The global soy protein powder market is experiencing robust growth, driven by the increasing popularity of plant-based diets and health-conscious consumer behaviour. Asia Pacific region is emerging as a key growth area, reflecting a rising acceptance of soy protein in various food applications. In addition, the market benefits from a diverse range of applications, including meat alternatives, dairy substitutes, and nutritional supplements. Despite facing challenges such as fluctuating soybean prices and competition from other plant proteins, the increasing innovation in product formulations and the growing trend towards clean-label products offer significant growth opportunities for industry players.