary approach emphasizes whole, unprocessed foods, focusing on natural flavors and nutrients. Plant-based diets can be vegetarian or vegan, eliminating or minimizing animal products like meat, dairy, and eggs. These products are typically made from fruits, vegetables, nuts, oils, whole grains, and legumes, with no animal-derived ingredients such as meat, milk, or eggs. Tofu, coconut and almond milk, tempeh, and seitan are examples of popular plant-based foods. A diet rich in vitamins B1, C, and E, folic acid, magnesium, and iron, as well as low in cholesterol and saturated fats, is recommended.

Plant-Based Food Market Dynamics

Drivers

• Growing Demand for Product Labeling and Transparency

In the plant-based food market, increased consumer demand for transparency is significantly driving growth. Health-conscious consumers prefer products with clear labeling that outlines nutritional benefits, ingredients, and sourcing practices. Brands such as Beyond Meat and Oatly have effectively leveraged this trend by prominently displaying their product information, which fosters trust and loyalty among buyers. For instance, in March 2024, REWE, Germany's second-largest supermarket chain, is set to open an all-vegan store in Berlin, enhancing its commitment to plant-based options. Located on Warschauer Straße in the trendy Friedrichshain district, this store will cater to the increasing demand for vegan products among consumers. With around 3,300 locations nationwide, REWE’s initiative highlights the shift towards sustainable eating and the growing popularity of vegan lifestyles in Germany.

• Changing Dietary Preferences and Trends

The rise of dietary preferences such as veganism, vegetarianism, and flexitarianism significantly boosts the plant-based food market. For instance, a 2023 survey revealed that approximately 9.7 million Americans identify as vegan, marking a substantial increase over recent years. Additionally, trends such as "Meatless Mondays" encourage consumers to reduce meat consumption, with many participating in this initiative to explore plant-based meals. This cultural shift is supported by brands like Beyond Meat and Impossible Foods, which offer innovative meat alternatives, making plant-based eating more accessible and appealing. As these trends continue to gain traction, they are expected to drive further growth in the market.

Opportunities

• Rising Number of Lactose Intolerance People

The rising number of lactose-intolerant individuals presents a significant opportunity for the plant-based food market. Approximately 65% of the global population suffers from lactose intolerance, driving demand for lactose-free alternatives. Plant-based products, such as almond and oat milk, cater to this need, allowing brands like Oatly and Almond Breeze to thrive. Additionally, the sustainable living movement promotes climate-friendly diets, influencing consumers to choose foods that minimize their carbon footprint. This shift is evident in the growth of plant-based offerings at major retailers, reflecting a market that prioritizes environmentally conscious choices, thereby driving expansion in the plant-based food sector.

• Rise in Social Media Marketing

The rise of social media marketing significantly boosts the plant-based food market. Platforms like Instagram and TikTok showcase innovative products, such as plant-based milk, eggs, and meat, which are nutrient-rich and closely mimic the taste of their animal-based counterparts. For instance, in November 2022, Beyond Meat, Inc. launched Beyond Popcorn Chicken and Beyond Chicken Nuggets, expanding its plant-based offerings. These new products are now available in 5,000 Kroger and Walmart stores across the U.S., alongside select Albertsons and Ahold divisions. The introduction of these items caters to the growing consumer demand for convenient, plant-based alternatives, emphasizing Beyond Meat's commitment to providing tasty options for meat lovers and vegetarians.

Restraints/Challenges

• Taste and Texture Acceptance

Taste and texture acceptance is a significant challenge for the plant-based food market. Many consumers are deeply accustomed to the flavors and mouthfeel of traditional meat and dairy products, making it difficult for plant-based alternatives to compete effectively. Despite advancements by some brands in replicating these qualities, there is still a widespread perception that plant-based options are inferior in taste and texture. This hesitance among consumers to fully embrace these alternatives limits market growth. Additionally, negative experiences with early plant-based products can contribute to skepticism, further hindering the acceptance and expansion of the plant-based food sector in mainstream markets.    

• Limited Availability

Limited availability is a significant restraint for the plant-based food market, hindering its growth. Not all retailers stock a comprehensive range of plant-based products, which restricts consumer access and reduces the overall market penetration. This issue is exacerbated by limited shelf space in grocery stores, where traditional animal-based products often dominate. Additionally, distribution challenges can prevent these products from reaching broader geographic areas, particularly in rural or less populated regions. As a result, potential customers may not encounter plant-based options, leading to missed opportunities for sales and further stifling the expansion of the market in various demographic segments.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Plant-Based Food Market Scope

The market is segmented on the basis of type, category, source, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Dairy Substitute
• Meat Substitute
• Egg Substitute
• Seafood Substitute
• Others

 Category

• Organic
• Conventional

 Distribution Channel

• Store-Based
• Non Store Based

 Source

• Soybean
• Nuts
• Wheat
• Pea
• Others

Plant-Based Food Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, category, source, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the plant-based food market. North America's leading position in the plant-based food market can be attributed to factors such as consumer awareness of the importance of protein-rich diets, increased health consciousness, a well-established food sector, and higher adoption of technological advancements in the food and beverage industry.

Asia-Pacific is expected to exhibit lucrative growth in the plant-based food market. The high market growth in Asia-Pacific can be attributed to factors such as increased adoption of emerging technologies for product innovation, collaborations between international and domestic food companies, increased research and development investments by governments in the food sector, and the presence of a large number of key players in the market. 

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Plant-Based Food Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Plant-Based Food Market Leaders Operating in the Market Are:

• Bayer AG (Germany)
• Abbott (U.S.)
• DSM (Netherlands)
• DuPont. (U.S.)
• Amway (U.S.)
• The Nature's Bounty Co. (U.S.)
• GSK plc. (U.K.)
• Nestlé SA (Switzerland)
• RiceBran Technologies (U.S.)
• Mead Johnson & Company, LLC. (U.S.)
• Medifast, Inc. (U.S.)
• Premier Nutrition Corporation (U.S.)
• TOOTSI IMPEX Inc. (Canada)
• U.S. Spice Mills, Inc. (U.S.)
• Health Food Manufacturers' Association (U.K.)
• NOW Foods (U.S.)
• Glanbia PLC (Ireland)
• Herbalife International of America, Inc. (U.S.)
• Bionova (India)

Latest Developments in Plant-Based Food Market

• In March 2024, DSM-Firmenich has inaugurated a state-of-the-art pilot plant in Plainsboro, New Jersey, to foster collaboration with food and beverage brands. This facility, part of their Taste, Texture & Health Business Unit, emphasizes their commitment to global diet transformation. It aims to enable brands to develop enjoyable, healthier, and more sustainable eating and drinking experiences, reflecting a growing consumer preference for nutrition-conscious choices
• In November 2022, Beyond Meat, Inc. launched Beyond Popcorn Chicken and Beyond Chicken Nuggets, expanding its plant-based offerings. These new products are now available in 5,000 Kroger and Walmart stores across the United States, alongside select Albertsons and Ahold divisions. The introduction of these items caters to the growing consumer demand for convenient, plant-based alternatives, emphasizing Beyond Meat's commitment to providing tasty options for meat lovers and vegetarians
• In 2022, Danone introduced a new Dairy & Plant Blend baby formula to accommodate the rising trend of vegan and plant-based diets among parents. This innovative product aims to meet the nutritional needs of infants while aligning with parents' preferences for healthier, plant-based feeding options. Danone's launch reflects a broader shift in consumer behavior towards sustainable and ethical dietary choices, providing a solution for families seeking plant-based nutrition
• В ноябре 2022 года Green Rebel представила новую линейку продуктов под названием Creamy Crew, которая включает в себя разнообразные сыры, соусы и заправки без содержания молочных продуктов. Этот ассортимент является примером постоянных инноваций компании в секторе на растительной основе, предлагая такие варианты, как майонез без яиц и заправка в стиле «Цезарь». Доступные на их веб-сайте, эти продукты удовлетворяют растущий спрос на вкусные и устойчивые альтернативы, привлекая потребителей, желающих сократить потребление молочных продуктов
• В сентябре 2022 года Beyond Meat расширила свое портфолио, выпустив Revolutionary Plant-Based Steak, стремясь предоставить вкусную и устойчивую альтернативу традиционным мясным продуктам. Этот запуск отражает приверженность Beyond Meat инновациям и удовлетворению спроса потребителей на питательные растительные варианты. Выпуск этого продукта знаменует собой важный шаг в стратегии компании по обеспечению доступности и привлекательности растительной пищи для более широкой аудитории, ищущей мясные альтернативы

SKU-55138