“Rising Demand for Plant-Based Protein Sources”
The plant-based food market is witnessing a significant trend toward the adoption of plant-based protein sources, driven by growing health awareness and sustainability concerns. Products like pea protein, soy, and lentils are gaining popularity among consumers seeking alternatives to animal-based proteins. For instance, in March 2024, The Kraft Heinz Not Company LLC has made a significant stride in plant-based offerings by launching NotHotDogs and NotSausages, marking the first plant-based products under the iconic Oscar Mayer brand. This joint venture with NotCo aims to deliver the savory and smoky flavors that fans have cherished for over 140 years, aligning with the mission to create delectable plant-based foods accessible to all.
