- In April 2023, Smoothie King solidified its reputation as a leading smoothie brand by launching six new Smoothie Bowls across 1,100 U.S. locations. These bowls are crafted using premium ingredients, catering to health-conscious consumers seeking balanced and nutritious meal alternatives. The Acai-based options include PB Swizzle, Berry Goji Getaway, and Go-Go Goji Crunch, while the Pitaya-based offerings feature Be Berry Stings, High Five, and PB Delight. This expansion aims to attract customers looking for convenient, nutrient-packed meal solutions, reinforcing Smoothie King's dominance in the growing smoothie bowl market
- In October 2023, Smoothie King, the world’s largest smoothie brand, expanded its menu with the launch of two indulgent Smoothie Bowls. The new additions, Açai Cocoa Haze™ and Coco Pitaya-Yah™, combine rich flavors with nutrient-packed ingredients, catering to health-conscious consumers. These bowls offer a delicious yet wholesome alternative for those seeking satisfying, on-the-go meal options. With this expansion, Smoothie King continues to innovate and strengthen its position in the growing smoothie bowl segment
- In September 2023, Sainsbury’s announced an additional annual investment of £6 million to support its network of dairy farmers. This initiative aims to provide long-term financial stability for farmers, ensuring a sustainable and ethical dairy supply chain. By reinforcing its commitment to the agricultural sector, Sainsbury’s seeks to maintain high-quality dairy production while promoting fair pricing. This investment aligns with the retailer’s broader efforts to support sustainable farming practices and strengthen industry partnerships
- In November 2022, Barfresh Food Group introduced a new line of 7.6oz smoothie cartons designed with environmental sustainability in mind. This innovative packaging offers both economic and ecological benefits, reducing plastic waste while improving profit margins compared to the company’s previous bottle format. Specifically developed for school meal programs, these cartons are an ideal solution for large school districts, especially those seeking alternatives to single-use plastics. By prioritizing sustainability and cost efficiency, Barfresh Food Group is expanding its reach within the institutional food service sector
- In November 2021, Bolthouse Farms strengthened its marketing and branding efforts by collaborating with two specialized agencies. The company appointed The Many as its advertising agency of record and FINN Partners as its public relations agency of record. This strategic partnership aimed to enhance brand visibility, focusing on promoting its beverage portfolio, including smoothies and functional health drinks. By refining its marketing and communication strategies, Bolthouse Farms sought to increase consumer engagement and solidify its presence in the competitive health beverage market
