“Growing Demand for Natural and Plant-Based Sugar Substitutes”
A key trend driving growth in the sugar substitutes market is the shift toward natural, plant-based alternatives, such as stevia, monk fruit, and erythritol. Health-conscious consumers are increasingly seeking low-calorie, chemical-free options that align with natural and clean-label products. For instance, in September 2022, Nestlé S.A. launched Resugar Synergy, a groundbreaking ingredient specifically formulated for low-calorie ice cream bars. This plant-based, natural, and non-GMO compound mirrors the sweetness and characteristics of traditional sucrose, making it an attractive option for health-conscious consumers. Resugar Synergy allows Nestlé to provide indulgent frozen treats that align with the growing trend toward healthier eating, without sacrificing flavor or texture.
