- In September 2022, TH Group, a Vietnamese dairy company, launched a new line of herbal teas made from ingredients such as jiaogulan, lingzhi, adenoma cordifolium, chrysanthemum, perilla, ginger, passion flower, and lotus embryos sourced from the forest buffer zones of the Ky Son district in the central Nghe An province
- In June 2022, The Hain Celestial Group, Inc. became part of the How2Recycle label program, a standardized labeling initiative in the U.S. and Canada that helps companies communicate proper recycling methods for their packaging, enhancing the reliability and transparency of recyclability claims
- In July 2022, Opteamal, a health-oriented tea brand, launched a new online store that offers a range of organic and natural teas aimed at promoting health, weight loss, and overall wellness. To help newcomers ease into their health journey, Opteamal features six flavors: cherry, hibiscus, golden milk, orange detox, tropical turmeric, and chamomile lavender, alongside dietary supplements and weight loss products
- In April 2022, Unilever acquired Pukka Herbs Ltd., a prominent herbal tea brand, to enhance its portfolio of organic and natural offerings. This strategic move aims to strengthen Unilever’s position in the rapidly growing herbal tea market and cater to the increasing consumer demand for healthier beverage options
- In March 2022, Tata Global Beverages launched a new range of herbal teas branded as “Teavana Wellness Teas.” This initiative is part of Tata’s strategy to bolster its presence in the herbal tea sector and respond to the rising consumer interest in wellness-focused products globally
Frequently Asked Questions
The market is segmented based on Segmentation, By Type (Cinnamon, Dandelion, Chamomile, Ginger, Turmeric, Blends, and Others), Function (Cognitive Health, Gut and Digestive Health, Multifunctional, and Others), Packaging Type (Loose Tea, Paper Pouches, Tea Bags, Carton Packs, and Can Packaging), Raw Material (Green Tea, Black Tea, and Yellow Tea), Product Type (Syrups, Premixes, Powdered Ready to Drink, and Liquid Ready to Drink), Application (Commercial Consumption and Individual Consumption), Distribution Channel (Store-Based and Non-Store-Based) – Industry Trends and Forecast to 2031
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The Global Herbal Tea Market size was valued at USD 3.70 USD Billion in 2023.
The Global Herbal Tea Market is projected to grow at a CAGR of 3.2% during the forecast period of 2024 to 2031.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
