“Growing Demand for Automotive Customization”
One specific trend driving the growth of the paint protection film market is the increasing demand for automotive customization. Consumers are seeking personalized, high-end finishes to protect their vehicles from scratches, road debris, and UV damage, boosting the adoption of paint protection films (PPF). The rise of electric vehicles (EVs) also contributes to this trend, as manufacturers and owners invest in protecting their eco-friendly investments. For instance, In June 2022, HEXIS S.A.S. unveiled three new series of paint protection films under the HEXIS BODYFENCE range, namely BFWIDE, DFENCEXTRM, and BODYFENCEXM. These innovative films are designed with self-healing properties, which allow them to maintain their pristine appearance even after minor scratches and abrasions. This launch positions HEXIS S.A.S. to tap into the burgeoning automobile industry, where demand for high-performance protective films continues to rise.
