Global Rice Syrup Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Global Rice Syrup Market Analysis

The global rice syrup market is experiencing significant growth, driven by increasing consumer demand for natural sweeteners and health-conscious alternatives to traditional sugars. Key factors influencing this market include rising awareness of gluten-free and organic products, as rice syrup is perceived as a healthier option. North America and Asia-Pacific are leading regions, with notable contributions from countries like the United States, Japan, and China. Innovations in product formulations and expanding applications in the food and beverage industry, including energy bars and baked goods, are further propelling market expansion. Overall, the market is poised for continued growth through the coming years.

Global Rice Syrup Market Size

Global rice syrup market size was valued at USD 2.97 billion in 2023 and is projected to reach usd 4.59 billion by 2031, with a CAGR of 5.6% during the forecast period of 2024 to 2031.

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Global Rice Syrup Market Trends

“Increasing Consumer Demand for Natural Sweeteners”

Increasing consumer demand for natural sweeteners is reshaping the food and beverage industry. As health-conscious consumers seek alternatives to refined sugars, options like honey, agave nectar, and rice syrup are gaining popularity. This shift is driven by rising awareness of the health risks associated with artificial sweeteners and excessive sugar consumption, including obesity and diabetes. In addition, the trend towards clean-label products, emphasizing transparency and natural ingredients, is further propelling the demand for natural sweeteners. Manufacturers are responding by innovating and incorporating these alternatives into a wide range of products, from snacks to beverages, aligning with consumer preferences for healthier options.

Report Scope and Market Segmentation       

Global Rice Syrup Market Definition

Rice syrup is a sweetener made from fermented rice starch. It is produced by cooking rice and breaking down its starches into sugars using enzymes. The result is a thick, amber-colored syrup that is less sweet than traditional sugar but has a mild, natural sweetness. Rice syrup is commonly used as a sugar substitute in cooking, baking, and processed foods, and it is often found in products marketed as healthier alternatives to refined sugars.

Global Rice Syrup Market Dynamics

Drivers  

• Rising Demand for Natural and Organic Sweeteners

             The rising demand for natural and organic sweeteners is a significant driver for the global rice syrup market. Consumers are increasingly seeking healthier alternatives to refined sugars, motivated by a desire for clean, minimally processed ingredients. This shift is particularly pronounced among health-conscious individuals and those adhering to specific diets, such as gluten-free or vegan. Rice syrup, known for its mild flavor and lower glycemic index, aligns perfectly with these consumer preferences. In addition, the growing trend of clean labeling in food products further fuels demand, as manufacturers incorporate rice syrup to appeal to consumers prioritizing natural and organic options in their diets.

• Growing Beauty Consciousness

Growing health awareness is a key driver of the global rice syrup market. As consumers become more informed about the health risks associated with high sugar consumption—such as obesity, diabetes, and heart disease—they are increasingly seeking healthier sweetening alternatives. Rice syrup, with its lower glycemic index and natural origins, offers a desirable option for those looking to reduce refined sugar intake. In addition, rising concerns about artificial additives and their effects on health further encourage consumers to opt for natural products. This heightened focus on wellness and nutrition propels the demand for rice syrup in various food and beverage applications.

Opportunities

• Expansion into Emerging Markets with Rising Health Trends

Expansion into emerging markets presents a significant opportunity for the global rice syrup market, particularly as health trends gain traction. Countries in Asia, Latin America, and Africa are witnessing a shift towards healthier eating habits and increased awareness of nutrition. As disposable incomes rise, consumers are more willing to invest in natural and organic products. Rice syrup, with its appealing profile as a gluten-free and lower glycemic index sweetener, can meet the growing demand in these regions. In addition, local manufacturers can explore partnerships to develop tailored products that cater to regional tastes, further driving market growth in emerging economies.

• Increased Demand for Gluten-Free and Vegan Products

The increased demand for gluten-free and vegan products is a significant driver of the global rice syrup market. As more consumers adopt gluten-free diets due to health concerns, celiac disease, or personal preferences, they seek alternatives to traditional sweeteners. Rice syrup, naturally gluten-free and plant-based, perfectly aligns with these dietary needs. In addition, the rise of veganism has prompted a broader search for cruelty-free and natural ingredients in food products. Manufacturers are capitalizing on this trend by incorporating rice syrup into a variety of snacks, desserts, and beverages, thereby expanding their offerings to meet the growing demand for gluten-free and vegan options.

Restraints/Challenges

• Availability of Alternative Sweeteners

The availability of alternative sweeteners poses a significant restraint on the global rice syrup market. With a wide range of natural and artificial sweeteners—such as agave nectar, honey, stevia, and high-fructose corn syrup—consumers have numerous options to choose from. These alternatives often compete on price, flavor, and health benefits, making it challenging for rice syrup to maintain its market share. In addition, as awareness of these alternatives grows, consumers may gravitate towards newer, trendy sweeteners that align with their dietary preferences. This competition can hinder the growth potential of the rice syrup market, impacting sales and market penetration.

• Limited Awareness and Education

Limited awareness and education about rice syrup present significant challenges for the global market. Many consumers remain unfamiliar with rice syrup's benefits, applications, and nutritional profile compared to more established sweeteners. This lack of knowledge can hinder adoption, as potential customers may opt for familiar alternatives. In addition, insufficient marketing and educational efforts from manufacturers further exacerbate this issue. To overcome these challenges, industry stakeholders must focus on promoting rice syrup through targeted campaigns, informative packaging, and educational content highlighting its advantages as a natural sweetener. Enhancing consumer understanding will be crucial for driving growth and expanding market reach.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Rice Syrup Market Scope

The scope of the rainwater harvesting system includes types, application, form, distribution channel and regional trends consumer preferences and geographical regions. The market is fueled by rising demand for natural and organic sweeteners and growing beauty consciousness. Major regions include North America, Europe, and Asia- Pacific.

Type

• Organic Rice Syrup
• Conventional Rice Syrup

Application

• Food & Beverage
• Infant Formula
• Nutritional Supplements
• Sauces & Dressings
• Others

Form

• Liquid
• Powder

Distribution Channel

• Supermarkets & Hypermarkets
• Convenience stores
• Online
• Others

Global Rice Syrup Market Regional Analysis

The market is analyzed and market size insights and trends are provided includes types, application, form, distribution channel and regional trends consumer preferences and geographical regions.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America dominates the rice syrup market due to increasing demand for natural, gluten-free sweeteners, strong consumer preference for healthier alternatives, and well-established production and distribution networks in the region.

Asia-Pacific is emerging in the rice syrup market due to rising health consciousness, growing demand for plant-based sweeteners, expanding food and beverage industries, and increasing adoption of organic products in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Global Rice Syrup Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Global Rice Syrup Market Leaders Operating in the Market Are:

• MGP Ingredients, Inc. (U.S.)
• RiceBran Technologies (U.S.)
• The Kraft Heinz Company (U.S.)
• NIHON SHOKUHIN KAKO CO.,LTD. (Japan)
• Tate & Lyle (U.K.)
• Mizkan Holdings Co., Ltd. (Japan)
• Crown Sugar (Thailand)
• NONGSHIM CO.,LTD. (South Korea)

Latest Developments in Global Rice Syrup Market

• In June 2023, a major food company announced the expansion of its rice syrup applications within energy bars, tapping into the increasing consumer demand for nutritious snacks. This strategic move reflects the rising popularity of healthy eating, as more individuals seek convenient and wholesome options
• In April 2023, a leading manufacturer introduced a new line of organic rice syrup, specifically designed to meet the growing demand from health-conscious consumers. This product launch aims to provide a clean-label option, appealing to those seeking natural and minimally processed sweeteners. By focusing on organic ingredients, the company is positioning itself to capture a larger share of the market

SKU-53488