“Rise of Clean and Sustainable Ingredients”
A significant trend in the vegan cosmetics market is the increasing demand for clean and sustainable ingredients. Consumers are becoming more conscious of the environmental impact of their purchases, prompting brands to focus on eco-friendly formulations. For instance, in October 2023, Organic Harvest made a significant move into the color cosmetics industry by unveiling its new line of 100% vegan makeup. This collection reflects a commitment to sustainable beauty, appealing to eco-conscious consumers. With a focus on natural ingredients and cruelty-free practices, Organic Harvest aims to cater to a growing market segment that values both ethical sourcing and vibrant cosmetics for personal expression.