Global Vegan Cosmetics Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Vegan Cosmetics Market Analysis

The vegan cosmetics market has experienced significant growth, driven by increasing consumer awareness of animal welfare and environmental sustainability. Recent technological advancements in formulation and production processes have greatly enhanced the appeal and effectiveness of vegan products. For instance, innovative extraction techniques, such as cold-pressing and supercritical CO2 extraction, preserve the integrity of plant-based ingredients, ensuring high-quality formulations.

Moreover, advancements in biotechnology are enabling the development of lab-grown ingredients that mimic traditional cosmetic components without animal testing or by-products. These methods allow brands to create effective, cruelty-free products while meeting consumer demand for transparency and sustainability.

The rise of e-commerce and social media platforms has also accelerated market growth, enabling brands to reach a broader audience and promote their values effectively. With growing consumer preference for clean beauty and sustainable practices, the vegan cosmetics market is projected to expand rapidly. Companies are increasingly investing in research and development to create innovative formulations, which further supports market growth. Overall, the vegan cosmetics market reflects a significant shift towards ethical consumerism, with ongoing technological advancements playing a crucial role in shaping its future.

Vegan Cosmetics Market Size

The global vegan cosmetics market size was valued at USD 10.40 billion in 2023 and is projected to reach USD 17.87 billion by 2031, with a CAGR of 7.0% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Vegan Cosmetics Market Trends

“Rise of Clean and Sustainable Ingredients”

A significant trend in the vegan cosmetics market is the increasing demand for clean and sustainable ingredients. Consumers are becoming more conscious of the environmental impact of their purchases, prompting brands to focus on eco-friendly formulations. For instance, in October 2023, Organic Harvest made a significant move into the color cosmetics industry by unveiling its new line of 100% vegan makeup. This collection reflects a commitment to sustainable beauty, appealing to eco-conscious consumers. With a focus on natural ingredients and cruelty-free practices, Organic Harvest aims to cater to a growing market segment that values both ethical sourcing and vibrant cosmetics for personal expression.

Report Scope and Vegan Cosmetics Market Segmentation   

Vegan Cosmetics Market Definition

Vegan cosmetics are beauty products made without any animal-derived ingredients, ensuring no animal testing is involved in their production. These cosmetics typically utilize plant-based ingredients, such as natural oils, botanical extracts, and minerals. The vegan cosmetic market has gained traction as consumers become more conscious of ethical, environmental, and health issues related to animal welfare. Popular vegan brands often emphasize sustainable sourcing and eco-friendly packaging. In addition, vegan cosmetics appeal to individuals with specific dietary restrictions or ethical beliefs, providing a cruelty-free alternative to traditional beauty products while promoting a more compassionate lifestyle.

Vegan Cosmetics Market Dynamics

Drivers

• Increasing Veganism and Plant-Based Lifestyles

The surge in veganism, driven by ethical, environmental, and health considerations, significantly boosts demand for vegan cosmetics. Consumers are increasingly seeking products that reflect their values, emphasizing animal welfare and sustainability. For instance, in March 2021, Hourglass, a prominent manufacturer of vegan beauty products, formed a strategic partnership with Unilever to develop and launch a carmine-free vegan lipstick. This collaboration highlights Hourglass's dedication to ethical beauty, ensuring that its products are not only high-quality but also free from animal-derived ingredients. By focusing on innovative formulations, Hourglass aims to meet the growing consumer demand for cruelty-free cosmetics that deliver exceptional performance.

• Increasing Millennial and Gen Z Preferences

Millennials and Gen Z are driving the vegan cosmetics market as they prioritize brands that align with their values, such as sustainability and ethical practices. This demographic, known for their strong stance on environmental issues, often opts for products that minimize ecological impact. For instance, in June 2022, in a strategic move to enhance its appeal among younger consumers, Plum, a well-known Indian cosmetics and skincare brand, appointed South Indian actress Rashmika Mandana as their brand ambassador. This partnership aims to strengthen Plum's presence in the Indian market, particularly among Gen Z and millennial demographics, while expanding its reach through various sales channels, thereby enhancing brand visibility and consumer engagement.

Opportunities

• Rising Influencer and Celebrity Endorsements

The increasing presence of social media influencers and celebrities advocating for vegan lifestyles presents a significant opportunity in the vegan cosmetics market. Influencers such as Victoria Beckham and Katy Perry have launched their own vegan beauty lines, leveraging their platforms to promote cruelty-free products. Their endorsements not only enhance brand visibility but also build credibility, as followers often trust their recommendations. For instance, in May 2022, Lotte Duty-Free, part of the South Korean retail giant Lotte, launched a collection of vegan cosmetics on its online shopping portal, LDF BUY. This collection features products from renowned brands such as Grown Alchemist and Hunter Lab, emphasizing a commitment to natural ingredients and gender inclusivity. By catering to the rising demand for vegan beauty, Lotte Duty-Free aims to attract a diverse clientele seeking ethical and sustainable options.

• Health and Safety Concerns

As consumers become more educated about beauty product ingredients, there is a growing demand for cosmetics that prioritize health and safety. Vegan cosmetics often exclude harmful chemicals, parabens, and artificial additives, attracting health-conscious buyers. For instance, in January 2022, Colorbar, a leading player in the cosmetics market, expanded its vegan product offerings by introducing a vegan nail lacquer available in an impressive range of 128 shades. This initiative reflects Colorbar's commitment to sustainability and inclusivity, catering to consumers looking for cruelty-free alternatives. The diverse shade selection enables users to express their individuality while making environmentally conscious choices in their beauty routines.

Restraints/Challenges

• Higher Production Costs

Higher production costs are a significant restraint for the vegan cosmetics market. Many vegan products rely on premium natural ingredients, which tend to be more expensive than synthetic alternatives. In addition, sustainable practices—such as ethical sourcing and eco-friendly packaging—further increase production expenses. As a result, retail prices for vegan cosmetics can be significantly higher, making them less accessible to budget-conscious consumers. This pricing barrier can limit market growth, as potential customers may opt for cheaper, non-vegan options that offer similar functionalities. Consequently, the higher cost of vegan cosmetics may hinder broader adoption and limit the market's overall expansion.

• Limited Ingredient Availability

Limited ingredient availability significantly hinders the vegan cosmetics market. Sourcing high-quality plant-based ingredients can be particularly challenging in regions where these alternatives are not abundant. This scarcity can lead to formulation issues, forcing manufacturers to compromise on product efficacy or quality. In addition, the reliance on specific vegan ingredients may result in supply chain vulnerabilities, causing disruptions in production and limiting product availability. As a consequence, brands may struggle to meet consumer demand, leading to lost sales opportunities and diminished market presence. The overall impact of these challenges restricts growth and innovation in the vegan cosmetics sector, ultimately affecting its competitiveness against conventional products.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Vegan Cosmetics Market Scope

The market is segmented on the basis of type, application, end-user and material. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Skin Care
• Hair Care
• Makeup
• Others

 Packaging Type

• Pumps and Dispensers
• Compact Cases
• Jars
• Pencils and Sticks
• Tubes
• Others

 Distribution Channel

• E-Commerce
• Hypermarket/Supermarket
• Departmental Stores
• Specialty Stores
• Others

Vegan Cosmetics Market Regional Analysis

The market is analyzed and market size insights and trends are provided by type, application, end-user and material as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is estimated to dominate the vegan cosmetics market, driven by the rising demand for vegan products and the growing popularity of these cosmetics among the youth. This region is projected to experience the fastest growth and account for the largest market share globally.

Asia-Pacific is estimated to show lucrative growth in the vegan cosmetics market, driven by rising consumer awareness and demand for sustainable products. Emerging markets in the region are probably to attract new players, providing significant opportunities for both established and prospective brands.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Vegan Cosmetics Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Vegan Cosmetics Market Leaders Operating in the Market Are:

• Gabriel Cosmetics (U.S.)
• MO MI BEAUTY (U.S.)
• Urban Decay (U.S.)
• Pacifica Beauty (U.S.)
• Beauty Without Cruelty (U.S.)
• Unilever (U.K.)
• Cover FX (Canada)
• LVMH (France)
• PHB Ethical Beauty Ltd (U.K.)
• ColourPop Cosmetics (U.S.)
• Nutriglow Cosmetics (India)
• Emami Limited (India)
• MOSSA Certified Skincare (Latvia)
• Coty Inc. (U.S.)
• Debenhams (U.K.)
• KOSÉ Corporation (Japan)
• Natura&Co (Brazil)
• Shiseido Company, Limited (Japan)

Latest Developments in Vegan Cosmetics Market

• In March 2023, Fruit Works launched an innovative product line featuring vegan bath, body, and skincare product. This collection is distinguished by its use of a 100% natural fruit complex sourced from sugarcane, lemon, and orange, promising nourishing benefits. The brand emphasizes sustainability and health, appealing to environmentally conscious consumers seeking effective skincare solutions that harness the power of nature while avoiding synthetic ingredients
• In September 2022, Stella by Stella McCartney, a new beauty line created in collaboration with LVMH, debuted with a strong focus on eco-friendly principles. The collection features three primary products: Reset Cleanser, Alter-Care Serum, and Restore Cream, each reflecting McCartney's ethos of minimalism and sustainability. The brand emphasizes the use of essential ingredients, making it ideal for consumers seeking effective vegan skincare that aligns with their ecological values
• In September 2022, Raw Beauty Wellness, a U.S.-based beauty brand, introduced an exciting line of vegan skincare and haircare products. This range includes innovative items such as eye serum, antioxidant serum, exfoliating serum, and a prebiotic gel deodorant, along with a nourishing lip oil. The brand aims to offer luxurious, effective solutions for consumers looking to enhance their beauty routines with natural, cruelty-free alternatives that promote overall wellness
• In August 2022, Ashunta Sheriff, a prominent figure in the beauty industry, launched Ashunta Sheriff Beauty, a Black-owned brand dedicated to offering a cruelty-free and vegan beauty line. The collection features a variety of unique products, including browzing brow gel freeze and unicorn multichrome glitter shadow palette. This initiative not only aims to empower consumers with conscious beauty choices but also champions diversity and inclusivity within the cosmetics landscape
• In June 2022, in a strategic move to enhance its appeal among younger consumers, Plum, a well-known Indian cosmetics and skincare brand, appointed South Indian actress Rashmika Mandana as their brand ambassador. This partnership aims to strengthen Plum's presence in the Indian market, particularly among Gen Z and millennial demographics, while expanding its reach through various sales channels, thereby enhancing brand visibility and consumer engagement

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