“Increasing Demand for Saffron in Wellness and Cosmetics”
A key trend propelling the saffron market is its rising use in wellness and cosmetics due to saffron’s antioxidant, anti-inflammatory, and skin-brightening properties. Beauty brands and wellness companies are increasingly formulating products with saffron to appeal to consumers seeking natural and luxury skincare solutions. For instance, in June 2022, SoulTree, a brand specializing in Ayurvedic beauty and wellness, introduced its Advanced Kumkumadi line of products. This new range is crafted from 100% pure, certified organic Mogra Saffron, adhering to the principles of Ayurvedic traditions. By emphasizing organic and natural ingredients, SoulTree aims to cater to the rising consumer preference for holistic beauty solutions, blending traditional knowledge with modern skincare needs.