The narrow band imaging (NBI) market is experiencing significant growth as an advanced optical imaging technique primarily used in endoscopy to enhance the visualization of mucosal surfaces and vascular patterns. This technology improves diagnostic accuracy, enabling earlier detection of cancers and other abnormalities in the gastrointestinal and respiratory tracts. NBI operates by filtering white light into narrow blue and green wavelengths, enhancing tissue contrast and highlighting vascular structures, making it valuable in gastroenterology, urology, and pulmonology applications. Recent developments focus on integrating NBI with artificial intelligence (AI) for more precise analysis while also expanding its accessibility in emerging markets. The increasing prevalence of gastrointestinal diseases and the growing emphasis on minimally invasive diagnostics are further driving the demand for NBI. As healthcare continues to prioritize early diagnosis and treatment, the narrow band imaging market is projected to witness robust growth in the coming years, revolutionizing patient care and outcomes.