“Rise of Health-Conscious Snack Options”
The savory snacks market is increasingly driven by the demand for health-conscious options. Consumers are shifting away from traditional snacks high in sugar and unhealthy fats towards healthier alternatives, such as baked, air-popped, and veggie-based snacks. For instance, brands such as SunChips and Hippeas have gained popularity by offering whole grain and plant-based snack choices that cater to health-focused consumers. In addition, the rise of clean label products, those with minimal ingredients and no artificial additives has further propelled this trend. With a growing awareness of health and wellness, manufacturers are innovating to create savory snacks that are not only tasty but also nutritious, appealing to a broader audience.
