Отчет об анализе размера, доли и тенденций мирового рынка травяного чая – обзор отрасли и прогноз до 2031 года

Анализ рынка травяного чая

Глобальный рынок травяного чая находится на траектории роста, обусловленной повышением осведомленности потребителей о здоровье и благополучии и переходом к натуральным, органическим напиткам. Поскольку люди ищут более здоровые альтернативы обычным напиткам, травяные чаи приобрели популярность благодаря своим предполагаемым преимуществам для здоровья и вкусам. Рынок разнообразен, на нем представлено множество травяных чаев, таких как ромашковый, мятный и гибискус, каждый из которых известен своими определенными полезными для здоровья свойствами. Такие регионы, как Северная Америка и Азиатско-Тихоокеанский регион, лидируют на этом рынке из-за культурных предпочтений к потреблению трав и инновационным продуктам. Рост числа проблем со здоровьем, связанных с образом жизни, таких как ожирение и стресс, также подстегнул спрос на функциональные напитки, которые могут помочь в оздоровлении. Кроме того, удобство травяного чая, доступного в готовых к употреблению форматах и ​​в виде удобных саше, привлекает занятых потребителей. Более того, ожидается, что постоянные исследования и разработки в области рецептур травяного чая повысят разнообразие и качество продукции, сделав ее более привлекательной для более широкой аудитории. С ростом числа интернет-платформ розничной торговли доступность травяных чаев улучшилась, что еще больше способствовало росту рынка.

Размер рынка травяного чая

Объем мирового рынка травяного чая в 2023 году оценивался в 3,70 млрд долларов США, а к 2031 году, по прогнозам, он достигнет 4,76 млрд долларов США, при среднегодовом темпе роста в 3,20% в прогнозируемый период с 2024 по 2031 год. Помимо аналитических данных о рыночных сценариях, таких как рыночная стоимость, темпы роста, сегментация, географический охват и основные игроки, рыночные отчеты, подготовленные Data Bridge Market Research, также включают в себя углубленный экспертный анализ, анализ ценообразования, анализ доли бренда, опрос потребителей, демографический анализ, анализ цепочки поставок, анализ цепочки создания стоимости, обзор сырья/расходных материалов, критерии выбора поставщиков, анализ PESTLE, анализ Портера и нормативную базу.

Тенденции рынка травяного чая

« Растущая популярность смесей, ориентированных на здоровье»

Рынок травяного чая переживает значительную тенденцию к смесям, ориентированным на здоровье, что обусловлено растущим спросом потребителей на пользу для здоровья, связанную с растительными ингредиентами. Поскольку все больше людей ищут натуральные средства для снятия стресса, пищеварения и поддержки иммунитета, бренды разрабатывают инновационные формулы травяного чая, которые удовлетворяют эти потребности. Например, смеси ромашки и мяты перечной набирают популярность благодаря своим успокаивающим свойствам, в то время как чаи куркумы и имбиря пользуются популярностью благодаря своим противовоспалительным свойствам. Эта тенденция отражает более широкий сдвиг в сторону целостного здоровья, когда потребители отдают приоритет продуктам, способствующим физическому и психическому благополучию. Кроме того, рост органических и этичных ингредиентов формирует рынок, привлекая экологически сознательных потребителей. Такие бренды, как Celestial Seasonings и Yogi Tea, находятся в авангарде этой тенденции, предлагая разнообразные травяные смеси, которые имеют прекрасный вкус и соответствуют здоровому образу жизни потребителей.

Объем отчета и сегментация рынка травяного чая 

Herbal Tea Market Definition

Herbal tea, also known as tisane, is a beverage made by infusing various herbs, flowers, fruits, and spices in hot water. Unlike traditional tea, which is derived from the Camellia sinensis plant, herbal tea does not contain caffeine and can be made from a wide variety of botanical ingredients. Common herbs used in herbal teas include chamomile, peppermint, hibiscus, and rooibos, each offering unique flavors and potential health benefits. Herbal teas are often enjoyed for their soothing properties, nutritional benefits, and as a natural remedy for various ailments. They can be served hot or cold and are popular among those seeking caffeine-free alternatives or specific therapeutic effects.

Herbal Tea Market Dynamics

Drivers

• Rising Health Consciousness

Health and wellness trends significantly drive the herbal tea market, as consumers become increasingly aware of the health benefits associated with these beverages. A survey conducted by the Tea Association of the U.S.A. found that over 70% of tea drinkers consume tea for its health benefits, with herbal teas often highlighted for properties such as improved digestion, relaxation, and immune support. For instance, herbal ingredients such as chamomile and peppermint are renowned for their calming effects and digestive aid properties, respectively. The strong demand fueled by the health-conscious consumer base owing inclination towards health-oriented products positions herbal teas as a favorable choice among consumers seeking natural remedies and wellness solutions, thus driving market growth.

• Rising Disposable Income in Emerging Economies

Rising disposable income in emerging economies is a significant market driver for the herbal tea sector, enabling consumers to invest in premium and specialty products. As economies such as India, China, and Brazil experience rapid economic growth, their middle-class populations are expanding and seeking higher-quality lifestyle products, including herbal teas. According to a report by the World Bank, the global middle class is projected to grow to approximately five billion people by 2030, with a substantial portion residing in emerging markets. This increase in disposable income empowers consumers to prioritize health and wellness, leading to a greater willingness to spend on premium herbal tea brands known for their quality and health benefits. For instance, the premium herbal tea brand, Pukka Herbs, has reported substantial growth in sales in markets such as India, driven by consumers seeking organic and ethically sourced herbal options. Thus, the rising disposable income fuels demand for herbal teas and encourages brands to innovate and offer diverse, high-quality products that cater to this affluent consumer base.

Opportunities

• Growing Preference for Natural and Organic Products

The growing preference for natural and organic products over synthetic alternatives presents a significant market opportunity for herbal teas, which are often crafted from whole, natural ingredients. A survey by Nielsen revealed that over 66% of consumers are willing to pay more for products made from natural ingredients, reflecting a broader shift towards healthier and more sustainable food and beverage choices. Herbal teas, such as those containing organic chamomile, ginger, or hibiscus, cater to this demand and promote transparency in sourcing and production, which resonates with health-conscious consumers. Brands such as Yogi Tea and Traditional Medicinals have successfully capitalized on this trend by offering certified organic herbal teas that emphasize their commitment to using high-quality, natural ingredients. This growing inclination towards natural products enhances consumer trust and positions herbal teas as a preferred choice, driving market growth in the health and wellness sector.

• Rising Introduction of Innovative Flavors and Formats

The introduction of innovative flavors and formats in the herbal tea market represents a significant opportunity for manufacturers aiming to attract younger consumers and those seeking novel experiences. As consumer preferences evolve, brands are experimenting with unique flavor combinations and convenient packaging solutions, such as ready-to-drink herbal teas. For instance, companies such as Sweet Leaf Tea have launched flavored herbal tea blends such as "Peach Lemonade" and "Mint & Honey," tapping into the desire for refreshing and exciting options. Additionally, brands such as Tea on Tap are offering functional blends designed for specific benefits, such as energy boosts or relaxation, packaged in grab-and-go formats that cater to busy lifestyles. This innovation enhances product appeal and aligns with the growing trend of personalization and convenience among younger consumers, thereby driving sales and market growth in the herbal tea sector.

Restraints/Challenges

• Varying Regulations Regarding the Labeling and Health Claims

Regulatory hurdles present a significant challenge for the global herbal tea market, as different countries enforce varying regulations regarding the labeling and health claims of herbal products. Navigating these complex regulations can be both time-consuming and costly for manufacturers, often requiring extensive documentation and compliance efforts. For instance, in the European Union, herbal teas must comply with the EU Novel Food Regulation, which mandates that any new herbal ingredient undergo rigorous safety assessments before being marketed. This contrasts with the regulatory landscape in the U.S., where the Food and Drug Administration (FDA) allows greater flexibility for herbal products but still enforces strict labeling requirements and prohibits misleading health claims. Such disparities can deter companies from entering certain markets or expanding their product lines, potentially limiting growth opportunities. Brands such as Celestial Seasonings, which has successfully navigated these regulations in the U.S., may find it more challenging to introduce their products in regions with stricter compliance demands.

• High Cost of Herbal Tea Compared to Traditional Tea

The high cost of herbal tea compared to traditional tea varieties poses a significant market challenge, as price-sensitive consumers may opt for more affordable options. Herbal teas often require more expensive ingredients, which can include rare herbs, botanicals, and organic certifications, contributing to their premium pricing. For instance, brands such as Harney & Sons offer specialty herbal teas that can retail for two to three times the price of standard black or green teas. This price disparity can limit the appeal of herbal teas to a broader audience, particularly in developing markets where consumers prioritize cost over health benefits. Moreover, as competition intensifies, the perception of herbal tea as a luxury item rather than a staple beverage may further hinder its market penetration and growth potential.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Herbal Tea Market Scope

The market is segmented on the basis of type, function, packaging type, raw material, product type, application, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Cinnamon
• Dandelion
• Chamomile
• Ginger
• Turmeric
• Blends
• Others

Function

• Cognitive Health
• Gut and Digestive Health
• Multifunctional
• Others

Packaging Type

• Loose Tea
• Paper Pouches
• Tea Bags
• Carton Packs
• Can Packaging

Raw Material

• Green Tea
• Black Tea
• Yellow Tea

Product Type

• Syrups
• Premixes
• Powdered Ready to Drink
• Liquid Ready to Drink

Application

• Commercial Consumption
• Individual Consumption

Distribution Channel

• Store-Based
• Non-Store-Based

Herbal Tea Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, function, packaging type, raw material, product type, application, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific herbal tea market is projected to lead globally, driven by the increasing production and sales of tea in countries such as China, Japan, and India. This growth is attributed to the rising popularity of herbal teas for their anti-aging and detoxifying benefits, along with a surge in tea consumption among diverse age groups and demographics. In particular, China is anticipated to dominate the market and exhibit the fastest growth rate, fueled by a growing number of tea retail outlets and a cultural inclination towards herbal beverages. As consumers become more health-conscious, the demand for herbal teas is likely to strengthen throughout the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Herbal Tea Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Herbal Tea Market Leaders Operating in the Market Are:

• Tata Consumer Product Limited (India)
• Unilever (U.K.)
• Associated British Foods plc (U.K.)
• VAHDAM (India)
• Celestial Seasonings (U.S.)
• The Bombay Burmah Trading Corporation, Limited (India)
• Stash Tea (U.S.)
• Bigelow Tea (U.S.)
• Shangri La Tea Company Inc. (U.S.)
• Yogi (U.S.)
• PEET'S COFFEE (Канада)
• Numi, Inc. PBC (США)
• Чай Оно (Индия)
• Dilmah Ceylon Tea Company PLC (Шри-Ланка)
• Группа Apeejay Surrendra (Индия)

Последние события на рынке травяного чая

• В сентябре 2022 года вьетнамская молочная компания TH Group запустила новую линейку травяных чаев, изготовленных из таких ингредиентов, как цзяогулан, линчжи, аденома сердцелистная, хризантема, перилла, имбирь, страстоцвет и зародыши лотоса, полученные из лесных буферных зон района Кисон в центральной провинции Нгеан.
• В июне 2022 года компания Hain Celestial Group, Inc. стала частью программы маркировки How2Recycle — стандартизированной инициативы по маркировке в США и Канаде, которая помогает компаниям сообщать о надлежащих методах переработки своей упаковки, повышая надежность и прозрачность заявлений о пригодности к переработке.
• В июле 2022 года Opteamal, ориентированный на здоровье чайный бренд, запустил новый интернет-магазин, предлагающий ассортимент органических и натуральных чаев, направленных на укрепление здоровья, потерю веса и общее благополучие. Чтобы помочь новичкам облегчить свой путь к здоровью, Opteamal предлагает шесть вкусов: вишня, гибискус, золотое молоко, апельсиновый детокс, тропическая куркума и ромашка-лаванда, а также диетические добавки и продукты для похудения
• В апреле 2022 года компания Unilever приобрела Pukka Herbs Ltd., известный бренд травяного чая, чтобы расширить свой портфель органических и натуральных предложений. Этот стратегический шаг направлен на укрепление позиций Unilever на быстрорастущем рынке травяного чая и удовлетворение растущего спроса потребителей на более полезные варианты напитков
• В марте 2022 года компания Tata Global Beverages запустила новую линейку травяных чаев под брендом «Teavana Wellness Teas». Эта инициатива является частью стратегии Tata по укреплению своего присутствия в секторе травяных чаев и реагированию на растущий интерес потребителей к продуктам, ориентированным на здоровье, во всем мире.

SKU-58587